TEAM CAPTAIN CRUNCH

IT WAS THE BESTOF ADS,

IT WAS THE WORST OF ADS

•Mad’ Ave trying to curry favor with consumers•General Electric•Chevron Corp.•Home Depot Inc.•Toyota Motor Corp.

•Media Devices Add skip functions•Few Messages Stand out•Web Viral Videos•Smells on Print ads•Screens at Fuel pumps

D’OHD’OH

EYE OF THE BEHOLDEREYE OF THE BEHOLDER

K-FEDK-FED GET BACK TO WORK

•STUNT THAT BOMBEDSTUNT THAT BOMBED•METALMELTDOWNMETALMELTDOWN

•ROADKILLROADKILL•HE WON'T DO THAT AGAIN

QUESTIONS?

* No Captains were injured in the making of * No Captains were injured in the making of this presentationthis presentation