Embed Size (px)
Citation preview
T h e D e l u x e l i f e
Guitar Aficionado is the only media brand to celebrate the luxury lifestyle using a timeless icon, the guitar, as the common passion point.
Partnering with Guitar Aficionado will align your brand with the aesthetic of a functioning work of art while attracting attention from a unique and valuable audience of collectors who appreciate great products.
David Duchovny: Actor and guitar aficionado
T h e g u i T A r A f i c i o n A D o A u D i e n c e
To be a guitar aficionado is to be part of an exclusive club that appreciates beauty, craftsmanship and performance. They share a love of fine guitars– not only as musical instruments– but also as works of art.
Join the club and reach this loyal audience who are attracted to the very best in musical instruments, automobiles, fine wine & spirits, fashion, technology, and travel.
John Stamos: Actor and guitar aficionado
T h e g u i T A r A f i c i o n A D o A D v A n T A g e
Guitar Aficionado commands the attention of a singular and valuable niche of passionate collectors. When you partner with Guitar Aficionado your brand will be in front of individuals at the intersection of taste, motivation and means to indulge.
An appreciation for beauty, craftsmanship
and performance.
A collector’s mindset and the “desire to
acquire.”
The financial means to indulge their passion for
collecting.
M e e T S o M e
g u i TA r
A f i c i o n A D o S
W h o
A P P r e c i AT e
T h e D e l u x e
l i f eeddie van halen: Musician Jonathan Kellerman: Author Jake Peavy: Major league Baseball Player
graham elliot: celebrity chef Paul Allen: Philanthropist Marc Maron: comedian
e n g A g e M e n T
Highly engaged and influential, Guitar Aficionado is an audience favorite:• 82% of readers rank Guitar Aficionado as “very good’ or “one of their favorites”• 93% have taken an action as a result of reading Guitar Aficionado• 69% connected with an advertiser’s digital content• 48% have made a purchase
Source: MRI Reader Study March 2016laurent Picciotto: luxury watch boutique owner and guitar aficionado
T h e P e r f e c T P A r T n e r
Here are some of the discerning brands that have chosen to partner with Guitar Aficionado.
3 6 0 D e g r e e e n g A g e M e n T
Guitar Aficionado is everywhere the audience is:• Weekly e-Newsletter• New Website• Re-designed Magazine• Mobile• Video• Enhanced Social Media• New Events
r e A c h
Each month, through digital, mobile,
social, and the magazine, we reach more
than 300,000 difficult-to-access affluent
men. Guitar Aficionado is a trusted
resource for our avid audience filled with
content that our readers come back to
time and time again.
32 GUITAR AFICIONADO
*Effects PROFILES
Collector’s SoulJOHN BONGIOVANNI HAS worked for ad agency Deutsch NY for more than 10 years. He is currently executive vice president, director of Creative Operations, in charge of overseeing a staff of 25 artists, which includes the agency production studio, retouching and editorial departments. He manages all department finances as well as the production of final creative work across all channels at Deutsch. A professional musician for more than 30 years, Bongiovanni has performed and recorded with Joe Lynn Turner of Rainbow and Deep Purple, Ted Mills of Blue Magic and American Idol 2005 semi-finalist Sarah Mather, among others.
When did you start playing guitar?As a child I spent summers in Palermo, Sicily, where my family
is from. At around age five, I became mesmerized by my grandfather playing guitar and mandolin at dinners that lasted well into the night. Everyone singing and dancing on the veranda... It’s a picture so vivid, it still influences me to this day. It’s what music is supposed to be—moving. In those early days, I craved to play the guitar, but I was too small then and, though I tried, it didn’t happen. When it finally did for me, at age 10, the guitar and I became inseparable.
How does the guitar fit into your daily routine?I practice daily: scales, reading, theory, technique, songwriting.
After a long day, it definitely winds me down. I’m obsessed. I’ve gotten great inspiration studying with masters like Harry Leahey and Vic Juris. The takeaway crosses over into every aspect of my life.
What song or piece of music are you currently learning to play?Other than jazz standards, I’m working on “Train to Düsseldorf”
by Tommy Emmanuel. Physically, it’s very demanding. The first time I
saw Emmanuel, he was an opener at the old Bottom Line in New York City—easily 15 years ago. I was sitting front row with no idea what was about to transpire. It was truly life changing. He might be the greatest player I have ever encountered.
What do you look for in a guitar?Sound is always the motivator; it’s an aural experience. If it
doesn’t sound good, it’s not good. The feel is important too: the wood has to have strong resonance, and the neck has to be comfortable. I also like all my guitars to be completely original. I want balanced pickups on electrics and no solder joints touched. I’m weird like that. Same with amps—completely original. Right now, I’m hyped on my Bludotone amps. Brandon [Montgomery, Bludotone’s founder] is the man.
What are some of the guitars in your collection?I have a 1963 Fender Stratocaster, a 1960 Fender Esquire, a 1961
Fender Telecaster, a 1959 Gibson ES-345, a 1962 Gibson ES-175, a 1968 Gibson Les Paul Deluxe, a 2003 Gibson ’59 Les Paul Historic Brazilian and a Baker Crucible. My amps include a Dumble Overdrive Special, a 1968 Marshall, a 1966 Fender Vibrolux and a Bludotone Ojai.
Which of your guitars is your favorite, and why?It’s hard to choose just one. My choice for “desert island guitar”
would have to be my 1963 Strat. Fender just seemed to have gotten it right that year. Everyone lusts over ’54s, and I’ve played some great ones, but there’s just something about that year. I’ve never played a bad one.
What is your dream purchase, and why?I made it a long time ago: it’s the Dumble Overdrive Special. I
played a lot of the great ones, and this one is ridiculous. The way notes bloom from this amp is spectacular. “Mr. Dumble” equals “genius” in my book.
Bongiovanni with (on sofa, from left) his 1963 Fender Stratocaster, 1961 Fender Telecaster, and Tom Murphy–aged 2003 Gibson Les Paul Historic; (on floor, from left) 1968 Les Paul Custom, 1960 Fender Esquire, 1959 Gibson ES-345, 1962 Gibson ES-175, Taylor 814, 1972 Fender Stratocaster and 2002 Fender Eric Johnson Stratocaster; amps: 1968 Fender Vibrolux and Dumble Overdrive Special. PH
OTO
ART
S PR
OD
UC
TIO
NS
John BongiovanniAdvertising creative Director, songwriter, guitar aficionado
in the news
GA PRESS
G A O N T H E L AT E L AT E S H O W W I T H J A M E S C O R D E N O N J U N E 7 , 2 0 1 6 J U N E 6 , 2 0 1 6The lATe lATe ShoW WiTh JAMeS corDen on June 7, 2016 June 6, 2016
July / August 2016 edition of guitar Aficionado with Marc Maron on the cover
Challenge: Sotheby’s came to Guitar Aficionado for help promoting a rock and roll memorabilia auction. The goal was to build awareness and create demand for the auction among wealthy collectors.
Solution: The auction house invested almost their entire budget with Guitar Aficionado. In response Guitar Aficionado created and launched a media plan that included e-newsletter sponsorships, a full page in the magazine, dedicated email blasts to our opt-in subscribers and banner ads on guitaraficionado.com.
Results: The event greatly exceeded pre-auction estimates. Sotheby’s credited Guitar Aficionado with helping to reach passionate collectors with the interest and means to purchase music history artifacts. Bob Dylan’s original handwritten manuscript of “Like a Rolling Stone” sold for over $2 million dollars making it the most expensive rock music manuscript ever sold at auction.
case study
Challenge: GEICO’s ® motorcycle insurance division goals were twofold: First, they wanted to build brand awareness among affluent, sophisticated men. Secondly they wanted to drive demand to their agents and websites to generate motorcycle insurance quotes and policies.
Solution: Guitar Aficionado developed a high frequency magazine advertising schedule in combination with a custom 12-page guide inserted in GA’s motoring issue. This guide contained custom content on motorcycle safety, travel, and tips for getting good motorcycle insurance. In addition to the magazine distribution, the insert was distributed to attendees of motorcycle and music events throughout the country.
Results: GEICO® was extremely pleased with this custom program. It helped solidify their reputation as motorcycle insurance experts in tune with the style of the motorcycle riding community while driving an increase in quotes and policies. The success of this 2015 promotion led a commitment to an even larger special project with Guitar Aficionado for 2016.
case study
demographics
Average Age 49Average Household Income $383,600Average Net Worth $2,274,000
Average number of guitars owned: 12 Estimated value of average collection: $23,776 Total Readers who perform: 50.1% Perform in a band: 36.2% Perform solo: 25.2% Have a home recording studio: 44.7%
Actions taken as a result of reading Guitar Aficionado:Visited advertiser website: 63%Looked for more information on advertisers products: 54%
Source: MRI Reader Study March 2016Source: Monroe Mendelsohn Reader Study
Advertising Unit Rates
Leaderboard 728 x 90 $30 cPM
tower 300 x 600 $30 cPM
mpu 300 x 250 $30 cPM
interstitial 640x480 $30 cPM
clickable page skins (2) 500 x 1200 $35 cPM
e-newsletter sponsorship
300 x 250 or 728x90
$1,200 flat rate
dedicated email (hTMl or 590 x 590) $1,200 flat rate
advertising rates
1X 3X 6X
page 4cB $12,000 $11,640 $11,300
1/2 page* $8,400 $8,150 $7,900
cover 2 /page 1 $30,000 $29,100 $28,300
cover 3 $14,400 $13,970 ---
cover 4 $15,600 $15,130 ---
D i g i T A l M A g A z i n e [ g r o S S r A T e S ]
* h o r i z o n TA l o n ly
2018 magazine caLendar and cLosing dates
On Sale Space Materials Due
JAn/Feb 2018 12/12/17 10/31/17 11/7/17
MARCH/ApRil 2/3/18 1/2/18 1/9/18
MAY/June 4/10/18 2/19/18 3/6/18
JulY/AugusT 6/5/18 4/24/18 5/1/18
sepTeMbeR/OCTObeR 7/31/18 6/19/18 6/26/18
nOVeMbeR/DeCeMbeR 9/25/18 8/14/18 8/21/18
JAn/Feb 2019 12/11/18 10/31/18 11/6/18
ad specificationsM A g A z i n eFUll-PAge Unit 9” x 10 7/8” (trim)
9 1/4” x 11 1/8” (bleed)
Live Area: 8 1/2 x 10 3/8
SPReAD Unit 18” x 10 7/8” (trim)
18 1/4” x 11 1/8” (bleed) Live Area: 17 1/2 x 10 3/8
hAlF-PAge hORizOntAl 8” x 5”
thiRD-PAge veRticAl
2 5/8” x 10 3/8”
D i g i T A lleADeRBOARD: 728 x 90
MeDiUM RectAngle: 300 x 250
MegABOX: 300 x 600
Max file size: 150KB
* Rich media units available. Call for specifications.
c o n T A c T [ f o r P r o D u c T i o n q u e S T i o n S ]
FtP
HOST: ftp.nbmedia.com USER: eguitaraficionado
PASSWORD: eguitaraficionadoFiles Accepted: Hi-Res PDF x1a (no EPS)
Compress/Stuff all files. Contact Nicole Schilling
([email protected]) when files are uploaded.
ADDReSS
Send ad materials to: newBay Media
Please reference magazine/issue ATTN: PRODUCTION
28 East 28th St, 12th Floor NY, NY 10016
nicole Schilling Production Manager
(646) [email protected]
D e l i v e r y
GuitarAficionado.com
28 East 28th St, 12th Floor | New York, NY 10016
tel 212.378.0400 | fax 646.723.5490
contact
Bob Ziltz Music Group Publisher
Anne Triece Publisher
