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A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

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Page 1: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

A N E W B A Y M E D I A P U B L I C A T I O N

GU

IT

AR

PL

AY

ER

.C

OM

®

!"#$%&$'#( )* #$+,$-.(/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS

JANUARY 2014 $6.50 !"#$%

R I VA L SO N S LTO M AT I TO LO U R E E D R E M E M B E OZ N OY ’ S T W I ST E D B LU ES !

STEVE CROPPER’S GREATEST

LICKS DECODED

& RANDALL

AND THE “MAGIC” BOOGIE

FOREVER

Page 2: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

A N E W B A Y M E D I A P U B L I C A T I O N

GU

IT

AR

PL

AY

ER

.C

OM

®

!"#$%&$'#( )* #$+,$-.(/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS

JANUARY 2014 $6.50 !"#$%

R I VA L SO N S LTO M AT I TO LO U R E E D R E M E M B E OZ N OY ’ S T W I ST E D B LU ES !

STEVE CROPPER’S GREATEST

LICKS DECODED

& RANDALL

AND THE “MAGIC” BOOGIE

FOREVER

OVER 5.8 MILLIONDEDICATED BUYERSGUITAR WORLD IS THE WORLD’S

BEST-SELLING GUITAR MAGAZINE. PROFESSIONALS AND BEGINNERS ALIKE

TURN TO GUITAR WORLD FOR TOP-FLIGHT

COVERAGE OF THEIR FAVORITE ARTISTS, FROM

ROCK TITANS LIKE LED ZEPPELIN’S JIMMY

PAGE AND METALLICA’S KIRK HAMMETT TO

CONTEMPORARY STARS LIKE THE FOO FIGHTERS’

DAVE GROHL AND TOOL’S ADAM JONES. EVERY

ISSUE OF GUITAR WORLD MAGAZINE OFFERS

BROAD-RANGING INTERVIEWS THAT COVER

TECHNIQUE, INSTRUMENTS AND LIFESTYLES

AS WELL AS GUITAR WORLD’S FAMOUSLY

THOROUGH LESSONS AND TRANSCRIPTIONS.

2016 INTRODUCTION

Page 3: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

96% OF SUBSCRIBERS PLAN TO BUY GEAR IN THE NEAR FUTURE71% TRUST GUITAR WORLD

MOST

90% BELIEVE

ADS AREINTERESTING &COMPELLING

WELL-EDUCATED & AFFLUENT72% OF SUBSCRIBERS HAVE

A BACHELOR’S DEGREE OR HIGHERAVERAGE HOUSEHOLD INCOME: $83,656

LOYAL & ENGAGED87% TOOK ACTION AS A RESULT OF READING GUITAR WORLD65% WERE STIMULATED TO MAKE UNPLANNED PURCHASES AFTER READING

71% TRUST GUITAR WORLD TEN TIMES MORE THAN THE NEAREST COMPETITOR

84% FREQUENTLY VISIT GUITARWORLD.COM

4.1 HOURS ON AVERAGE, SPENT READING EACH ISSUE

AVERAGE GUITARS OWNED: 5

50% ADVISE OTHERS ON GEAR AND GUITAR PUCHASES

85% CALL GUITAR WORLD THEIR “FAVORITE MAGAZINE FOR GUITAR INFO”

PLAN TO PURCHASE66% PLAN TO BUY A GUITAR

96% PLAN TO PURCHASE GEAR

IN THE NEAR FUTURE

$1,050 AVERAGE PRICE READERS

PLAN TO SPEND ON GUITAR

2016 MAGAZINE AUDIENCE

1,548,000DEDICATEDPRINT & DIGITALREADERS

Page 4: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 WEB & MOBILE AUDIENCE

ADVERTISING ON GUITARWORLD.COM IS A PROVEN WAY TO MARKET YOUR PRODUCTS AND DRIVE VISITORS TO YOUR SITE. WITH CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.

VIDEO ADVERTISING: GUARANTEED EXPOSURE IN ONE OF OUR MOST HIGHLY-TRAFFICKED SECTIONS. ENGAGE MUSICIANS WORLDWIDE WITH CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.

MEDIA OPPORTUNITIES

eNEWSLETTER: DAILY SHREDTHE DAILY SHRED ENEWSLETTER GOES

DIRECT TO OVER 122K OPT-IN SUB-

SCRIBERS, WITH SUPERIOR REACH AND

OPEN RATES, DAILY SHRED IS AN EX-

CEPTIONAL VALUE TO CONNECT WITH

ENGAGED PLAYERS WORLDWIDE.

INTERSTITIAL/PRESTITIALCONTENT SPONSORFOOTERCOVER WRAP

INTERACTIVE SLIDERFLOATING ADPAGE TAKEOVERPUSHDOWN UNIT WITH VIDEO

VIDEOCLICKABLE WALLPAPEREXPANDINGCUSTOM AD UNITS

1.8 MILLIONUNIQUE MONTHLY VISITORS7,408,416 PAGE VIEWS

291,000 1,605,000

115,000NEWSLETTER SUBSCRIBERS

FOLLOWERS

LIKES

Page 5: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 SOCIAL AUDIENCE

1,604,938 291,000

291,000 89,919

Page 6: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 VIDEO ADVERTISING

VIDEO CAN BE UTILIZED WITHIN AD UNITS TO HIGHLIGHT PROGRAM-MING AND PROVIDE READERS WITH PROMO REELS OR EXAMPLES OF PRO-GRAMMING

OUR VIDEO PRE-ROLLS OFFER UP TO 30 SECOND PROMOTIONAL VIDEOS THAT CAN PLAY BEFORE RELATED ED-ITORIAL VIDEO CONTENT. USERS CAN CLICK THE PRE-ROLL AND LAND ON THE ADVERTISERS PRODUCT PAGE.

143 MILLION

VIEWS

Page 7: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 EDITORIAL CONTENT

OUR READERS SPEND MORE THAN

3 HOURSREADING EACH ISSUE

Page 8: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 CUSTOM PRODUCT LAUNCH

WHEN DUNLOP WAS READY TO ROLL OUT THEIR NEW LINE OF SLIDES, THEY MADE THEIR PRESENCE KNOWN WITH AN ONLINE BLITZ THAT GOT RESULTS. AND IBANEZ DREW FOCUS TO THEIR LINE OF

SEVEN-STRING GUITARS WITH A SIMILAR FLIGHT OF CONCENTRATED EXPOSURE. IN JUST THREE DAYS THEIR PRODUCTS WERE

SEEN NEARLY 300,000 TIMES BY AN AUDIENCE EAGER TO KNOW MORE. ARE YOU LAUNCHING A NEW PRODUCT, SERVICE, OR

PROMOTION? LET US PUT A ROLL OUT PACKAGE TOGETHER FOR YOU.

SITE SKINS AND BANNERS

TAKE OVER OUR SITE FOR A DAY, A

WEEK OR, LONGER! FRAME THE

SITE WITH A SKIN, RUN BANNERS IN

EVERY SLOT: 728X90, 300X250 AND

160X600. NO ONE CAN POSSIBLY IG-

NORE YOUR MESSAGE!

CUSTOM EDITORIAL

ENLIST OUR EDITORIAL TEAM TO CRE-

ATE CONTENT THAT FEATURES YOUR

PRODUCT’S STRENGTHS. FOR IBANEZ

WE WROTE AN ARTICLE FOCUSING

ON THE GREATEST SEVEN-STRING

GUITAR SONGS, AND FOR DUNLOP,

WE SHARED OUR EDITORS’ FAVORITE

SLIDE GUITAR SONGS.

INTERACTIVE CONTENT

WANT TO REALLY DRAW A CROWD?

CONSIDER SPONSORING A POLL, CON-

TEST, OR GAME. INVITE OUR READERS

TO INTERACT AND YOU’LL BE REWARD-

ED WITH RESPONSES...AND SALES!

Page 9: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 N E W S S T A N D I N T E G R A T I O N

ALL 966,289 USERS WHO HAVE

THE GUITAR WORLD MAGAZINE

APP ON THEIR IPHONE, IPAD, OR

IPOD TOUCH WILL RECEIVE A

‘PUSH NOTIFICATION ALERTING

THEM TO THE FREE PUBLICATION

ON OUR NEWSSTAND, READY TO

DOWNLOAD.

ONCE THE SUBSCRIBER OPENS THE NOTIFICATION, THEY WILL SEE ALL THE GUITAR WORLD CURRENT AND BACK ISSUES. ALONGSIDE THE MAGAZINE OFFERINGS WILL BE THE FREE PUBLICATION, AVAIL-ABLE FOR DOWNLOAD. ONCE SELECTED, THE PUBLICATION DOWNLOADS IMMEDIATELY AND WITHIN MINUTES THE SUBSCRIB-ER IS READING.

ONCE DOWNLOADED, THE PUBLI-

CATION WILL SIT BESIDE GUITAR

WORLD MAGAZINE ON THE DE-

VICE’S NEWSSTAND, READY TO BE

REREAD AS MANY TIMES, WITHIN

THE AVAILABLE TIMEFRAME, THE

READER WOULD LIKE.

GUITAR WORLD CAN OFFER YOU INSTANT ACCESS TO

OVER 1 MILLION USERSDIRECTLY TO THEIR HANDHELD DEVICE

Page 10: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 SPECIALTY ADVERTISING

THE FRACTIONAL AD: 1/6, 1/4, 1/3 AND 1/2 PAGE ADS GET YOUR MESSAGE ACROSS AT A FRACTION OF THE COST!

MARKETPLACE: PERFECT FOR BOUTIQUE COMPANIES AND STARTUPS, OUR MARKETPLACE SUITS COMPANIES WITH SMALLER BUDGES. YOU’LL ENJOY A GREAT VALUE AND GET YOUR MESSAGE ACROSS TO AVID GUITAR BUYERS.

PRODUCT PROFILE: CLEAN, STRAIGHTFORWARD MARKETING. YOU PROVIDE AD TEXT AND A PRODUCT PHOTO, AND WE DO THE REST.

PRODUCT PROFILE MARKETPLACEFRACTIONAL ADVERTISING

SPECIALTY ADVERTISING PROVIDES COST-EFFECTIVE SOLUTIONS

TO REACH YOUR TARGET AUDIENCE

Page 11: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 EVENTS

BASS PLAYER LIVE EVERY FALL IN LOS ANGELES, BASS PLAYER MAGAZINE STAGES THEIR LEGENDARY BASS PLAYER LIVE! EVENT. BASS PLAYER LIVE! IS A 2-DAY GATHERING OF THE WORLD’S GREATEST BASS PLAYERS, BASS MANU-FACTURERS, FANS AND STUDENTS.

REVOLVER GOLDEN GODS

THE SIXTH ANNUAL REVOLVER GOLDEN GODS AWARDS SHOW TOOK PLACE THURSDAY, APRIL 23, AT CLUB NOKIA IN DOWNTOWN LOS ANGELES. GUN’S AND ROSES PERFORMED LIVE AND RECEIVED THE “RONNIE JAMES DIO LIFETIME ACHIEVEMENT” AWARD, JOAN JETT RECEIVED THE “GOLDEN GOD AWARD.”

ROCKSTAR MAYHEM FESTIVAL

THE ROCKSTAR ENERGY MAYHEM FESTIVAL IS THE LARGEST HARD ROCK AND HEAVY METAL TOUR OF THE YEAR, REACHING 30 CITIES AND OVER 350,000 MUSIC FANS.

NEWBAY MUSIC GROUP CUSTOM EVENTS

TEAM UP WITH NEWBAY MUSIC GROUP TO CREATE AN EVENT THAT PROMOTES YOUR BRAND OR PRODUCTS AND GETS THE ATTENTION YOU DESERVE.

ROCK ON THE RANGE

ROCK ON THE RANGE IS AN ANNUAL ROCK FESTIVAL FEATURING MOSTLY MAINSTREAM ROCK BANDS THAT DRAWS MORE THAN 40,000 FANS PER DAY.

Page 12: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 EDITORIAL CALENDAR

MARCH APRIL

MAY JUNE JULY

AUGUST SEPTEMBER OCTOBER

NOVEMBER

JANUARY

AD CLOSE 12/31 MATERIALS 1/2ON SALE 2/3

AD CLOSE 1/28 MATERIALS 1/30ON SALE 3/3

AD CLOSE 2/25 MATERIALS 2/27ON SALE 3/31

AD CLOSE 3/25 MATERIALS 3/27ON SALE 4/28

AD CLOSE 4/22 MATERIALS 4/24ON SALE 5/26

AD CLOSE 5/20 MATERIALS 5/22ON SALE 6/23

AD CLOSE 6/17 MATERIALS 6/19ON SALE 7/21

AD CLOSE 7/15 MATERIALS 7/17ON SALE 8/18

AD CLOSE 8/12 MATERIALS 8/14 ON SALE 9/15

AD CLOSE 11/4 MATERIALS 11/6 ON SALE 12/8

NOVEMBER DECEMBER HOLIDAY

AD CLOSE 8/6 MATERIALS 8/8 ON SALE 9/13

AD CLOSE 9/7 MATERIALS 9/9 ON SALE 10/11

AD CLOSE 10/5 MATERIALS 10/7 ON SALE 11/8

DISTRIBUTEDAT SOUTH BY SOUTHWEST

OCTOBER

AD CLOSE 7/11 MATERIALS 7/13ON SALE 8/16

SEPTEMBER

AD CLOSE 6/13 MATERIALS 6/15ON SALE 7/19

AUGUST

AD CLOSE 5/18 MATERIALS 5/20ON SALE 6/21

JULY

AD CLOSE 4/11 MATERIALS 4/13ON SALE 5/24

JUNE

AD CLOSE 3/23 MATERIALS 3/25ON SALE 4/26

MAY

AD CLOSE 2/24 MATERIALS 2/26ON SALE 3/29

APRIL

AD CLOSE 1/27 MATERIALS 1/29ON SALE 3/1

DISTRIBUTEDAT SOUTH BY SOUTHWEST

MARCH

AD CLOSE 12/30 MATERIALS 1/1ON SALE 2/2

FEBRUARY

AD CLOSE 12/2 MATERIALS 12/4ON SALE 1/5

DISTRIBUTEDAT WINTER NAMM

DISTRIBUTEDAT MUSIKMESSE

DISTRIBUTEDAT SUMMER NAMM

Page 13: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 ADVERTISING RATES

2014 Gross Rates 1X 3X 6X 13X 18X 26X 30X 36X 48X 60X 72X*

Full Page 4 Color $12,060 $11,450 $10,855 $10,250 $9,645 $9,045 $8,445 $7,840 $7,235 $6,630 $6,030

2/3 $10,125 $9,615 $9,115 $8,605 $8,110 $7,600 $7,090 $6,590 $6,080 $5,570 $5,070

1/2 $8,925 $8,475 $8,030 $7,585 $7,140 $6,690 $6,240 $5,805 $5,355 $4,905 $4,465

1/3 $7,235 $6,875 $6,510 $6,150 $5,785 $5425 $5,065 $4,705 $4,345 $3,975 $3,620

1/4 $6,030 $5,730 $5,425 $5,125 $4,820 $4,520 $4,225 $3,920 $3,620 $3,320 $3,015

1/6 $3,015 $2,865 $2,715 $2,565 2,405 $2,265 $2,110 $1,965 $1,815 $1,650 $1,510

SCHEDULETITLE ISSUE DATE ON-SALE SPACE ART DUE

Guitar World January 12/8 11/4 11/6

Guitar World February 1/5 12/2 12/4

Guitar World March 2/2 12/30 1/1

Guitar World April 3/1 1/27 1/29

Guitar World May 3/29 2/24 2/26

Guitar World June 4/26 3/23 3/25

Guitar World July 5/24 4/11 4/13

Guitar World August 6/21 5/18 5/20

Guitar World September 7/19 6/13 6/15

Guitar World October 8/16 7/11 7/13

Guitar World November 9/13 8/6 8/8

Guitar World December 10/11 9/7 9/9

Guitar World Holiday 11/8 10/5 10/7

2014 Cover Rates 13X

4th $14,110

3rd $12,480

2nd $13,025

2014 Marketplace Display Ads:

1X 3X 6X 13X

1/6 $1,600 $1,295 $1,130 $1,105

1/12 $870 $795 $745 $385

1 inch $465 $425 $385 $360

2014 Text Rates — $5.00 per word. $50.00 minimum. No frequency discounts on classified ads.

BUNDLE RATE10% DISCOUNT APPLIES TO 13X ISSUE

COMMITMENTS IN GUITAR WORLD.

SHORT RATEAD FREQUENCY COMMITMENTS NOT MET IN

CONTRACT PERIOD WILL BE SHORT RATED

COMBINATION RATESADS MAY BE COMBINED IN OTHER NEWBAY

MUSIC NETWORK PUBLICATIONS FOR

MAXIMUM FREQUENCY. OWNED DIVISIONS

OF THE SAME COMPANY MAY COMBINE ADS

FOR MAXIMUM FREQUENCY.

INCLUDES GUITAR WORLD AND GUITAR

BUYERS GUIDE. *MAXIMUM DISCOUNT

AVAILABLE INCLUDING COMBINATION RATE

STRUCTURE. SAME RATES APPLY TO GUITAR

WORLD BUYERS GUIDES (SUMMER AND

HOLIDAY '14)

Page 14: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

2016 ADVERTISING SPECIFICATIONS

SPREAD AD

Live/Safety 16.25 W x 10.375 H

Trim 16.75 x 10.875

Bleed 17 x 11.125

FULL PAGELive

7.875 x 10.375Trim

8.375 x 10.875Bleed

8.625 x 11.125

2/3 Page Vertical

4.625 x 10.25

Half Page Vertical

4.625 x 7.375

Half Page Horizontal7.25 x 4.875

1/3 Page Vertical

2.25 x 10.25

1/3 Page Square

4.625 x 4.875

1/4 Page3.375 x 4.875

1/6 Page2.25 x 4.875

ADVERTISER SPECS

If you have any materials related questions, please call

Nicole Schilling(646) 723-5418

[email protected]

PLEASE COMPRESS/ STUFF ALL FILES!

Files Accepted: Hi-Res pdf or tiff (no eps please)

email [email protected] FILES ARE UPLOADED

Please send ad materials to:NewBay Media

please reference magazine/issueATTN: PRODUCTION

149 5th Ave, 9th FloorNYC, NY 10010

FTP HOST: ftp.nbmedia.com ● USERNAME: guitarworld PASSWORD: guitar

149 Fifth Avenue, 9th Floor | New York, NY 10010 | (212) 768-2966 tel | (212) 944-9279 fax | www.futureus.com

EFFECTIVE WITH THE JULY 2011 ISSUE Materials Due April 29th

28 E. 28th St, 12 FloorNYC, NY 10016

Page 15: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

A N E W B A Y M E D I A P U B L I C A T I O N

GU

IT

AR

PL

AY

ER

.C

OM

®

!"#$%&$'#( )* #$+,$-.(/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS

JANUARY 2014 $6.50 !"#$%

R I VA L SO N S LTO M AT I TO LO U R E E D R E M E M B E OZ N OY ’ S T W I ST E D B LU ES !

STEVE CROPPER’S GREATEST

LICKS DECODED

& RANDALL

AND THE “MAGIC” BOOGIE

FOREVER

AD UNITSPIXEL SIZE

(W X H)

MAX. SIZE (KB)

EXPAND FILE FORMATS NOTES FOR FLASH CREATIVE ADDITIONAL NOTES

OPA Pushdown Leaderboard 970 X 66 150K 970X418

Custom Flash or 3rd Party Rich Media.

Flash requires customization. Please contact for details.

A Pushdown ad appears on screen as a narrow strip (970 wide by 66 tall), expands for 7 seconds to 970 wide by 418 tall and automatically closes for a 1/24x frequency.

Leaderboard 728 X 90 150K Down, Out /970X418

Image, Flash, 3rd Party RM

Please use a clickTag instead of hard-coding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.

Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads.

Tower 300 X 600 150K Left / 600X600

Image, Flash, 3rd Party RM

Please use a clickTag instead of hard-coding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.

Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads.

MPU 300 X 250 150K Left / 600X600

Image, Flash, 3rd Party RM

Please use a clickTag instead of hard-coding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.

Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads.

Sponsored Post580 X 200 (IMAGE SIZE)

150K None Image, Text No FlashHeadline: 50 Characters Max Body: 370 characters max. Must be site served. 1x1 tracking ok.

In-Content Unit 600 X 300 150K None Image, Flash, 3rd Party RM

Please use a clickTag instead of hard-coding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.

Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads.

Interstitial 640 X 480 150K N/A Image, Flash, 3rd Party RM

Please use a clickTag instead of hard-coding the URL. Max animation time: 15 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.

Interstitial is on screen for 15 seconds.

Clickable Page Skins

(2) 500 X 1200 275K N/A Image No Flash Must be site served. 1x1 tracking ok.

Video Pre-roll 320 X 240 FULLSCREEN N/A N/A

Uncompressed video files or .flv tags ONLY

All files will be re-encoded to streaming .flv format

4:3 aspect ratio. 15 or 30 seconds. Must be site served. 1x1 tracking ok.

Email Blast 590 X 590 200K N/A HTML, Image N/A N/A

2016 WEB SPECIFICATIONS

Page 16: A NEWBAY MEDIA PUBLICATION GUITARPLAYER.COM

NEWBAY MEDIA IS THE LARGEST PROVIDER OF MUSIC CONTENT IN THE WORLD.

WE REACH OVER 5 MILLION MUSICIANS, PROFESSIONALS AND ENTHUSIASTS EACH MONTH

THROUGH A SOPHISTICATED PLATFORM OF MAGAZINES, DIGITAL AND MOBILE OFFERINGS,

TV/VIDEO, ECOMMERCE,AND EVENTS SUCH AS THE REVOLVER GOLDEN GODS AWARDS, GUI-

TAR WORLD ROCK & ROLL ROASTS, BASS PLAYER LIVE AND THE MUSIC WEEK AWARDS.

2016 BRANDS

®