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TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch Ticket Information Date Completed 4/ 3/ 2017 Game# 18201 Confirmed Packs 7, 321 Game Name Wild Cash Bonanza Active Packs 3, 730 Quantity Printed 8, 115, 750 Warehouse Packs 137434 Price Point 5 Returned Packs 73 Start Date 11/ 16/ 2016 Printed Payout Percentage 6805% Top Prize 100, 000 Percent Sold 7554% 1 Number of Top Prizes Remaining 2 Number of Weeks Out 19 Current Game Sales Analysis TANGIBLE COSTS Expenditure Impact: Cost to print tickets 183, 984 Actual ticket production costs Prize payout expense 20, 566, 305 Data from Instant Ticket Tier Liability screen in ES Estimated Direct Costs 20, 750, 289 TANGIBLE BENEFITS Revenue Impact: Estimated sales 30, 653, 188 Based on# of tkts printed, times% sold from DaVinci report, times the price point Total Estimated Benefits $ 30, 653, 188 Excess of Revenue over Expended $ 9, 902, 899 INTANGIBLE POSITIVE BENEFITS. Allows for open bin space for new games at same price point with higher average weekly sales Allows retailers to return inventory to TLC that is not selling thus releasing their financial burden INTANGIBLE NEGATIVE BENEFITS: There are still valuable prizes remaining in this game Assumptions: Estimated sales revenue is calculated based on the number of tickets printed times the percent sold from the DaVinci report. The percent sold amount is based on pack settlements. Some partial packs could be returned thus slightly reducing the sales revenue amount reported above. Weekly Sales Comparison Information Previous 3 Weeks Sales from DaVinci Most recent week sales 677, 120 Next week 698, 580 Next week 896, 450 Avg Weekly Sales Current Game 757, 383 Avg Weekly Sales$ 5, 5M- 9 99M Qty 1, 964, 653 Percentage Of Variance In Sales 61% Page 1

TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing …

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Page 1: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing …

TEXAS LOTTERY COMMISSION

Scratch Ticket Game Closing AnalysisSUMMARY REPORT

Scratch Ticket Information Date Completed 4/3/ 2017

Game# 18201 Confirmed Packs 7, 321

Game Name Wild Cash Bonanza Active Packs 3, 730

Quantity Printed 8, 115, 750 Warehouse Packs 137434

Price Point 5 Returned Packs 73

Start Date 11/ 16/ 2016 Printed Payout Percentage 6805%

Top Prize 100,000 Percent Sold 7554% 1Number of Top Prizes Remaining 2 Number of Weeks Out 19

Current Game Sales Analysis

TANGIBLE COSTS

Expenditure Impact:

Cost to print tickets 183, 984 Actual ticket production costs

Prize payout expense 20, 566, 305 Data from Instant Ticket Tier Liability screen in ES

Estimated Direct Costs 20,750,289

TANGIBLE BENEFITS

Revenue Impact:

Estimated sales 30,653,188 Based on# of tkts printed, times% sold from DaVinci report,

times the price point

Total Estimated Benefits $ 30,653, 188

Excess of Revenue over Expended $ 9, 902,899

INTANGIBLE POSITIVE BENEFITS.

Allows for open bin space for new games at same price point with higher average weekly sales

Allows retailers to return inventory to TLC that is not selling thus releasing their financial burden

INTANGIBLE NEGATIVE BENEFITS:

There are still valuable prizes remaining in this game

Assumptions:

Estimated sales revenue is calculated based on the number of tickets printed times the percent sold from the DaVincireport. The percent sold amount is based on pack settlements. Some partial packs could be returned thus slightly

reducing the sales revenue amount reported above.

Weekly Sales Comparison Information

Previous 3 Weeks Sales from DaVinci

Most recent week sales 677, 120

Next week 698,580

Next week 896,450

Avg Weekly Sales Current Game 757,383

Avg Weekly Sales$ 5, 5M- 9 99M Qty 1, 964,653

Percentage Of Variance In Sales 61%

Page 1

Page 2: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing …

TEXAS LOTTERY COMMISSION

Scratch Ticket Game Closing AnalysisRECOMMENDATION AND APPROVALS

Instant Ticket Information

Game# 18201 Printed Payout Percentage 68. 05%

Game Name Wild Cash Bonanza Actual Payout Percentage 6709%1

Percent Sold 7554% Number of Weeks Out 19

Average# of Weeks for 85% Sell- through for Same Price Point Game With Similar Print Run 18

Recommendation

Based on the findings in this Summary Report, I am recommending closing the above game.

Q I am recommending closing the above game based on the below business reason( s)

Instant Product Coordinator Date

fY"aA q y

PrIduct Manager Date

By signing below, I agree with the recommendation of the Products Department Staff to close the above game.

y

Lottery OlDboffins Division Director Date

Controller Date

Executive#1 irector Da

Page 2

Page 3: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing …

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Page 6: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing …

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Page 7: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing …

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