Presented by the Web Startup GroupSponsored by SR Consulting

The Social Media Engagement Competition

• Social media strategy training

• Form teams of 2-5• Choose the

product• Submit group

members and product selection by February 25

• Develop your strategy

February 25

Team Formation & Training

Final Event

• Present your final results to the business owners and judges for awards

Execution

• Finalist strategies will be executed

• Summarize your performance in a presentation

How is the competition structured?Presentations &

Product Unit Formations

• Present your strategy along with the relevant metrics you will use to measure performance

• Best strategies (1 to 3) will be chosen

March 10 March - April April 7

How is the competition structured?• There are three products from which you can choose to promote• The best overall strategy / concept for each product presented in the preliminary

round will be awarded $100, and selected to execute the strategy and compete in the final round

• The winning team in the final round will be awarded the $3,000 cash prize• Best overall strategy performance is rewarded based on accomplished goals and

benchmarks, and value creation

All Submissions

Winning strategy for product #1

($100)

Overall winning strategy

performance($3,000)

Winning strategy for product #2

($100)

Winning strategy for product #3

($100)

Product Introduction

Stove in a Can 24Seven Hunter Alerts

Link Link Link

Minimum benchmarks, according to product, will be set by the owner, which will be disclosed after team registrations

PHASE 1: Team Registration• Teams should have at least 2 members and no more

than 5• By Friday, February 25, register your team

members’ names and the product you are promoting. The registration form can be found at:

www.webstartupgroup.com• Optional: Stop by the workshop on Friday, February

18 in room W308 from 2:00 – 3:00 PM (we will talk more about strategy and product Q&A with the sponsor)

PHASE 2: Develop & Present Your Strategy

• Develop a strategy using social media to promote the chosen brand/product• Indicate the channels your team proposes to use; e.g., Facebook, YouTube, Twitter,

etc. (your strategy must incorporate, at the least thee three above-mentioned channels)

• Explain how you propose to create value for the brand/product you have chosen Answer the following questions:– How will consumers become aware of my campaign? – How will I get consumers to engage with the brand?– How sustainable is my strategy in the long run?– Is there a relationship created between the consumers and the brand that allow for two-way

communication? – What metrics (Twitter followers, YouTube views, etc.) will I use to measure value creation?– What metrics do I plan to accomplish with my strategy?– How do I relate these metrics to the actual sales I create?

• Prepare a 3-minute PowerPoint presentation to compellingly convey your answers to the aforementioned questions

• Email your presentation slides to smc@webstartupgroup.com before midnight on Wednesday, March 8th

• Present to business owner and judges on Thursday, March 10 at 6:30 PM

PHASE 3: Execute Your Strategy

• On Thursday, March 10 the business owner, along with selected judges, will determine the TOP 1- 3 strategies (at most, one for each product) to be executed

• If your team’s submission is selected, you will be given access to the company’s social media platforms in order to carry out your strategy

• Record your progress, measure your impact, and compile the relevant information regarding the overall “product value” created

• Prepare a final 10-minute presentation which summarizes the results of your efforts

• Email your presentation visuals (PowerPoint, Keynote, Prezi, etc.) to smc@webstartupgroup.com by midnight on Wednesday, April 5

PHASE 4: Final Event• On Thursday, April 7 finalists will showcase the results of

their efforts in a 10 minute presentation• The final results will be awarded cash prizes based on the

completion of the strategy, accomplishing the set goals/metrics, reaching minimum benchmarks, and overall value created for the product

• Here are some important items the owner/ judges will consider for each social media channel used:– How did you use the channel to engage consumers?– What were the product’s benchmark metrics? Did you accomplish

them? How did you meet/exceed them? – What were the goals of the strategy? Did you accomplish them?

What were the final numbers?– What types of relationships have been formed with consumers?

How do those relationship translate into increased revenues?– What did you learn from the experience?

Questions?

If you have any questions or comments email us at:smc@webstartupgroup.com