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TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch Ticket Information Date Completed 7/ 31/ 2017 Game# 7777i755 Confirmed Packs 2, 48411 Game Name Easy Mone Active Packs 1, 670 Quantity Printed 7, 217, 7751 Warehouse Packs 32, 277 Price Point r 51 Returned Packs 4, 722 Start Date 3/ 8/ 20171 Printed Payout Percentage 6- 8- 01% 1 Top Prize 100, 000 Percent Sold 4- 91- 0/o Number of Top Prizes Remaining 31 Number of Weeks Out 20 Current Game Sales Analysis TANGIBLE COSTS Expenditure Impact: Cost to print tickets 182, 971 Actual ticket production costs Prize payout expense 13, 013,425 Data from Instant Ticket Tier Liability screen in ES Estimated Direct Costs 13, 196, 396 TANGIBLE BENEFITS Revenue Impact Estimated sales 19, 816, 401 Based on# of tkts printed, times% sold from DaVinci report, times the price point Total Estimated Benefits $. 19, 816, 401 Excess of Revenue over Expended $ 6, 620, 006 INTANGIBLE POSITIVE BENEFITS. Allows for open bin space for new games at same price point with higher average weekly sales Allows retailers to return inventory to TLC that is not selling thus releasing their financial burden INTANGIBLE NEGATIVE BENEFITS There are still valuable prizes remaining in this game Assumptions Estimated sales revenue is calculated based on the number of tickets printed times the percent sold from the DaVinci report The percent sold amount is based on pack settlements Some partial packs could be returned thus slightly reducing the sales revenue amount reported above Weekly Sales Comparison Information Previous 3 Weeks Sales from DaVinci Most recent week sales 212, 195 Next week 322, 365 Next week 338, 995 Avg Weekly Sales Current Game 291, 185 Avg Weekly Sales$ 5; 5M - 9. 99M Qty 1, 846, 165 Percentage Of Variance In Sales 84% Page 1

TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

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Page 1: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

TEXAS LOTTERY COMMISSION

Scratch Ticket Game Closing AnalysisSUMMARY REPORT

Scratch Ticket Information Date Completed 7/ 31/ 2017

Game# 7777i755 Confirmed Packs 2, 48411Game Name Easy Mone Active Packs 1, 670

Quantity Printed 7,217,7751 Warehouse Packs 32, 277

Price Point r 51 Returned Packs 4, 722

Start Date 3/ 8/20171 Printed Payout Percentage 6-8-01% 1Top Prize 100,000 Percent Sold 4-91-0/o

Number of Top Prizes Remaining 31 Number of Weeks Out 20

Current Game Sales Analysis

TANGIBLE COSTS

Expenditure Impact:

Cost to print tickets 182, 971 Actual ticket production costsPrize payout expense 13, 013,425 Data from Instant Ticket Tier Liability screen in ES

Estimated Direct Costs 13, 196, 396

TANGIBLE BENEFITS

Revenue Impact

Estimated sales 19, 816,401 Based on# of tkts printed, times% sold from DaVinci report,

times the price point

Total Estimated Benefits $. 19, 816, 401

Excess of Revenue over Expended $ 6, 620,006

INTANGIBLE POSITIVE BENEFITS.

Allows for open bin space for new games at same price point with higher average weekly salesAllows retailers to return inventory to TLC that is not selling thus releasing their financial burden

INTANGIBLE NEGATIVE BENEFITS

There are still valuable prizes remaining in this game

Assumptions

Estimated sales revenue is calculated based on the number of tickets printed times the percent sold from the DaVinci

report The percent sold amount is based on pack settlements Some partial packs could be returned thus slightlyreducing the sales revenue amount reported above

Weekly Sales Comparison Information

Previous 3 Weeks Sales from DaVinciMost recent week sales 212, 195

Next week 322, 365

Next week 338, 995

Avg Weekly Sales Current Game 291, 185

Avg Weekly Sales$ 5; 5M - 9.99M Qty 1, 846, 165

Percentage Of Variance In Sales 84%

Page 1

Page 2: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

TEXAS LOTTERY COMMISSION

Scratch Ticket Game Closing AnalysisRECOMMENDATION AND APPROVALS

Instant Ticket Information

Game# 1755 Printed Payout Percentage 68.01%

Game Name Eas Mone Actual Payout Percentage 65.67%

Percent Sold 54.91% Number of Weeks Out 20

Average# of Weeks for 85% Sell- through for Same Price Point Game With Similar Print Run 19

Recommendation

Based on the findings in this Summary Report, I am recommending closing the above game

Q I am recommending closing the above game based on the below business reason( s)

Instant Product Coordinator Date

Products Mana§er Date

By signing below, I agree with the recommendation of the Products Department Staff to close the above game

c

Lottery Operations D ision Director Date

Controller Date

Executive Dir for Date

Page 2

Page 3: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

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Page 4: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

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Page 5: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

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Page 6: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

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Page 7: TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis › ... › 1755closinganalysis.pdf · TEXAS LOTTERY COMMISSION Scratch Ticket Game Closing Analysis SUMMARY REPORT Scratch

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