THIS PPT IS ALL ABOUT STUDY OF MARKETING ENVIRONMENT N SWOT ANALYSIS OF FIAT LINEA.
PRESENTED BY: VINOD MISHRA AMRIT MORE
Fiat was founded in 1899 by a group of investors including Giovanni Agnelli. The first factory was opened in 1900 in Corso Dante. 150 workers were employed there and produced 24 cars. As of 2009, Fiat is the world's sixth largest carmaker as well as Italy's largest carmaker. Fiat India Automobiles Private Limited (FIAPL) is a 50-50 Industrial Joint Venture between Fiat Group Automobiles and Tata Motors Limited originally incorporated on January 02, 1997. Currently manufacturing in India the premium Fiat cars such as the Grande Punto i.e. hatchback and Linea i.e. sedan .
Fiat linea is a C-segment saloon. Launched in January 2009. At its launch, customers had a choice between a petrol engine and a turbo diesel. Fiat linea has tough competition with Maruti Suzuki swift dzire, Maruti SuzukiSX4, Tata indigo, Honda city, Chevrolet aveo and Hyundai Verna. Fiat Linea has three version i.e. Linea Active, Linea Dynamic, Linea Emotion. The price range of fiat linea is between 6.49 lac. and 9.03 lac.
Contemporary Italian Style/looks. Fire Prevention System (FPS). Double Crank Protection System. Blue & Me Technology. FIRE petrol engine and new T-Jet Variants diesel engine. All 4 disk brake. Service schedule reminder
Consumer based segmentation. Geographical based segmentation. Demographic based segmentation. Psychological based segmentation.
Product based segmentation. Price. Perceived Quality. After sales services.
Type of Customers
Type of Product
New Age Nurture
Techno Strivers Digital Hopefuls
People who demand upscale technology and power for enhancing both their personal and professional lives.
Person who is having high aspiration for luxurious car.
Fiat Linea come under A class and under A class it fall under A3 class .
Fiat line provides better millage.
Inbuilt with latest technology that rarely found other C segment cars. Very low maintenance cost.