May 23 – 25, 2016 Dubai, United Arab Emirates

The 17th edition of the International Trade Fair for Tools, Hardware, Materials and Machinery

www.hardwaretoolsME.com

A solid platform in the Middle East dedicated to the construction industry!

Reasons to Exhibit• The only exhibition of its kind for the hardware, tools, materials and

machinery industry

• Your opportunity to reach beyond the UAE, as the show attracts targeted buyers from the GCC, Middle East, Indian Subcontinent and Africa (71 countries in the 2015 edition)

• Dubai, the hub for the MENA region, is the ideal location to educate the market about your products, as it gives you easy access to major players in the construction and infrastructure industries

• A way to monitor competitors and collect market information

• A great platform for brand exposure and recognition

Show figures 2015214 Exhibitors

450 Brands

3 Country Pavilions

3,288 Trade Visitors from 71 Countries

Hardware+Tools Middle East will once again deliver a quality exhibition over three days, where companies will display their product ranges to regional buyers.

This is your chance to meet the buyers that are relevant to your business and expand your market share in the region.

“The exhibition has beenbusy. We have met manypotential customers,distributors and end-users at the show. We have had a successful presence at the show because of the quality ofour products, and we extend our courtesy to theorganisers of the show.”

Mr. Aghil Chris, Sales Executive, Arwani Trading

2015 Visitor Overview Visitor Profile3,288 Visitors

71 Visiting countries

72% UAE, 28% International

87% of the visitors were satisfied

with their visit to the show.Top visiting countries (not including the United Arab Emirates): Saudi Arabia, Iran, India, Oman, Pakistan, Qatar, Jordan, Bahrain, Lebanon and Kuwait.

nImporter / Exporter

nWholesaler

nDistributor

nTrade Agent

nRetailer

nManufacturer

nGovernment

nEngineer

nProject / Procurement Manager

nContractor / Property Developer

nFabricator

nFacility Manager

nMEP Contractor

nConsultant

nOil & Gas

nSystem Installer

nIT / Network / Telecommunications

nLogistics / Freight Forwarding

nArchitect / Designer

Hardware+Tools Middle East puts you directly in touch with buyers from the region.

“This is our first year at the show and we have been very busy meeting potential customers and clients. We look forward to extending our products to the MENA region through our distributors.”

Mr. Peter Littlewood, International Sales Manager, Companion Brands

“This is my first year at the show and it was good. We are based in the UAE and we are looking for distributors, though we already have a very good network regionally. We have met our distributors in the exhibition as well as some potential clients.”

Mr. Manuel Pawlak, Product Manager, Knipex

“We are tremendously happy with the exhibition. Our stand has always been busy, and I feel that this exhibition is way better than any other exhibition that we have attended in Europe or other countries. We have met potential clients and distributors. We look forward to being part of the exhibition next year.” Mr. Claudio Pasquino, Export Manager, VIPA

A 72% United Arab Emirates

B 10% GCC (excl. UAE)

C 7% Asia

D 5% Middle East

E 4% Africa

F 2% Other

A

B

C

D

FE

Regional breakdown of visitors Visitors’ main areas of interest

(all figures in %) Hand Tools & Accessories

Power Tools & Accessories

Air Tools & Accessories

Building Hardware

Construction & Building Materials

Hydraulic Tools & Accessories

Measuring & Detection Tools & Accessories

Machinery

Consumables

Specialty Tools & Accessories

Magnetic Tools & Accessories

0 10 20 30 40 50 60

31

25

27

28

34

21

57

34

26

42

28

Visitors‘ main reasons for attending the show

(all figures in %)

Purchase or source products

Collect market information

Meet new / potential business partner

Look for distribution / dealership opportunity

Meet an existing supplier / business partner

0 10 20 30 40 50 60

26

39

63

37

46

Visitors at Hardware+Tools Middle East 2015

ConstructionAaron Construction Ltd. NigeriaAesthetic Construction Company PakistanAjmal Hasas Construction Company United Arab EmiratesAl Reyami construction equipment rental United Arab EmiratesAlfaqeer Building Construction United Arab EmiratesArabtec Construction United Arab EmiratesBID - Winning Construction Middle East United Arab EmiratesBoom Construction Company QatarCentral Repair Workshop for Construction Machinery PakistanConstruction process QatarEconstruct United Arab EmiratesHeba Est. For Decoration, Furniture & Construction Saudi ArabiaIneco Limited United Arab EmiratesOrascom Construction Industries United Arab EmiratesR & F Construction Ltd. NigeriaRaft Construction United Arab EmiratesSilvercoast Construction & Boring LLC United Arab EmiratesTAV Construction United Arab EmiratesTAV Tepe Akfen Investment Construction & Operations United Arab EmiratesThe Egyptian Co. For Trading & Construction (ECTC) EgyptUnimar Construction Equipment Co. LLC United Arab Emirates

ConsultancyADC Consultants United Arab EmiratesAl Asri Eng. Consultants United Arab EmiratesAl Manhal Eng. Consultants United Arab EmiratesAl Shaali & Co. Advocates and Legal Consultants - Intellectual Property Division

United Arab Emirates

Arabian Techno Consultants United Arab EmiratesBusiness Setup Consultants United Arab EmiratesDubai Consultants United Arab EmiratesGlobal Pageant Eng. Consultants United Arab EmiratesKEO International Consultants United Arab EmiratesLuay Alhashimi Interior Consultants United Arab EmiratesNimai Management Consultants United Arab EmiratesThomas Bell-Wright International Consultants United Arab Emirates

ContractorAati Contracts United Arab EmiratesAbeer Co. For Contracting & General Trading LLC OmanAl Arif Contracting United Arab EmiratesAl Hudaiba Contracting LLC United Arab EmiratesAl Huwella Trading Contracting Establishment KuwaitAl Mukhtar Contracting & Trading Co. WLL QatarAl Saif Al Zahbi Building Contracting LLC United Arab EmiratesAl Shafar General Contracting Co. LLC United Arab EmiratesAl Shawamekh Bldg Contracting LLC United Arab EmiratesAlDayaat General Trading & Contracting Co. KuwaitAmana Contracting & Steel Building United Arab EmiratesArab Contractors EgyptArco General Contracting United Arab EmiratesAtlas Al Sharq Technical Contracting United Arab EmiratesBeaver Gulf Contracting LLC United Arab EmiratesBMC Gulf Trading & Contracting LLC United Arab EmiratesEmirates Valley Contracting LLC United Arab EmiratesEng. Contracting Co. LLC United Arab EmiratesGlobal International General Trading Contracting Co. KuwaitGolden Delta Trading & Contracting LLC OmanGulf Links General Contracting LLC United Arab EmiratesIndex International General Contracting Saudi ArabiaJassim Naeem Trading & Contracting QatarKele Contracting LLC United Arab EmiratesKoofan General Trading & Contracting - Kuwait KuwaitNoor Alferdous Trading & Contracting Co. W.L.L QatarPACT Eng. & Contracting LLC United Arab EmiratesPillixy Contracting LLC United Arab EmiratesProgressive Trading & Contracting WLL QatarSindbad Al Zafaran Trading & Contracting Oman

Speed Performance Building Contracting United Arab EmiratesStrive Trading & Contracting Co. WLL QatarSunshine Combined General Trading & Contracting Company

Kuwait

Target Trading & Contracting WLL QatarUnion Falcon Electromechanical Contracting LLC United Arab EmiratesUnited Specialized Industrial for Trading & Contracting Co. Saudi Arabia Wade Abu Dhabi Ams Contracting LLC United Arab Emirates

DistributorETS Salim Saadi Algeria118 trading Islamic Republic of Iran7Star Islamic Republic of IranAatir Trading LLC United Arab EmiratesAbdul Mohsin S. Al-Abdul Razzak & Co. WLL KuwaitAbdulla Al Mishari & Partner Co. KuwaitAbzar Sanat Dadgaran Islamic Republic of IranAfricor Lda AngolaAfriventures Limited NigeriaAgetco General Trading LLC United Arab EmiratesAHQ Machinery Saudi ArabiaAl Bahri Hardware & Safety Equipment LLC United Arab EmiratesAl Barghash Trading Establishment Saudi ArabiaAl Bu Saad Trading Est Saudi ArabiaAl-Futtaim Group United Arab EmiratesAl Hoof Trading OmanAli Ahmed Al Kuwaiti Group BahrainAlkhalij OmanAlmannai Co. BahrainAlmoayyed Safety & Industrial Centre WLL BahrainAlsoyool United Arab EmiratesBabaei Islamic Republic of IranBahrain Technical Supplies Center BahrainBahri & Mazroei Technical Systems Co. LLC (BMTS) United Arab EmiratesBait Al Shams Group United Arab EmiratesCalmin Co. Islamic Republic of IranCommercial Tools Center United Arab EmiratesDelta Vector Group KuwaitDeyar Energy Saudi ArabiaDiverso General Trading United Arab EmiratesDubai Equipment Co. LLC United Arab EmiratesElectronics Gate. Co. Saudi ArabiaElmasria Elturkia Shawkat EgyptElmerme Blessing AngolaEstiri Islamic Republic of IranFirst Egypt Trade Co. EgyptFirstOption Support Services NigeriaFSB traders United Republic of

TanzaniaGargash Enterprises United Arab EmiratesGemini Building Materials United Arab EmiratesGenavco United Arab EmiratesGerman-Gulf Enterprises Ltd. United Arab EmiratesGhanim Trading LLC United Arab EmiratesGigar Trading & Technical Center EthiopiaGrand Stores United Arab EmiratesGurasees General Trading Co. LLC United Arab EmiratesHage Group Burkina FasoHardware Solution Builders Saudi ArabiaHeromex General Trading LLC United Arab EmiratesImpex Intercontinental Trading LLC United Arab EmiratesJocha Enterprises Ltd. KenyaKapico Group Holding Co. KSCC KuwaitMahdi Tools Trading Co. Islamic Republic of IranMchaiz Ghana Ltd. GhanaMejdaf Trading Group Saudi ArabiaMisr International Co. For Trading EgyptMohamed Naser Al Sayer & Sons Est. KuwaitNobles Trading & Services Qatar

Omran Scania Islamic Republic of IranPartiran Commercial Group Islamic Republic of IranPrologix United Arab EmiratesProtools Trading LLC United Arab EmiratesQatar Trading Co. WLL QatarRadin Kia Peyma Islamic Republic of IranRamy Trading Co. LLC United Arab EmiratesRimini Building Material Trd. United Arab EmiratesSabalan Group Islamic Republic of IranSaif Al-Burhan KuwaitSaif Huraiz Build Mat Trading United Arab EmiratesSea Port EgyptSeason International Trading and Industries Co. WLL BahrainTechmark International Ltd. United Arab EmiratesTechnical & Trading United Arab EmiratesTechnoshop Saudi ArabiaTechnoworld Systems Plus Limited NigeriaThe Kanoo Group United Arab EmiratesUnited Tools Ltd. KenyaUnited Trading Company United Arab EmiratesYaredBet Importer Ethiopia

EngineeringAdvanced Electro Engineering Company United Arab EmiratesAgora Engineering & Development United Arab EmiratesAl-Futtaim Engineering United Arab EmiratesAl Garhoud Engineering & Marine Services LLC United Arab EmiratesAl Kidan Engineering International WLL United Arab EmiratesAl Najem Engineering Works United Arab EmiratesAl Taif Ind. Engineering & Metal Structural factory OmanAlbanna Engineering LLC United Arab EmiratesAlfacool Engineering Company IndiaAspects Engineering & Trading QatarBerg Engineering United Arab EmiratesBluehaus Engineering United Arab EmiratesBristol Fire Engineering Industries LLC United Arab EmiratesBroadway Industrial Engineers KenyaCleveland Bridge & Engineering United Arab EmiratesCollege Of Engineering Pune IndiaDeWalt Fasteners Engineered by Power United Arab EmiratesElbaddawi Engineering SudanEmirates Electrical Engineering LLC United Arab EmiratesEmrise Engineering Pvt. Ltd. IndiaEntrasco Engineering and trading Services EgyptFanatech Engineering & Trading LLC United Arab EmiratesFitco Engineers Pvt. Ltd. IndiaGlobal Power Engineering Co. Ltd. United Arab EmiratesGray Mackenzie Engineering Services United Arab EmiratesGroz Engineering Tools Pvt. Ltd. IndiaJay Engineers IndiaNaizak Global Engineering Systems Saudi ArabiaNautical Marine Engineering United Arab EmiratesNES Engineering United Arab EmiratesNoble Engineering Works IndiaPlant Engineering General Trading & Contracting Co. WLL KuwaitRamini Engineering Supplies Establishment JordanRoyal Edge Engineering Company PakistanS P Engineering Co. PakistanSakkn Engineering Office Saudi ArabiaSMG Engineering Automotive Company EgyptSterling International Trading & Engineering LLC OmanSwastik Engineers India

GovernmentAbu Dhabi Police United Arab EmiratesADFSC United Arab EmiratesADMA OPCO United Arab EmiratesConsulate of Romania in Dubai United Arab EmiratesCrown Prince Office United Arab Emirates

DAFZ United Arab EmiratesDept of Civil Aviation United Arab EmiratesDEWA United Arab EmiratesDP World United Arab EmiratesDubai Chamber of Commerce & Industry United Arab EmiratesDubai Customs United Arab EmiratesDubai Exports United Arab EmiratesDubai Health Authority United Arab EmiratesDubai Maritime City Authority United Arab EmiratesDubai Municipality United Arab EmiratesDubai Police United Arab EmiratesEmirates Fire & Rescue Co. LLC United Arab EmiratesEmirates Telecommunications Corporation (Etisalat) United Arab EmiratesEmirates Transport United Arab EmiratesENOC United Arab EmiratesFederal Electric & Water Authority (FEWA) United Arab EmiratesMinistry of Health United Arab EmiratesNakheel United Arab EmiratesPort Of Fujairah United Arab EmiratesRoad Transport Authority United Arab EmiratesRoyal Oman Police OmanSEWA United Arab EmiratesSharjah Police General Headquarters United Arab EmiratesSpecial Forces Saudi ArabiaVedc Zayed Military City Shahama Street United Arab EmiratesWasl Properties United Arab EmiratesWestern Region Municipality United Arab Emirates

Oil & GasArabian Oil Co. LLC United Arab EmiratesCentury International Oilfield Equipment LLC United Arab EmiratesContinental Oils & Lubricants FZE United Arab EmiratesDubai Petroleum United Arab EmiratesEmirates General Petroleum Corp. United Arab EmiratesEmirates Lube Oil United Arab EmiratesEmirates National Oil Company Ltd. (ENOC) LLC United Arab EmiratesEmissa Oilfields Supply Centre United Arab EmiratesFuchs Oil Middle East Ltd. United Arab EmiratesGadrahpetroleum Co. Ltd. SudanGlobal Gas & Oil Field Trading LLC United Arab EmiratesHass Petroleum KenyaJobber Oil Trading JordanLiberty Oilfield & Industrial Supplies FZE United Arab EmiratesLUKOIL United Arab EmiratesMaxer Oil Gas Equipment Trading United Arab EmiratesMineral Oil Corporation Ltd. United Republic of

TanzaniaMPM Oil Middle East United Arab EmiratesMuscat Oilfield Enterprises OmanOil Company United Arab EmiratesOil Gas News Marine United Arab EmiratesOil Zone United Arab EmiratesOilstan Co. IraqPerfect Oilfield & Industrial Supply LLC United Arab EmiratesPetroleum Africa MoroccoSepahan Oil Co. Islamic Republic of IranSharjah Petroleum Council United Arab EmiratesStarlink Oilfield Supplies & Services DMCC United Arab EmiratesSuperior Oilfield Services United Arab EmiratesTyche Gulf Oil and Gas Equipment Trading LLC United Arab EmiratesVirgin Motor Oil IraqVision Oilfield Equipment United Arab EmiratesWeatherford Oil Tool ME Ltd. United Arab EmiratesWestern Gulf Gas & Oilfield LLC United Arab EmiratesZeyad Petrol Station Iraq

Exhibitors’ Feedback

85% of Exhibitors are satisfied, having realised their objectives

84% of Exhibitors are satisfied

with their participation at the show

Almost 80% of Exhibitors are

satisfied with the number of visitors

HARDWAREBuilding HardwareDoor HardwareFurniture HardwareLocks & AccessoriesWindow HardwareConsumablesAbrasivesAdhesivesAnchorsFastenersFittingsLacquers & VarnishesNails & RivetsPaints & Painting ProductsSealantsScrewsNuts

TOOLSPower Tools

Hand Tools

Air Tools

Measuring and Detection Tools

Hydraulic Tools & Accessories

Speciality Tools & Accessories

Magnetic Tools & Accessories

CONSTRUCTION & BUILDING MATERIALSAluminium

Doors

Windows & Gates

Floors & Flooring

Ladders

Scaffolding

Lifts

Metal

Iron & Steel Materials

Plastic & Rubber Materials

Wood Materials

Products on display:MACHINERYAluminium Working MachineryWoodworking MachineryCleaning MachineryWorkshop MachinerySafety & PPE ProductsComponent Parts Moulding MachineryParts Moulding MachineryDrilling MachineryCutting MachineryWelding MachinerySoldering Machinery

A 40% Hardware

B 33% Tools

C 13% Construction & Building Materials

D 11% Machinery

E 3% OtherA

B

C

DE

Exhibitors’ Product Categories

Their main objectives for participating at the show

Presenting innovations / new developments / products

Initiating new business relations

Raising the profile of the company / organisation

Cultivating existing business relations

Preparing and attaining sales deals / exchanging knowledge

Obtaining an overall impression of the market situation

Comparing competitors

0 10 20 30 40 50 60

19

12

35

18

61

23

59

We grow with your success

Free Marketing ToolsLeverage our powerful promotional tools to publicise your participation at the show, in order to attract more quality visitors to your stand.

The Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities, which can be downloaded or requested easily. It can be used to communicate directly with your clients and invite them to visit you at your stand.

• Personalised E-card • E-newsletter Presence • Email Signature • Web Banners • Letter Sample / Fax

The Hardware+Tools Middle East Team values your presence at the show. To support you in your preparation, we are offering all our confirmed exhibitors various marketing tools to promote their participation at the exhibition. We hope you make the best use of these tools!

Travel DeskFor a one-stop shop for your travel and accommodation requirements, please contact our in-house travel department at traveldesk@uae.messefrankfurt.com

Public RelationsUse the power of Public Relations to increase your trade show visibility!

Our in-house Public Relations officer runs a PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases, so we can assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers as well as online.

Secure your appointments in advance Make the most of your participation at Hardware+Tools Middle East 2016 by signing up to our Business Matchmaking Program. Set up meetings with your preferred buyers, connect in advance with your chosen visitors and plan your visit accordingly.

Take advantage of our in-house stand design and construction service.

Hardware+Tools Middle East is pleased to introduce this high quality service exclusively for our exhibitors, starting from US$99 per sqm. The range of services include design and construction of a variety of stands ranging from small system stands through custom-built stands to large Pavilion designs as well as a wide range of furniture rental.

Fairconstruction is at your service from the beginning of your preparations till the end of the exhibition.

We can react flexibly to all challenges – giving you and your company a real home advantage.

Please contact fairconstruction@uae.messefrankfurt.com for further information.

Sponsorship Opportunities

Be seen at the right place, at the right time.

This is a great opportunity for a company to separate itself from its competitors and stand out! As an exhibitor, you can make an outstanding impression at Hardware+Tools Middle East 2016 by taking advantage of our various sponsorship opportunities.

As a platform for sponsorship, it is unrivalled in terms of enhanced brand exposure and being increasingly visible to the most powerful decision makers, government organisations and international corporations.

• Pre-show: sponsors will be visible on our website, engaging e-newsletters as well as our innovative event marketing campaigns

• During the show, our on-site and exhibition area branding opportunities reinforce the impact of your brand and create a strong association with Intersec and the security industry

• Post-show, the visibility continues as a compelling reminder to this esteemed audience

Contact us on sponsorship@uae.messefrankfurt.com to maximize your returns from the show.

About the Organiser

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €645* million in sales and employing 2,297* people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 40 locations around the globe. In 2015, Messe Frankfurt organised a total of 132* trade fairs, of which more than half took place outside Germany.

Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com

*preliminary numbers (2015)

About Messe Frankfurt Middle East GmbHThe portfolio of events for Messe Frankfurt Middle East includes Automechanika Dubai, Automechanika Jeddah, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Leatherworld Middle East, Light Middle East, Materials Handling Middle East and Paperworld Middle East. The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Beautyworld Spa and Wellness Management Summit, the Light Middle East Conference, Smart Traffic Middle East, and Future Mobility. For more information, please visit our website at www.messefrankfurtme.com

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.hardwaretoolsME.com or contact us directly at hardware-tools@uae.messefrankfurt.com

Making your participation easier. Reserve your space now!

A

B

Major Presence Discount: The more space you book, the more discounts you shall enjoy. Below are the discounts offered for major space bookings:

72 sqm or above - 5% off Space Rental 90 sqm or above - 10% off Space Rental 120 sqm or above - 15% off Space Rental

New Product Launch Discount: Receive 5% off, if you are launching a product at the show.

Space Only (A)

Choosing this option will give you plenty of opportunities to represent your company image, by getting a stand contractor to create a dedicated design for you.

Cost: Starts from USD 405 per sqm. It includes editorial entry in the official show catalogue. Space only stands are required to be a minimum of 21 sqm.

Shell Scheme (B)

The Shell Scheme option includes: modern Octanorm shell scheme panels, carpeting, fascia name board, one power point, lighting (3 spotlights for every 9 sqm) and an editorial in the official show catalogue.

Cost: Starts from USD 484 per sqm. Shell Scheme stands are required to be a minimum of 9 sqm and a maximum of 21 sqm.

Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai United Arab Emirates Tel. +971 4 389 4500 Fax +971 4 358 5522 hardware-tools@uae.messefrankfurt.com www.hardwaretoolsME.com