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7/21/2019 The Big Picnic Final
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The
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keywordsstory-like, intelligent yet
basic, playful, leisurely
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keywordsstory-like, intelligent yet
basic, playful, leisurely
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objectiveto create a memorable experience
that mediates between the formality of the museum & the informalityof the picnic; of art history & family events for children and adults
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process
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stage 1inspiration & exploration
our main focus was to create a narrative with a storywhere kids could personally relate to the design
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stage 2prototyping!
we experimented with different folds and ways to organizeinformation to make the pamphlet more interactive and engaging
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stage 3almost there
experimented a little more with form,and then finalized the idea and style
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nal design
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colors typefaces styleAIR BAG
Stempel Garamond
Klinic Slab
round, painterl
H e l l
brandingwhat brings it all together.
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vhow it works
lets see it in context
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collateral
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