Before we proceed lets learn some thing interesting about the history and origin of this wonderful herb called tea. Story of tea began in ancient China over 5,000 years ago. According to legend, the Shen Nong, an early emperor was a skilled ruler, creative scientist, and patron of the arts. His far-sighted edicts required, among other things, that all drinking water be boiled as a hygienic precaution. One summer day while visiting a distant region of his realm, he and the court stopped to rest. In accordance with his ruling, the servants began to boil water for the court to drink. Dried leaves from the near by bush fell into the boiling water, and a brown liquid was infused into the water. As a scientist, the Emperor was interested in the new liquid, drank some, and found it very refreshing. Therefore, according to legend, tea was created. breaks down into three basic types: Black, Green, and Oolong.

Tea contains caffeine and fewer miligrams of caffeine per equal-sized cup than does coffee, but more than cocoa.

Tea contains small quantities of tannic compounds technically called polyphenols (not tannic acid used in tanning leather), vitamin A, B2, C, D, K, and P, plus a number of minerals in trace amounts and also aromatic oils

Tea plant (capable of growing naturally to almost 10 meters) is grown to a height of about 1 meter

Picking only 2 leaves and a bud

Remove as much moisture as possible from the Tea

Put leaf info roller machines which twist, turn & break it.

Leaf is oxidise by exposing it to air in large tray till it eventually turns Black

Leaf is exposed to hot air from air blowers

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Assam valley and Cachar region in Assam; parts if the states of Tripura, Arunachal Pradesh, Sikkim, Meghalaya, Mizoram, Nagaland, Manipur, Orissa and Darjeeling, Dooars, Terai regions of West Bengal.

Kangra valley in Himachal Pradesh, Dehradoon region in Uttar Pradesh

The hilly regions and plains (Annamalai) of Tamil Nadu, parts of the states of Kerala and Karnataka.

• Hindustan Lever Ltd.• Tata Tea Ltd.• Duncans Industries• Wagh Bakri Ltd.• Private Label• Goodricke Group Ltd.• Golden Tips Tea Pvt.• Hasmukhrai & Co• Girnar Food &

Beverages P ltd • Sapat Packaging

Industries

 Pricing / per Kg Hindustan Lever Tata Tea Ltd.

Premium leaf tea market (Rs 200-220/ kg)

Taj Mahal, Yellow Label and Green Label Tetley Temptations

Premium dust category (Rs 180-200 per kg) Three Roses and Top Star Chakra Gold

Medium leaf sector (Rs 140-180 per kg Red Label and Taaza Tata Tea Premium

Medium dust category (Rs 130-180 per kg) Taaza, Super

Tata Tea Premium, Kanan Devan and Gemini

Popular or economy category (Rs 120-140 per kg) A-1 and Tiger Agni Sholay

Economy dust teas (Rs 120-130 per kg) A-1 and Ruby Agni and Leo

DilmahGodrejTerai TeaJay Shree TeaDuncans

New Entrants :

0.099977439

0.137723286

0.226166834

0.200676319

0.144040495

0.191415627

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12-14 years 15-19 years 20-29 years 30-39 years 40-49 years 50 years+

BrandsSpends(000

s)

BROOKE BOND 385456.4494

TATA TEA 114403.4943

WAGH BAKRI 63488.19456

MOHANI 50822.12267

GIRNAR 41451.09921

502 PATAKA TEA 18092.65948

PATAKA TEA RANGE 14267.99687

SAPAT TEA 12292.55965

SOCIETY 11440.80874

MARVEL 9127.007034

If you ever had the misconception that India leads in per capita tea consumption, think again. India falls behind many nations, including its immediate neighbors like Pakistan and Bangladesh in gulping the ubiquitous concoction of ‘chai’. According to the latest survey done by Org-Marg for the Tea Board, the per capita consumption of tea is put at 0.8 kg, which is far below the record of the UK, with 2.5 kg and Ireland with 1.5 kg. Tea Board sources point out that Pakistan (0.95 kg) Bangladesh and Sri Lanka (1.2 kg) are above the Indian per capita consumption. x

Tata has come out with an CSR (corporate social responsibility) in Jaaga Raho……. Campaign.

Sania Mirza drives double digit growth of Tata Tea

Some inferences:•Mumbai Cutting Chai - Dunkins Vannilla Chai - Starbucks Chai Tea Latte Tea is sold mostly in packs of more than 250 Grams.• It is consumed throughout the year with marginal increase in consumption in the month ofDec – Jan possibly due to winters setting in during this time of the year.• Tea is bought on weekends or mid week (Wednesday).•

Tea – A Healthy Drink

Tea is an important part of the daily routine of every genuine from celebrity to low class labor every one need it at least once in a day

Rush to chai tapari (tea stall) to have cutting with unfold collars and water before the first sip. (Mumbai istyle)