Document number

Volunteer & Member Engagement:Harnessing Power, Passion & Purpose

Learning, Leveraging and Leading

22

Welcome to Texas

Page 3

• Explore the “brain” of engagement

• Review 10 tips for harnessing the power, passion and purpose of volunteers and members

• Share simple, practical tools and techniques

Session Roadmap

Page 4

• Be introspective• Practice curiosity• Balance advocacy with inquiry• Actively participate

Agreements

Page 5

• Be introspective• Practice curiosity• Balance advocacy with inquiry• Actively participate

Blessed are the flexible,for they shall not be bent out of shape.

5

Agreements

Page 6

When you hear AARP, what comes to mind?

7

AARP is National in Structure…

53 State Offices including Puerto Rico, Virgin Islands, and the District of Columbia.

8

…with a Local Feel

AARP’s 1500 Chapters are non-profit, non-partisan, and independently incorporated.

AARP creates the good across the country. Check out createthegood.org.

9

Purpose

The Life Reimagined Institute is a “think + do” tank dedicated to helping people live their lives more fully and to promoting “real possibilities” at any age.

Life Reimagined Institute

10

13

Life Reimagined for Work

14

What you rarely hear is…AARP is a leader in

volunteerism.

CEO’S OFFICEAARP Board of

Directors23

STATE & NATIONAL GROUP AARP FOUNDATION

National Policy Council

25

FDN Board of Directors

10

Tax-Aide35,300

WorkSearch300

Money Management

3,300

State-managed Volunteers

12,600

Driver Safety6,700

Activists904,000

NRTA523,000

Create the Good Network

324,000

AARP Chapters146,000

VOLUNTEERS AT AARP

-- AARP Managed -- Not AARP Managed

Experience Corps

480 AARP Managed1,100 Not AARP Managed

16

AARP Volunteers in Action

Storming the state legislature

17

Advocating on issues important to the community.

18

AARP Volunteers in Action

Builders and rebuilders

19

We’re Dreamers

20

Attracting Incredible Volunteers

David Crippens

Retired public television execSuccessful consultantNon-profit founderFormer Chamber Chair

21

AARP Volunteers in Action

Gloria & Alex Davila

22

Basic Research

Community members expect trusted organizations/individuals to:

• Fight for them• Support them• Mobilize them• Inform them

Community members crave/do not get enough of organizations/individuals that:

• Celebrate them• Connect them• Inspire them• Listen to them

1. Engage the Whole Brain2. Commit CRMinal acts3. Know who oughta be in pictures4. Impersonate Diana Ross5. Hear voices6. Pay attention to the big MO7. Cycle for your health8. Give to receive9. Innovate or perish

Page 23

10 Top Tips

24

Engage the Whole Brain - HBDIGoals & Objectives

Exploration

Process

People

HBDI

Hermmann Brain Dominance Inventory

25

A

B

D

C

AnalyzesQuantifies

Is logicalIs critical

Is realisticLikes numbers

Knows about moneyKnows how things work

InfersImaginesSpeculatesTakes risksIs ImpetuousBreaks rulesLikes surprisesIs curious / Plays

Takes preventive actionEstablishes procedures

Gets things doneIs reliableOrganizes

Is neatTimely

Plans

Is sensitive to othersLikes to teachTouches a lotIs supportiveIs expressiveIs emotionalTalks a lotFeels

Summary thinkers

Log

ical

/Rat

iona

l Spatial/Visual

Slow paced thinkersHermmann International – www.hbdi.com

Page 26

Use Customer Relationship Management tools and techniques

• Clear vision of who is missing from your organization/your specific targets• Full fledged “campaigns” and tracking• Multiple communications channels including earned media• Communications cadence/planned regularity• Relevance testing and cross-promotions

• Data driven/evidence-based decision-making and strategic planning

Old fashioned “gut check”and a compelling value proposition

Commit CRMinal acts

27

“Campaigns” that engage the head and the heart

Page 28

Audience segments

• How would you describe the different audiences you’re looking for as volunteers and members? What data do you have about each audience?

• What is relevant to each of those audiences? What is the value proposition for them? What would they look to your chapter for?

• What is the primary message you need to telegraph to each of those audiences about your Chapter?

• What are the best channels to deliver those messages?

Know who ought a be in pictures

Page 29

Impersonate Diana Ross

Reach out and touch• Establish ways to make it easy for people to

volunteer and to join• Implement a new volunteer or new member

“onboarding” process• Assign a welcome buddy• Connect newbies to internal mentors• Allow “job” sharing and episodic volunteering

Page 30

Hear Voices

Community

Competence

listenlearn

leverage

Page 31

6 Tests of Turning Outward• Turn Outward: Am I turned toward the community?

• Aspirations: Are my actions rooted in people’s shared aspirations?

• Authority: Could I stand up on a table & talk to people about their community, their aspirations & concerns – would they believe me?

• Authenticity: Do I reflect the reality of people’s lives & do they believe I have their best interests at heart, even when we disagree?

• Accountability: Am I living up to the pledges & promises I have made?

• Urge Within: Am I staying true to my urge within?

31Harwood Institute for Public Innovation

Page 32

Pay Attention to the Big MO

Motivators Issues of concern Aspirations Sense of place Trusted sources People Civic connections

33

34

DeterminingYour

Volunteer Needs Designing

Work for Volunteer

Involvement

Matching Volunteers

With Opportunities

Providing Orientation & Training

Achieving Volunteer

Performance

Evaluating & Fine Tuning

Efforts

Marketing & Recruiting

Recognizing &

Retaining

Volunteer Engagement Cycle

VEC

Cycle for Your Health

Page 35

• Fortify your internal culture of volunteering• Encourage your members and volunteers

to give their time elsewhere• Help create opportunities with sister

organizations• Partner with unlikely bedfellows• Provide recognition for service

Give to Receive

Page 36

Innovate or Perish

Page 37

Innovate or Perish

• Dare to be radical and revolutionary• Question the unquestionable• Look for the intersection of trends to find opportunities• Jettison the incumbent mentality• Look beyond customer satisfaction to the next big thing• Look for breakthroughs beyond your industry• Let limitations drive creativity vs. complacency• Accept nothing short of elegance• Risk more to gain more• Invite people to change the world

From Dr. Kevin Freiberg to the AARP Volunteer Leadership Institute

38

AARP believes that volunteer service is a unique and valuable contribution that benefits both the volunteer and society. that AARP volunteers, working in partnership with paid staff and community colleagues, are a necessary and vital force in achieving the Association’s vision, mission, and strategic goals. that volunteers contribute to the Association’s goal of attracting, developing, and maintaining the diversity of people and programs that reflect our communities and their needs. that it is crucial to match the skills, abilities, interest, and availability of volunteers to the tasks and opportunities that advance the Association goals. that volunteering for AARP is one of many paths by which members can become connected, involved, and engaged with their Association. that a strong commitment to supporting and recognizing volunteers is essential in helping them reach their potential for service.

AARP Philosophy of Volunteerism

39

Respond to a need or gap Honor the urge within to serveLeave a positive legacy

39

Most of us want to…

Document numberPage 40

Thank You