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Crafting an Effective Recruitment Message
Using Social Media
Introductions
Goals
•Provide an introduction to Social Media
•Provide ways that organization can harness power of social media
Social Media
1.0 vs 2.0
Have you used Web 2.0?
Social Media Goals:• Build relationship with users, donors,
volunteers• Engage in Conversation• Share Information about organization & cause• Learn• Mobilization• Action• Just-in Time environment
Challenges
People are talking about you.
Do you know what they are saying &
Are you conversing with them?
Websites
Challenges
Tips
• Have fun!!• Experiment• It’s ok to fail – learn from it• Show your personality• Don’t set up an account, do nothing and
expect it to be a success
Links:
• http://www.slideshare.net/GrantsCollection/
• http://delicious.com/epflslrc_grc/SocialMedia_Volunteer or http://bit.ly/aDflHd
Andrea Snyder
Enoch Pratt Free Library / State Library Resource Center(410)[email protected]: grants_pratt