The Leadership Challenge Overview
Learn about the most trusted leadership development program in the world.
All leaders are born, but exemplary leaders are madeJames m . Kouzes & Barry z . Posnere v i d e n c e B a s e d | c u s t o m i z a B l e | o n l i n eAre leaders born or made?The answer? Both. Naturally, they are born, and every day they are made. And, they can be made better. Thats because leadership is an observable set of skills and abilities that can be measured and learned. In fact, leadership development is really selfdevelopment. It is a lifelong learning journey.Leadership Matters Its EvEryonEs BusInEss!Simply put, every day leaders achieve the extraordinary. Nearly 30 years ago, Jim Kouzes and Barry Posner set out to discover exactly how ordinary people accomplish great things. In fact, they wrote the book that has stood the test of time to become the modern classic on leadership. More than 1.5 million people worldwide have read their BusinessWeek bestseller, The Leadership Challenge. This groundbreaking book and the assessment tool that followed, The Leadership Practices Inventory (LPI), are even more relevant today. Consider the new leadership context: Heightened uncertainly around the world and a dramatically changing workforce. Even more connectednesswith access to information just a keystroke away. Social capital has replaced intellectual capital as the new currency. And finally, we live in a hurryup culture, where the speed and rate of change can be frenetic. But one thing has remained the same. The need for competent and trustworthy leaders. Its what the tools and resources of The Leadership Challenge and The Five Practices of Exemplary Leadership are all about. Within each of us, we can discover the power to lead.WHAt ArE tHE BEnEFIts?Leaders who practice exemplary leadership are more effective in meeting jobrelated demands and more successful in representing their groups to upper management. They create higher performing teams and foster renewed loyalty and commitment. They increase motivational levels and willingness to work hard. They reduce absenteeism and turnover. They encourage personal credibility and ethical behavior. But best of all, they inspire the people they work with and those people are, in turn, more committed, excited, energized , influential, and empowered. They will exert a positive influence on everyone in your organization. So you see, leadership really is everybodys business. And it does matter.Leadership Matters| page 1Putting Leadership into PracticetHE FIvE PrACtICEs oF EXEMPLAry LEADErsHIP: An EvIDEnCEBAsED MoDELLeaders at their personal best. This is what the authors focused on to better understand the characteristics common to extraordinary leadership achievements. After conducting hundreds of interviews, analyzing thousands of case histories, and reviewing hundreds of thousands of survey questions, they discovered that leaders at all levels have similar patterns of behavior. In fact, they found that leadership is not at all about personality: its about practice. When getting extraordinary things done in organizations, leaders engage in The Five Practices of Exemplary Leadership, and these Five Practices are available to anyone, in any organization, who accepts the leadership challenge.MEAsurInG tHE FIvE PrACtICEsKouzes and Posner believe that those best at leading are the best at learning, and one important way to learn is by receiving regular feedback. Thats why they created The Leadership Practices Inventory (LPI): to enable your leaders to be the best they can be and continually improve their leadership skills. Used by more than 3 million people worldwide, this 360degree assessment tool is part of the prework that participants complete before The Leadership Challenge Workshopor it can be used as part of an existing leadership development program. It approaches leadership as a measurable, learnable, and teachable set of behaviors, and helps individuals and organizations like yours measure leadership competencies, while guiding you through the process of applying The Five Practices of Exemplary Leadership model to reallife organizational challenges.putting it into practice| page 2LeadersIf youre anything like the thousands of individuals and organizations that have experienced the program, you too will have a leadership story to tell. Seldom do the stories sound like textbook management case studies, but rather they are often tales of personal transformation and bold action. Weve highlighted some leadership stories in this brochure that we know youll find inspiring.putting it into practice| page 31M O D E LT H E WAY 1. Clarify values by fi nding your voice andaffi rming shared ideals.2. Set the example by aligning actions withshared values.2I NSP IREA SHARED VISION 3. Envision the future by imagining excitingand ennobling possibilities.4. Enlist others in a common vision byappealing to shared aspirations.The Five Practices of Exemplary Leadershipthe FiVe practices| page 44ENABLEOTHERS TO ACT 7. Foster collaboration by building trust andfacilitating relationships.8. Strengthen others by increasingselfdetermination and developing competence.5ENCOURAGETHE HEART 9. Recognize contributions by showingappreciation for individual excellence.10. Celebrate the values and victories bycreating a spirit of community.3CHALLENGETHE PROCESS5. Search for opportunities by seizing theinitiative and by looking outward for innovative ways to improve.6. Experiment and take risks by constantlygenerating small wins and learning from experience.the FiVe practices| page 5Model the WayLeaders like Sahira tend to focus on valuesand she has got one of the strongest work ethics Ive ever seenWhen Sahira Abdool was promoted to Director and Chief Clerk of the Houston Municipal Courts Administration Department, she faced major challenges. The organization was mired in topdown management and staff moral was at an all time low. A productiononly environment yielded only negligible results. Sahira took on the assignment with a focus on optimizing the organization through values, vision, and shared aspirations. She set the example from the top and the results have been very impressive in a short period of time.saHiRa aBDOOl DIRECTOR AND CHIEF CLERK, HOUSTON MUNICIPAL COURT, HOUSTON, TEXAS1ModeL the WaY| page 6Inspire a Shared VisionWhat we want to do most at Opportunity Impact is really open the doors for children to design and believe in and create their own futureEmily LoSavio left a career in the insurance industry to pursue her personal vision of service to underprivileged children. Based on her own upbringing, she was committed to this kind of public service. She was able to share her vision for these children with others and secure funding for Opportunity Impact, an afterschool program for youngsters who reside in public housing. Through academic support, coaching, and enrichment activities, Emily and her colleagues encourage the children to achieve a vision of their own longterm success.emilY lOsaviOFOUNDER AND EXECUTIVE DIRECTOR, OPPORTUNITY IMPACT, SAN FRANCISCO, CALIFORNIA2inspire a shared Vision| page 7Challenge the ProcessI had a vision for where I wanted the stores to go, and I wanted technology to start playing a very large role in thatGenesco, Inc., a retail organization, sought a new Chief Information O cer for their shared services Information Technology (IT) function. The challenge was to leverage economies of scale while providing specifi c, tailored technological solutions to unique and independent business segments. Jeff was able to align the business and IT, change the functional silo way of operating, and get the various departments working together toward a common purpose. As a result, the team was able to accomplish more than they had previously thought possible.JeFF ORtONCIO AND CHIEF LOGISTICS OFFICER, GENESCO, INC. NASHVILLE, TENNESSEE3chaLLenge the process| page 8Enable Others to ActIf you dont know, you cant do betterHe grew up in the ghetto of Los Angeles. Intrigued by a guy in a suit who was making money legally, he became an entrepreneur at an early age. He realized the important of understanding the world of fi nance in order to succeed and he later founded Operation Hope as a beginning of his lifelong eff ort to give back to his community. The organization off ers internet access, loans, and fi nancial literacy training to enable citizens to develop businesses and function economically in the world. JOHN HOPe BRYaNtFOUNDER AND CEO, OPERATION HOPE, LOS ANGELES, CALIFORNIA4enaBLe others to act| page 9Encourage the HeartAt the store level, we celebrate on a daily basisTom Johnson has worked in retail for many years. He chose to modify his leadership style after attending a Leadership Challenge Workshop many years ago. The environment that Tom and his leadership teammates have created at Aropostale is very much a spirit of community. The involvement of all team members is supported by information, communication, and systems that are clearly tied to the focus on organizational success and extraordinary business results.tOm JOHNsONCO-CEO, AROPOSTALE, NEW YORK, NEW YORK5encourage the heart| page 10The Leadership Challenge ExperienceMorE tHAn A trAInInG EvEnt, A LIFE CHAnGInG EXPErIEnCELeadership is a lifelong journey, and a lifechanging one as well. The Leadership Challenge is a unique, intensive program that has served as a catalyst for profound leadership transformations for individuals within organizations of all sizes and industries. Its about cultivating relationships with those who aspire to lead, and those who choose to follow. Whether the relationship is onetoone, or oneto many, leadership is a relationship.tHE tooLs AnD rEsourCEs oF tHE LEADErsHIP CHALLEnGETo help nurture those relationships, we provide a range of tools and resources. The Leadership Challenge Workshop is a highly interactive, multimediadesigned learning experience that features modular, customizable program options. It consists of books, a 360degree assessment, minilectures, video case studies, problemsolving tasks and discussion topics, experiential learning activities, and selfdevelopment tools. Our Leadership Practices Inventory (LPI) Online offers you a more automated, less laborintensive way to administer the LPI. We even have trainthetrainer events and experienced facilitators ready to help you deliver the best leadership workshop experience possible. LEADErs ArE tHE FuturELeaders do come from all walks of life. What Kouzes and Posner discovered, and rediscovered through their extensive research is that people can make extraordinary things happen by liberating the leader within. What will your leaders do for your organization today, and tomorrow? Will they Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart? Youll never know if you dont get started on your leadership journey today.the experience| page 11Jim Kouzes and Barry Posnerthe authors of the leadership challenge modelare exemplary leaders in their own right. They make people feel strong, capable, informed,and connected through their teaching, writings, research, and workshops. In addition to the bestselling The Leadership Challenge, they have coauthored several other books on leadership, including The Truth About Leadership: The NoFads, HeartoftheMatter Facts You Need to Know, A Leaders Legacy, Credibility: How Leaders Gain It and Lose It, Why People Demand It, Encouraging The Heart, and many others.The experience| page 12Leadership is not the private reserve of a lucky few. It is an observable and learnable set of skills and abilities that are applicable at all levels.James m. Kouzes and Barry z. PosnertHe aUtHORs OF THE LEADERSHIP CHALLENGEwww. l eadersh i p chal l enge .comPfeiffer 989 Market Street, 5th Floor San Francisco, CA 94103Pfeiffer and The Leadership Challenge are trademarks of John Wiley & Sons. Inc.Binder1.pdfPBR_cover_ME2.pdfBinder1.pdfPBR_cover_ME2.pdf