1. KNOWIF ANORGANIZATIONIS MAKING AN IMPACT?BY: VICKI LAM & AIZED SETHNA
2. WHAT DRIVESSUCCESSFUL NPOs? 3. OPERATIONS? 4. PERFECT MANAGEMENTBRAND-NAME AWARENESSA BREAKTHROUGH NEW IDEATEXTBOOK MISSION STATEMENTLARGE BUDGETSEXTERNAL OPERATIONS 5. PERFECT MANAGEMENTBRAND-NAME AWARENESSA BREAKTHROUGH NEW IDEATEXTBOOK MISSION STATEMENTLARGE BUDGETSEXTERNAL OPERATIONS 6. | External Operations Outside of organizations boundaries Involving government, business, nonprofits, and the public Maximizing the leverage Give me a lever long enough and I alone can move the world Events that have an impact Not just providing a social Band-Aid 7. EXTERNAL EVENTS 8. WHAT DO SUCCESSFUL NONPROFITS PRACTISE? 9. | 6 Practices of High-Impact Nonprofits Serve & Advocate Make Markets Work Inspire Evangelists Nurture Nonprofit Networks Master the Art of Adaptation Share Leadership 10. | Social Media The Impact Fastest growing marketing medium FREE, POPULAR, PERSON-TO-PERSON INTERACTION Most popular NA segment: Women ages 24-45 Brings events online Additional source of revenue through donations Information spreads quickly Potential flaw 11. | Success Story Lets do it all The United Way of America Giving easy Payroll Deductions Almost everyone recognizes thelogo & slogan Live United Met their target donations almostevery year! 12. | Other Ways to Measure Impact Most Followed Doctors Without Borders Expanding Quickly Kids Charity of Tampa Bay Most Frequently Viewed Wounded Warrior Project Most Online Donations Center for Individual Rights Largest Overall Donations Direct Relief International Operating with Small Budget The Navy SEAL Foundationwww.charitynavigator.org 13. THANK YOU 14. WHAT WOULD YOU LIKE TO SEE NPOsDOING MORE OF? 15. TELL US ABOUT ATIME WHEN AN NPO MADE AN IMPACT ON YOUR LIFE 16. CAN YOU THINK OF ANYUNCONVENTIONALMARKETING TECHNIQUES?