THE LIFESTYLE TRADE FAIR · 2021. 8. 9. · 05–08.09.2021. In the heart of the MILANO DESIGN WEEK. ... fieramilano 13 HOMI, the Lifestyle Trade Fair 2021 THE LIFESTYLE TRADE FAIR

THE LIFESTYLE TRADE FAIR

fieramilano (Rho)05–08.09.2021

In the heart of the MILANO DESIGN WEEK.HOMI, the Lifestyle Trade Fair dedicated to furniture, accessories, decorations, tableware, kitchenware,textiles, essences and fragrances.

Co located withsupersalone

The object goes on stageTHE «LIVING SYSTEM» IN MILANO

HOMI, the Lifestyle Trade Fair 20211fieramilano

MILANO, CAPITAL OF DESIGNThe city accounts for 18.3% of national output and 14% of theworkforce in Italy. It is home to two of the world's most importantdesign museums: the Triennale, with a collection that includes 1,600design objects, and the awarded the Compasso d'Oro, the ADIMuseum (Industrial Design Association), with over 350 pieces.

Why Milano, why ItalyItaly represents a reference point for style: a superpower of beauty,know-howand talent. A continuous sourceofinspiration.

An international stageThe Milano Design Week is a large, spontaneous and widespreadcollective event that transforms all the city's districts into one bigworld design stage. HOMI is, within this project, the No 1 hub forhome decor and furnishing accessories. A b2b event dedicatedexclusively to professionals in the sector.

Milano,the home of design


The home has become the central focus of people's daily lives.Attention and spending capacity in all sectors related todesign and furnishing is growing.More people-friendly, more sustainable products and projects arethe new development models being integrated to home andwork environment, in and outdoors.

Lots of opportunities are opening up for design. Italiancreativity, which has always been under the gaze of theentire world, will continue to be a source of inspiration,innovation and change.

The figures for a sector looking to the future


Figures for a sector looking to the future

Italian consumption of Home Products is estimated to be 2650 million $ in 2020. In the last decade (2010-2020), Italian consumption grew on average annually by +1.1% in $.

In 2020, Italians' online purchases grew by 3.4%. According to the latest survey of the B2C - NetcommSchool of Management ecommerce Observatory of the Politecnico di Milano, the product sectors recorded explosive growth online in 2020: in absolute terms there was an increase for the Furniture and Living Home products of +1.1 billion euros compared to 2019

2.650Million US dollars

In 2020 Italian imports of Home Products recorded a drop (-7.6% in $), decreasing to a value of 1 583 million $. Mainly due to gap of delivery from Asia.

However, in the 2021-2024 scenario, Italian imports are expected to grow annually by +7.6% in $, thus reaching the maximum value of 2.122 million $ in 2024.

Italy is a net-exporter of Home Products: exports (3.4 Bn $ in 2020) overcome imports. Italian production of Home Products is estimated to be 4.4 Bn $ in 2020.

€


ITALIAN MARKET OF HOME PRODUCTS

Soucres Netcomm forume and exportplanning

A NEW TRADE FAIR EXPERIENCE

To enhance business and develop effective, safe and profitable customer relationships

EVENTS AND TRAINING ALL YEAR ROUND

To develop skills, enable discussion and establish valuable relationships with customers

INTERNATIONAL VISIBILITY AND COMMUNICATION

To communicate your brand and be a key player in the market

AN INNOVATIVE FORMAT

To reach all distribution and purchasing channels

A GATEWAY TO ITALIAN AND INTERNATIONAL LIFESTYLE MARKETSTo promote your brand and products on Italian and international markets

1. 3. 4. 5.

a world of opportunitiesHOMI, the Lifestyle Trade Fair 20215fieramilano

2.

1. A total new trade fair experience

6 HOMI, the Lifestyle Trade Fair 2021fieramilano

A year-round journey for a total and effective immersive experience

A TOTAL NEW TRADE FAIR EXPERIENCE

HOMI crosses the boundary between online andoffline by engaging all operators in the sector in adifferent and innovative way. It proposes solutions thatplace immediacy, immersion and interaction atthe top of the list.

The opportunities offered by the physical event inSeptember are complemented by a plethora ofinnovative services. They allow operators all yearround to activate connections and relationships,communicate products in the best possible wayand create a lasting relationship with customers,before, during and after the event.


HOMI is an international stage that allows operators and buyersfrom all over the world to talk about themselves and presenttheir new products and markets on HOMI's digital channels allyear round. The #HOMICommunity project gives space tocompanies, products and trends through an online platformproposing new inspirations and discussions on the evolution ofthe sector and presenting a showcase of preview products forthe September physical event.

#myhomelifestyle #italianhomelifestyle

#HOMICommunity The fair beyond the fair

A NEW TOTAL TRADE FAIR EXPERIENCE


2. An innovative format


UN FORMAT INNOVATIVO

The fair visitation itinerarycrosses the exhibition halls of

fieramilano (Rho)

It is designed to target all the distribution and purchasing channels.


2 business districts8 visiting paths

2 business district

1. Home Boutique&DesignSpace dedicated to quality manufacturing to meet the needs ofresearch end design stores in major cities around the world. Defined bya relevant brand or product identity, it offers new inspiration to designersand guests in the home hospitality industry.

Inside Home Boutique&Design two areas can be found: theCREAZIONI ITALIANE project, dedicated to Made in Italy craftsmanshipand design, and the WORLD DESIGNERS area, a selection of productsmade by the best international designers.

2. Retail InspirationThe space dedicated to manufacturers anddistributorsTwo identity areas:FRAGRANCE INSPIRATION and TEXTILE INSPIRATION,combining a rich and carefully selected offer for the specialized shop and the home and gift shop.

DISTRIBUTION AND PURCHASING CHANNELSDepartment Stores | Concept Stores | Interior Designers and Architects|Contract and Home Hospitality

DISTRIBUTION AND PURCHASING CHANNELSSpecialized shop chains| E-commerce | Large Scaleorganized Distribution| Import-Export

AN INNOVATIVE FORMAT


8 visiting pathsAN INNOVATIVE FORMAT


thanks to the simultaneity with PTE PromotionTradeExhibition 2021.

dedicated to europeanproducers, thathave their ownbrand, but are also available to produce a private label collection for a retailer or another brand.

dedicated to small appliances, from luxury objects to products specifically designed for promotional activities.

1.CHRISTMAS

2.THINK LOCAL !

3.PROMOTIONAL

4.HOME HOSPITALITY

5.GREEN HOME

6.INTERIOR DESIGNER

8.SMALL APPLIANCES

7.HOMI NEXT

dedicated to meetings with designers, architects,interior designers and focusing on renovation activities.

focused on green design and the sustainabilityof interior decoration, furnishings and gift elements.

dedicated to innovative small businesses and e start ups.

dedicate to Christmas trends, designsand ideasto celebrate the holidays.

dedicated to the home hospitality sector, boutique hotels, b&b, residential and bistrots.

The layoutAN INNOVATIVE FORMAT



05-08.09.2021

PAVILIONS 9 - 11fieramilano

Retail Inspiration Boutique & Design7 - 8 September 2021

3. A gateway to Italian and internationallifestyle markets


THE ITALIAN TRADE AGENCY (ICE) PROGRAMAn international vocation, supported by ICE Agenzia, a huge programof incoming buyers at the fair with a single goal: to host the mostimportant buyers of the Lifestyle industry worldwide.

Profile Focus:Home Boutique, Department Store, Specialized store chain, E-commerce, Large Scale organized distribution,wholesalers, Interior Designer.

HOMI brings the world to MilanoA GATEWAY TO ITALIAN AND INTERNATIONAL LIFESTYLE MARKETS

Thanks to the hosted Buyers project from the mainhome living target countries and a year-roundcommunication and international promotion plan. Forexhibitors, it is the gateway to the Italian andinternational markets, one of the most active andgrowing in the sector.


The cooperation with the Italian Trade Agency, will bring an extra selection of 95 buyers from 28countries covering East Europe, Sub-Saharan Africa and Asia.Thanks to the My Matching platform, exhibitors have access to a database of buyers that is renewedat each edition, so they can meet new buyers before the event starts and turn leads into concretebusiness opportunities.

The hosted buyer program* to connect with the world

A GATEWAY TO ITALIAN AND INTERNATIONAL LIFESTYLE MARKETS

An exclusive and customized programme forselected buyers from 75 countries: Europe, StanCountries, Africa, Asia and the Middle East

* The incoming activity includes travel facilitation through "covid-free corridors", based on bilateral agreements between Italy and the target countries. Agreements may be subject to change due to pandemic trends..


4. Events and training all year-round


HOMI: meeting point and place for new opportunities and training for trade operators

EVENTS AND TRAINING ALL YEAR-ROUND

A space for experimentation and creative interaction formanufacturers, distributors, designers and craftsmen.

A place to understand and preview the evolution ofhabits and lifestyles in Italy and in the world and todiscover home living trends in advance.


The value of discussion: training never endsEVENTS AND TRAINING ALL YEAR-ROUND

At the fair4 days of meetings and training appointments to be inspired by newsettings, meet designers and experts and discover or present the latestnews and trends in the sector.

HOMI LAB: the place to present home experience projects.Workshops with education credits carried out in cooperation withPLATFORM Architecture and Design and Fondazione Architetti.

Training seminars for companies, that want to go digital, focus on theworld of tableware and cooking in collaboration with the ART association.

All year roundLive Webinars on current issues.The irresistible attraction of awards Christmas Trends 2021

HOME Experience

Future of lifestyles - Sustainability, everyday life and consumption

Webinar series on focus markets in collaborationwith the Italian Trade Agency:Germany and Russia for Europe; United States and Mexico for North/Central America; China and India for Asia; Egypt and South Africa for Africa.


5. International visibility and

communication projects


Talking with the worldINTERNATIONAL VISIBILITY AND COMMUNICATION PROJECTS

For exhibitors, choosing HOMI means having plentyof opportunities for promotion and visibility allyear round.An on and offline media and promotion plan allowsHOMI to be always present on the market andinteract with companies, visitors, press and nationaland international stakeholders.


• A comprehensive trade and consumer media plan

• A dedicated press office

• A new site full of news, trends, inspirations anduseful information

• An international editorial plan with over 20 newslettersand 80 news a year

• Current and trending social content

• Social advertising and display media plan

• One-to-one campaign with e-blasts to a targeteddatabase

Information that makes the market grow

INTERNATIONAL VISIBILITY AND COMMUNICATION PROJECTS

Targeted communication, regular observatories andnewsletters to report on company news and innovations.HOMI provides a content platform to keep tradevisitors constantly informed throughout the year withthe most updated information, product news and trends.

IN 2021, MEDIA CAMPAIGN IN COOPERATION WITH THEITALIAN TRADE AGENCY IN:RussiaAmericas: United States, Canada, Mexico, Brazil and ColombiaMiddle East: United Arab EmiratesAfrica: Algeria, Egypt, Ghana, Angola, South Africa, Morocco, TunisiaAsia: India, China, Japan, South Korea


HOMI in the national and international media

ItalianmagazinesADCASA CHIC CASASTILE COMPOLUX COSE DI CASA DCASADDNELLE DECOR GARDEN&GRILL GREEN STYLE GREEN UP GREENLINE

20 PRIVATE WOHNTRAUME ACTIEF WONEN/DÉCO IDÉES CARAS DECORACAOCASA VIVA COUNTRY HOMES DIE VITRINE DIZAJN DOMA ELLE DÉCORATIONFEELING WONEN/GAEL MAISON GIFT FOCUSGIFT REVIEW H.O.M.E HOGARESHOME FASHION NEWS HOMES & GARDENS INTERIERNY

ITALIAN LIGHTING ITALY EXPORTLA CARTOLERIALA CASA IN ORDINELA CERAMICA MODERNA & ANTICA LA CUCINA ITALIANALIVINGMADE IN ITALY PLATFORM PROMOTION MAGAZINE VANITY FAIR

INTERIOR+DESIGN LIVING ETCMARIE CLAIRE MAISON MOJ INTERIJERNESTOFFRIR INTERNATIONALP&G POSUDAPROGRESSIVE GIFTS&HOME WORLDWIDE STIJLVOL WONEN/PURE MAISON BELGIO STIL&MARKTTABLE ET CADEAUX TABLEWARE INTERNATIONAL TEXTILES PARA EL HOGAR TREND&STILE

INTERNATIONAL VISIBILITY AND COMMUNICATION PROJECTS

International magazines


Last edition figures

TOP INTERNATIONAL BUYERS

Canada Drake General Store

France DIOR MAISON

Israel Fox home

Japan Matsuya/Ginza Department Store

Russia JCS Stockmann

Saudi Arabia United Eddy Co LTDSouth Africa Woolworths Ltd South Africa

South Korea Hyundai Department Store

Thailandia The Mall Group

Kazakistan Noble

Italy80%

Italy93%

Trade visitors

50.000Northwest 47%

Abroad20%

Exhibitors

600 from 23 countries

Europe66%

countries

Top foreign visitor100 countries

Switzerland | Russia | France Spain | China | Japan Germany | Portugal |Croatia Usa | Romania

North east 18%

South and isles 21%

Centre 14%

Rest of the world 34%

Table | Kitchen | Decoration | Textile |Modern fragrances | Classic Italian | Gift |Outdoor

Independent Stores | Wholesalers | Interior Designers and Architects | Chain of stores |Home Hospitality | Department and Concept Stores | Cash and Carry | E-Commerce |Garden Center| Large-scale organized distribution


Total support in the organization of exclusive tours and excursions to experience the city and its surroundings in a very specialway and unique through thechoiceof classic cultural visits,unusual itineraries andshopping tours

A turnkey event

We take care of everything... from the trip to the stay inMilano, to the organization of your events at the fairand in the city.

MiCodmc is available to organize in every detail the stay in Milano: travel, hotel booking, transfer or any other service, thanks to:

Partnership with the main airlines to ensure the best conditions

Conventions for rail transport

Support for the organization of exhibitor events during fair days: MiCodmc is available to organize a private eventor dinner for customers, with proposals ad hoc for any budget and numberof guests

Agreements withhotels in Milanand in the immediate vicinity of the exhibition centre

Contact us [email protected]


mailto:[email protected]


Fiera Milano has adopted a Protocol to contain the diffusion of the new coronavirus for a safe reopening, in full compliance with the health rules and protocols adopted at national level to ensure that visitors, exhibitors and organizers can participate in total safety at trade fairs and events taking place in our exhibition and congress centres.

• Entering the exhibition centre• Accesses and ticketing• Information• Cleanliness and hygiene• Managing exhibition areas• Catering in the stand

For more info:www.fieramilano.it/safetogether/

Fiera Milano. Safe. Together

http://www.fieramilano.it/safetogether/

FOR INFORMATION

[email protected]

#HOMIcommunity #myhomelifestyle


mailto:[email protected]

Documents

THE LIFESTYLE TRADE FAIR · 2021. 8. 9. · 05–08.09.2021. In the heart of the MILANO DESIGN WEEK. ... fieramilano 13 HOMI, the Lifestyle Trade Fair 2021 THE LIFESTYLE TRADE FAIR