Chai Garam !!!!

ETP PROJECT

Anushree MazumdarJinia BiswasPousali MukherjeeSushmita MukherjeeShruti Jain

OUR BUSINESS IDEA

We present to you a never before seen product to make your life as smooth as chai garam !!!! We give you not just

a regular tea bag , but a combination of tea, milk and sugar in a pack.

IDEA GENERATION

Tea symbolizes relaxation and joy and Kolkata is a city of Joy.

Kolkatans prefer teaWe normally carry hot water in flask not milk. Tea is associated with the lifestyle of

kolkatans.

REASONS

PROCESSING

A great way of advertising our product – MOBILE VAN ADVERTISING.

Has a great visual effect and if the advertising is attractive , it will surely lure prospective buyers and our main aim is to convert prospects to customers

PROMOTIONAL STRATEGIES

TIE-UPS WITH COLLEGE AND OFFICE CANTEENS

We have chosen tie-ups deliberately. It is strongly believed in Kolkata that an adda session is incomplete without a cup of tea with samosas.

For people working at college and office canteens, nothing would be more hassle-free than serving just the boiled water and cups!! This would save more time and resources and definitely save more milk!!!!

PROMOTIONAL STRATEGIES

TEA STALLS AT MELAS , EXHIBITIONS AND LITERARY MEETS

What better place to make people taste Chai Garam than melas and fairs in the lovely city of Kolkata where thousands of people gather and after they become tired of roaming around the crowded fairs, nothing appeals more than a cup of hot tea. The customers will be provided with paper plates and paper cups.

PROMOTIONAL STRATEGIES

ONLINE PROMOTION

Visit us at www.facebook.chaigaram.com

And also at www.twitter.chaigaram.com

Check out our website www.getchaigaram.com

Learn about our business, our contacts , product portfolio, founders of the business, locations.

We chose Koel Mullick to endorse our brand as she have had a commercially success career in Bengali film industry and is the symbol of elegance. Her charisma and charm relates to the smoothness of the fine ingredients that we use in our teabag.

We chose Parambrata as the male ambassador as he is a man who can act in diverse films and is never resistant to change. He would appeal to the mass to accept our product through his calm, confident mannerisms.

BRAND AMBASSADOR

ASSOCIATION WITH THE CITY’S HERITAGE - THE EVERGREEN “INDIAN COFFEE HOUSE”

Our long run strategy would be to engage in an alliance with Kolkata’s oldest cafeteria, Indian Coffee House located in the heart of the city and surrounded by eminent, heritage education institutes like Calcutta University and Presidency University.

LONG RUN STRATEGY

http://www.unitedworld.edu.in/

CampusAhmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar

Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.

Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.