Swot Analysis of Fiat Linea

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THIS PPT IS ALL ABOUT STUDY OF MARKETING ENVIRONMENT N SWOT ANALYSIS OF FIAT LINEA.

Text of Swot Analysis of Fiat Linea

PRESENTED BY: VINOD MISHRA AMRIT MORE

Fiat was founded in 1899 by a group of investors including Giovanni Agnelli. The first factory was opened in 1900 in Corso Dante. 150 workers were employed there and produced 24 cars. As of 2009, Fiat is the world's sixth largest carmaker as well as Italy's largest carmaker. Fiat India Automobiles Private Limited (FIAPL) is a 50-50 Industrial Joint Venture between Fiat Group Automobiles and Tata Motors Limited originally incorporated on January 02, 1997. Currently manufacturing in India the premium Fiat cars such as the Grande Punto i.e. hatchback and Linea i.e. sedan .

Fiat linea is a C-segment saloon. Launched in January 2009. At its launch, customers had a choice between a petrol engine and a turbo diesel. Fiat linea has tough competition with Maruti Suzuki swift dzire, Maruti SuzukiSX4, Tata indigo, Honda city, Chevrolet aveo and Hyundai Verna. Fiat Linea has three version i.e. Linea Active, Linea Dynamic, Linea Emotion. The price range of fiat linea is between 6.49 lac. and 9.03 lac.

Contemporary Italian Style/looks. Fire Prevention System (FPS). Double Crank Protection System. Blue & Me Technology. FIRE petrol engine and new T-Jet Variants diesel engine. All 4 disk brake. Service schedule reminder

Consumer based segmentation. Geographical based segmentation. Demographic based segmentation. Psychological based segmentation.

Product based segmentation. Price. Perceived Quality. After sales services.

Type of Customers

Type of Product

Career

Family

Entertainment

Optimistic

Fast Forward

New Age Nurture

Mouse Potatoes

Transitional

Techno Strivers Digital Hopefuls

Gadget Grabbers

Pessimistic

Hand Shakers

Traditionalists

Media Junkies

People who demand upscale technology and power for enhancing both their personal and professional lives.

Person who is having high aspiration for luxurious car.

Fiat Linea come under A class and under A class it fall under A3 class .

Fiat line provides better millage.

Inbuilt with latest technology that rarely found other C segment cars. Very low maintenance cost.