The Sourcers Playbook: Free Preview

8/14/2019 The Sourcers Playbook: Free Preview

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About The Author:Geo Peterson is the Managing Principal or General Lead (www.generallead.com), a national provider otalent delivery, advanced sourcing services, and custom recruitment training. In addition, Geo is also theEditor or StaBytes (www.stabytes.com), a news site dedicated to recruiting industry tips, techniques andinstructional videos.

Geo has 9 years ull lie-cycle recruiting, Internet sourcing and research experience nationwide, havingullled successul engagements with small organizations and Fortune 500 companies alike. Geo bringsa wealth o knowledge and experience to the table including Technical Recruiting, Executive Recruiting,Internet Sourcing, Name Generation, Competitive Intelligence, Internet Research, Job Search Strategy andRecruitment Marketing.


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Chapter 1

Search Engines

Chapter 2 Social & Business Networks

Chapter 3

The Blogosphere

Chapter 4

Sourcer Tools & Technologies

Chapter 5

Social Media

Sources Index

Table of Contents


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Search Engines 2

Search Engines Tutorial #3: Setting Up Your Searches

01Build Your Keyword ListDissect your job requirements thoroughly, research them, and develop a list o key words to use.

02Consider Common WordsFind common words used in resumes, such as Objective, Sum-

mary, Education, Additional Skills, Reerences, Phone and Email.

Use these when trolling the web specically or resumes.

03Words To IgnoreWe want to build a specic search. This involves taking out words

most likely tied to job descriptions. These include: apply, submit

job, jobs, sample, careers, eoe, paste, benets and more.


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30 Search Engines

04Look Up AcronymsDont understand the meaning o an abbreviation? Look it up on a variety o sites, including Webopedia, Wikipedia,

Acronym Finder, Silmaril, Whatis, and Netlingo to get denitions.

05Find More TitlesSearch job aggregators such as Indeed or SimplyHired, or career-

sites including Monster and Careerbuilder or alternative job

titles or your searches.

06Research CompaniesNote the career sections o your close competitors and local com-

panies. This will give clues where to target your searches or tal-

ent. Look them up on Google Maps.

Spotlight: AlexaCheck out Alexa (http://www.alexa.com/) to compare website trafc and get a

solid gauge on the most popular and most trafcked sites in the world. In order

to nd top talent, one sound strategy is to go where the people are.


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Search Engines 3

01 Target PeopleAs one example, try a search string such as: (intitle:~resume | inurl:~resume) engineer asp.net microsot. This will target

resumes specically. Try using other key words in your search strings.

02Target CollegesAs one example, try a search string such as: (intitle:alumni | intitle:graduates | intitle:aculty | inurl:alumni | inurl:graduates

| inurl:aculty) cmu engineering.

Search Engines Tutorial #5: Target Searches


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34 Search Engines

03Target CompaniesAs one example, try a search string such as: (intitle:sta | intitle:employees | intitle:people | intitle:directory | inurl:sta |

inurl:employees | inurl:people | inurl:directory) ibm.

04Target AssociationsAs one example, try a search string such as: (intitle:bio

| intitle:prole | intitle:people | inurl:bio | inurl:prole |

inurl:people) nsbe.org.

Mini Tutorial: Use A Dot

Mini Tutorial: Try The Pipe

Using a dot (.) between a pair ing o words implies the

same meaning as quotation marks ( ). It will per-

orm the same unction and use less characters in the

search ield.

Using the pipe (|) tells the search engine the same

command as using the word OR. This will help use

less characters in your search string.


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Social & Business Networks 6

LinkedIn Tutorial #3: Search Inside Your LinkedIn Network

01Start Very SpecifcIn People Search, there are many options to start a new search.

You can add as little or as much criteria to search as you want.

Start very specic, lling in all or most o the elds.

02Modiy Your SearchesI specic and narrow searches dont work or you, remove elds

to achieve desired results. By doing this, you will open up your

search and cast a wider net with more search results.

03Use Boolean LogicNote that the search elds will accept Boolean logic such as (AND,

OR & NOT). For example, you can lay-out multiple words to nd or

omit in each search, just like in the example shot.

04Save Your SearchesLinkedIn lets all account users save up to 3 searches. Use spread

sheets, browsers or other tools to save other key searches, this

way you dont reinvent the wheel each time.

Spotlight: ToolboxToolbox.com (http://www.toolbox.com/) is a knowledge sharing community o

over one million proessionals in technical, nancial and human resources disci-

plines. The sites oer various ways or sourcers to interact with these proession-

als through blogs, groups, and wikis.


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70 Social & Business Networks

LinkedIn Tutorial #6: All The Rest

04Post EventsYour network gets an update when you post any events such as

webinars, conerences and career airs. This is also to gain visibil-

ity in the LinkedIn community.

01Stay Active In GroupsJoin groups where you will benet rom sourcing talent every

month. Engage in discussions. Post comments. Post new topics.

Members can connect one-on-one with ree messages.

02Start Your Own GroupHaving ownership o your own group can only be a good thing

or your company. Communicate about a hot topic or use as a

beacon or your company. Great way to reach passive talent.

03Answers (& Questions)Answer questions posted in LinkedIn Answers to get attention, as

well as raising well thought out questions to attract talent or new

potential connections.

Mini Tutorial: SquidooSquidoo lets its users create lenses which are essentially personal web

pages. A lens in Squidoo is a great place to attract talent by promoting your

company and careers. In addition, Squidoo is a community or inding ex-

perts in their respective ields.


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The Blogosphere 9

Advanced Blog Sourcing

01Find Resumes With GoogleTo nd resumes on blogs with Google, try using key resume words such as designed, worked and education. You also

need key blog words such as comments, eed, rss, posted or trackback. The search sting employed in this example is:

sotware engineer education worked designed (blog | blogs) (comments | rss | eed | archives | posted | tags | track-

back) ~cv -jobs -send -submit -sample you.

02Find Resumes With YahooYahoo does not allow you to set up your blog searches the same way as Google. Try using more command terms such

as linkdomain: and eature: in searches. The search string employed in this example is: healthcare (resume or vitae)

(linkdomain:wordpress.com OR linkdomain:typepad.com OR linkdomain:livejournal.com) -jobs -samples -example you.


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The Blogosphere 11

Twitter Tutorial #3: Search, Source & Recruit

01View EveryoneTwitter gives you the option to view all members in the timeline by clicking on the Everyone tab. This will let you see

all updates coming in (provided you reresh the screen because they are not in real time). Not the easiest way to search

people, but you can discover new people here.

02Find PeopleUse the Find People eature right on the Twitter site. The search eature is limited though, and only lets you search by

rst and last names, as well as user names, but not key words.


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114 The Blogosphere

03Trending In TwitterDiscover the latest and most popular topics and tweets in Twitter on the home page o Twitter Search (http://search.twitter.

com). This is a separate search engine site rom Twitter. This will lead to new people to connect with.

04Dig Into TweetsTwitter Search has an advanced search eature which lets you peer into other peoples public tweets and conversa-

tions. It can lter by key words, specic people, location, dates and more.


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Sourcer Tools & Technologies 12

Snapshot: Mobile TechnologiesA virtually untapped market today is mobile recruiting. Sourcers are using social networking

sites such as LinkedIn and Facebook right on a Blackberry, iPhone or other mobile device.

There are sites specic to the mobile world as well, including Brightkite, Loopt, Mocospace,

Juicecaster and ChaCha.

Another trend ast gaining traction in

stafng circles are shared short codes,

also know as short numbers. Text mes-

saging has become one o the top orms

o communication today with billions

o text messages being sent every year.Short codes are designed to be easier to

remember (5-6 digits) and can be used

or campaigns and to sign-ups. An ex-

ample o this is with SumoText.


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132 Sourcer Tools & Technologies

RSS stands or Really Simple Syndication. Using RSS is an essential tool or Sourcers to use. The reason being is that Sourcers

have a number o places online they search daily or talent, not to mention thousands o searches they perorm as well. RSS

helps to automate part o your searches and deliver talent straight to your doorstep. With RSS, a Sourcer sets-up a eed o a

particular site or search. The results o these eeds are then sent wherever you want, whether it be straight to your email or into

a tool like Google Reader.

RSS Technology

RSS Technology Tutorial: Step-By-Step

01Track Favorite SitesUsing Google Reader makes it dead simple to subscribe to RSS

eeds. Simply nd a site you want to subscribe to, type it into theAdd a subscription box and add. I a menu appears, nd your site.

02Feed Your SearchesFeedMySearch is a site designed to set-up RSS eeds where you

cant get one. Google is not set-up or RSS with searches currently.No problem. Take your search string to this site.

03Validate ResultsMake sure that the search string works. You will know it works i

you see results once you hit Feed My Search! Also note that these

are the type o results you want to see on an ongoing basis.

04SubscribeOnce you get your search string set-up with the desired results,

you want to subscribe to this eed. Choose where you want it sent,

such as Google Reader, another eed reader, email or mobile.

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The Sourcers Playbook: Free Preview