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Mercedes Padro and Chris Meier
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We wanted to create an experience that related to children, the season, and the Nelson-Atkins museum.
We went with a hand-drawn aesthetic that can relate to 5-10 year olds.
We also made it for adults and children to have fun with and understand.
The Big Picnic design brief
The Big Picnic mood board/typeface
Whitney Bold
Whitney Regular
Whitney Book
Whitney Medium
the final reveal