The Fear Factor:Engaging Teams in Change ManagementKieran Coughlan

Implementation Consultant

Fear is a Response to the Unknown

• 39% of organisational change projects fail through employee resistance*

* McKinsey, New York; 2013

39%

Overcoming Fear of Change

• Talk to those involved in their language

• Tell stories of positive change

• Identify where change brings improvement

Speak the Language People Understand

• Identify the issues• Communicate the change in terms of the felt impact

• Talk about their context• Discard corporate or technical language

• Collaborate and take feedback• Give those most affected a voice in the process

Communicate about the Benefits of Change

Tell customer storiesShare stories of improved service and customer satisfaction

Celebrate improvementEncourage internal storytelling about efficiency gains and better workflows

Invite collaborationValue feedback and encourage teams to contribute to ongoing change

Highlight the Positives

• Less repetitive, manual tasks• Good process management and automation can eliminate

or reduce ‘swivel-chair’ work

• Greater work satisfaction• Less repetitive functions allow business teams to grow into

more engaging activities

• Opportunities for innovation• Increased efficiency and a culture of continuous

improvement create space for better processes

Nintex Promapp™ Demo

Reducing the Fear Factor

• Engage the line of business in their language

• Celebrate successes

• Highlight the benefits at all levels