toothbrush survey ppt.pptx

8/14/2019 toothbrush survey ppt.pptx

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Consumer Buying Behaviour for

Toothbrush in Mumbai & its

Suburbs

BY- CHARUTA JAGTAP


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Limitations

Availability of true market/technical data at

the start of the program

Lack of true sample size for testing

Capturing true market/performance

behaviour

Possible biases of respondents


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Brands in the Market

Colgate

Oral-B

Pepsodent Sensodyne

Close-up

Aquafresh Johnson & Johnson


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Types of toothbrush

Soft/extra soft

Hard

Criss-cross bristles Flexible

Gum/tongue care


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Research Methodology

Descriptive research

Data Type:

Primary data Secondary data

Non probability sampling


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DATA ANALYSIS & INTERPRETATION


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Sample details

Respondents - 34

LocationMumbai & Suburbs

Sampling technique

Non ProbabilitySampling


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How do you brush your teeth

0 0

100%

00

0.2

0.4

0.6

0.8

1

1.2

Tree Bark Herbal

Powder

Toothbrush Other

Oral Hygiene Preference

Oral Hygiene

Preference

Option Responses

Tree bark 0

Herbal Powder 0

Tooth Brush 34

Other 0

Total 34


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Which brands of tooth brush you are

aware of

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%82%

71%

56%

32%29%

9%

0%

Brand Awareness

Brand Awareness

Quantity Responses

Colgate 28

Oral B 24

Pepsodent 19

Sensodyne 11

Close Up 10

Aquafresh 3

Others 0


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Which is your preferred brand of tooth

brush

44%

53%

3%

0%

0%

0%

0%

0% 20% 40% 60%

Colgate

Oral B

Pepsodent

Sensodyne

Close Up

Aquafresh

Others

Preferred Brand

Preferred

Brand

Preferred Brand Responses

Colgate 15

Oral B 18

Pepsodent 1

Sensodyne 0

Close Up 0

Aquafresh 0

Others 0


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Which type of tooth brush do you

prefer

47%

0%

15%

35%

0% 3%

Type

Soft/Extra soft

Hard

Criss-cross Bristles

Flexible

Gum/Tounge Care

Other

Type Responses

Soft/Extra soft 16

Hard 0

Criss-cross Bristles 5

Flexible 12

Gum/Tongue care 0

Other 1

Total 34


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What are the selection criteria for

tooth brush

0%

10%

20%

30%

40%

50%

60%

12%

26%

59%

29%

6% 9%

3%

Criteria

Criteria

Selection Criteria Responses

Price 4

Type 9

Brand 20

Durability 10

Colour 2

Availability 3

Other 1


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In the absence of your preferred brand

or type of tooth brush what do you do

0%0%

100%

Option

Skip Brushing

Use Herbal Powder

Buy availablebrand/type

Option Responses

Skip brushing 0

Use herbal Powder 0

Buy available brand

/type34

Total 34


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How regularly do you change your

tooth brush

62%

38%

0%

Option

1-3months

3-6months

>6months

Option Responses

1-3 months 21

3-6 months 13

>6 months 0


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Do advertisements inspire you for

impulse purchase

44%

56%

Option

Yes

No

Option Responses

Yes 15

No 19

Total 34


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Are you satisfied with your current

tooth brush

97%

3%

Option

Yes

No

Option Responses

Yes 33

No 1

Total 34


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What should be the ideal price of

tooth brush

9%

44%35%

12%

Option

Rs10-20

Rs20-30

Rs30-50

>Rs50

Option Responses

Rs10-20 3

Rs20-30 15

Rs30-50 12

>Rs50 4

Total 34


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Why do you prefer a particular brand of tooth

brush? What are your suggestions for possible

improvements or innovations?

The various reasons of consumers choosing a

particular brand of toothbrush included

habits, quality, brand, type, comfort whenusing, cleaning efficiency, durability etc. All

these factors aid the consumer buying

decision and the process.Suggestions: The most common suggestion

provided included quality improvement

followed by cleaning efficiency.


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Cross Tabulation

1 2 3 >3

Male

8 12 0 0

Female

2 12 0 0

Interpretation:

The following table shows that majority of the female respondentsprefer brushing twice a day as compared to males. In short women

are more conscious about oral hygiene than men.


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Soft/extra

soft

Hard Criss-cross

Bristles

Flexible Gum/Tongue

care

Other

Male 10 0 5 5 0 0

Female 7 0 0 7 0 0

Interpretation:

The following table shows that women mostly prefer either

soft/extra soft or flexible type of toothbrush. In contrast men prefer

either soft/extra soft, criss-cross bristles or flexible type of brushes.


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Conclusion

There are many brands of toothbrush available inthe market.

Colgate and Oral B are the market leaders.

Other brands have relatively lower brandawareness and consumption level.

The consumption level can be increased witheffective advertisement pointing out the need forefficient oral hygiene and need to replacetoothbrush frequently.

The quality if the product can still be improvedand cleaning efficiency too.


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Documents

toothbrush survey ppt.pptx