SXSW Interactive 2013

• Additional Highlights

• 8 blogs and 30+ promotional Tweets

• 55 total Forum registrants

• Nearly 1,500 new Forum contributor leads

High Tech Trivia EventsAugment HP Social Care forum recruitment efforts and increase awareness of the Consumer Support Forums among tech savvy audience

120Targeted attendees

20%Targeted forum conversion

227/24%Actual

Attendees/Conversion Rate