Tok IA

Tok IABy: Michael ComptonAdvertising-How do they Manipulate our Knowledge?

How ?Many advertisements focus on wordplay to get their message to stick.Wordplay?-often they use Puns, and Phonetic mix ups.

Is that it?That is simply the word manipulation aspect.-There are many other ways to advertise

For example..Is that it?the demo stain removershow the problem ive fallen and I cant get upsymbolize the problem cold symptoms turn person into ogresymbolize the benefit laxative and old faithfulcomparison Windexexemplary story the vw crashing adbenefit causes story Axe effecttestimonial real people losing weightongoing charecters or celebs Taco bell dog, associated user imagery people you want to hang out with, nikeunique personality property apple genius commercialsparody or borrowed format geico small house ad

Ok, Those make senseIt actually is much more complex than those simple ideas.The companies will use very specific words to convince you that their product is the best.

Can you spot what is wrong with these?

The Weasel Claim

Unfinished Claim

Were Unique

Dont mention other Companies

The vague

Is that it?After the General concept, aesthetics is very important.If an Ad does not look beautiful then people will look away before they even read the main pointOne commercial I would skiphttp://www.youtube.com/watch?v=Is3icfcbmbsSometimes Repetition isn the best My Favorite adhttp://www.youtube.com/watch?v=4d8ZDSyFS2g

It uses- Ongoing characters and humorWhat about no Ads?Some Companies do not need advertising For example, Costco or In n Out Burger-They rely on word of mouth, and on the quality of their product. Wait list, shmaitlistSome very high end companies Have a wait list that stretches for years.

The Austin Martin DBS has an astonishing 28 month wait time for a car.Why does this matter?Without advertising, there would be a much fairer playing ground for new companies.But alas, Advertising is here to stay -Without it, modern companies would have a hard time survivingEvolutionAs consumers begin to recognize common advertising techniques companies will evolve.

Microsoft has the right Ideahttp://www.springwise.com/magazine-ad-offers-free-wifi-readers/Who cares what I thinkHere is a Professional on Advertising http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html