Fiat Punto & Fiat Linea Absolute Edition demo material

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Fiat Punto & Fiat Linea Absolute Edition demo material from http://indianautosblog.com

Text of Fiat Punto & Fiat Linea Absolute Edition demo material

  • 20 Novembre. 2010 20 Novembre. 2010

    Bulletin - ABSOLUTE edition

  • 2 20 Novembre. 2010

    The festive season is setting in.....

    .....and we are gearing up!

  • 3 20 Novembre. 2010

    Whats new?

    Festive season usually calls for higher discounts & lucrative schemes

    Instead of higher discounts, we now offer value added content.

  • 4 20 Novembre. 2010

    Introducing.....

    edition

  • 5 20 Novembre. 2010

    What is Absolute edition ?

    Absolute edition is a customised accessory pack available for Linea & Punto, with added benefits.

    It offers additional value to customers at no extra cost

    The Absolute pack contents are customised to offer utility & exclusivity

    The pack aims at evoking a sense of pride & fulfillment for the customer

  • 6 20 Novembre. 2010

    Content

  • 7 20 Novembre. 2010

    ABSOLUTE pack

    Sr. Content

    1. Car Pad - Navigation & 3G Tablet

    2. Reverse Parking Sensor

    3. Contoured Splash Guards

    4. Carpets Beige colour

    5. Door Sill - Linea branded

    6. ABSOLUTE badge set

    7. Chrome strip - Boot

    Sr. Content

    1. Car Pad - Navigation & 3G Tablet

    2. Contoured Splash Guards

    3. Carpets Grey colour

    4. Door Sill - Punto branded

    5. ABSOLUTE badge set

    LINEA PUNTO

  • 8 20 Novembre. 2010

    1. Car Pad Navigation & entertainment

    3D Maps with street & house level mapping

    3G connectivity

    Phone functionality

    Multimedia (Mp3 / Mp4)

    Bluetooth connectivity

    Android 2.3 OS

    Superior 1 GHz processor

  • 9 20 Novembre. 2010

    2. Reverse Parking Sensors (Linea)

    Indicates obstacles & provides convenience for parking

  • 10 20 Novembre. 2010

    3. Branded Carpets

    Provides a neat & cosy feel to the interiors of the car

  • 11 20 Novembre. 2010

    4. Branded Door Sill

    Adds an element of style

  • 12 20 Novembre. 2010

    5. Contoured Splash Guards

    Smart looking splash guards help keep the car clean of splashing mud

  • 13 20 Novembre. 2010

    6. Absolute exterior branding

    Indicates exclusivity in a subtle & sophisticated manner

  • 14 20 Novembre. 2010

    7. Elegant Chrome Strip (Linea)

    Adds a touch of class

  • 15 20 Novembre. 2010

    Benefits

  • 16 20 Novembre. 2010

    What does the customer get in ABSOLUTE edition?

    1. ABSOLUTE pack (accessories)

    2. Free RSA

    3. Insurance @ discounted (50%) rate (through Future Generali)

    4. Exchange Bonus

  • 17 20 Novembre. 2010

    Value for the customer

    Option 1 (Absolute edition)

    Absolute Pack

    + Free RSA

    + Insurance @ 50%

    + Exchange Bonus

    Option 2 (Monthly scheme)

    Free Insurance

    + Free RSA

    + Exchange Bonus

    OR

    The customer can opt for either the Absolute edition or the monthly consumer scheme

  • 18 20 Novembre. 2010

    How is ABSOLUTE edition a better value?

    Eg: Linea Emotion Multijet

    Consumer Scheme - Sept 12

    Free insurance Rs. 33,480 +

    Free RSA Rs. 3,000 +

    Exchange Bonus Rs.10,000

    Absolute edition - Sept 12

    Absolute pack (Linea) Rs 26,622 +

    Free RSA Rs.3,000 +

    Insurance @ 50% Rs.17,388 +

    Exchange Bonus Rs.10,000

    Rs.46480

    Rs.57010 Total benefit - Scheme

    Total benefit Absolute edition

    Thus, the Absolute edition offers greater value to the customer.

  • 19 20 Novembre. 2010

    Launch Plan

  • 20 20 Novembre. 2010

    Launch

    Launch events:

    Launch events shall be conducted across multiple markets at the select dealerships. Local press will be invited & addressed during the launch. The

    Absolute edition cars will be unveiled.

    The launches are planned in the 3rd week of September 2012. Exact dates shall be communicated to you separately.

  • 21 20 Novembre. 2010

    Launch

    Advertising & Communication:

    1. Television TV commercial focusing on Absolute edition, its value & features.

    2. Print Half & quarter page ads around weekends

    3. Outdoor Car display at malls. Billboards, close to the showrooms

    4. Digital (Internet & Mobile) Display banners, SEM

    Note: All communication & advertising during the festive months shall focus on ABSOLUTE edition

  • 22 20 Novembre. 2010

    Launch

    Week 1 Week 3 Week 4 Week 2

    Media

    Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3

    Print : 6 Weeks

    TV : 2 Weeks

    Digital : 8 Weeks

    September 2012

    October 2012

    November 2012

    Outdoor : 4 Weeks

    TV : 3Weeks

    Advertising & Communication plan:

  • 23 20 Novembre. 2010

    Launch

    Dealer POS

    The POS material will comprise of the following items:

    Leaflets

    Showroom Banners

    Standees

    Car Name Plates Absolute branded

  • 24 20 Novembre. 2010

    Planning & Preparation

    Customers will sense a great value advantage in the Absolute edition, over the monthly scheme.

    With focussed advertising across various media, a high demand is expected to be generated for the Absolute edition.

    Therefore, it is essential that the dealerships are adequately prepared to meet this high demand.

    The following slide explains the pre-requisites for the same.

  • 25 20 Novembre. 2010

    Pre-requisites

    1. Orders for Absolute pack need to be placed from 7th September 2012

    onwards.

    2. It is mandatory to display at least one car in the showroom, fitted with the

    Absolute pack accessories, 15th September onwards.

    3. Initial stocking quantity should be at least 30% of the vehicle sales (for the

    1st month), to meet customer demand.

    4. Re-orders can be done as per actual customer orders received.

    5. All POS shall be displayed as per the guidelines, at all times.

    6. DSEs / CAs need to focus on promoting the Absolute edition & explain the

    value proposition to walk-in customers.

  • 26 20 Novembre. 2010

    Ordering & Claims

  • 27 20 Novembre. 2010

    Ordering & Claim process

    1. The Absolute pack needs to be ordered against a single part number

    a) For Linea 59117416

    b) For Punto - 59117417

    2. The Absolute pack shall be billed free of cost to the dealer

    3. The labour charges shall be reimbursed as per the following:

    a) Reverse Parking sensors Rs.350

    b) Mud flaps Rs.80

    4. In case of a customer opting for the Absolute Pack along with Insurance @

    50%, through Future Generali, the amount for insurance needs to be

    collected from the customer by dealer, who in turn will be debited for the

    same amount by TML.

    5. At the end of every month, the dealer needs to provide details of the

    customer & vehicle wherein the Absolute pack has been offered.

  • 28 20 Novembre. 2010

    Ordering & Claim process chart

    Customer Booking

    Dealer

    TML Parts

    TML FPG

    Order for Acc Pack

    Accessory Pack despatch to Dealer(under a single part code)

    Fitment on customer car

    1. Labour Claim raised on TMLfor fitment charges

    Credit to Dealer for fitment charges

    Debit dealer for FG Ins issued on absolute edition chassis no

    4

    P&S

    1

    5

    2. Monthly Report

    2

    3

    Order transmitted

    4

    6

    7

    8

  • 29 20 Novembre. 2010

    Installation guides

  • 30 20 Novembre. 2010

    Absolute logo installation

  • 31 20 Novembre. 2010

    Linea Chrome Strip installation

  • 32 20 Novembre. 2010

    Door sill installation

  • 33 20 Novembre. 2010

    Mud flap installation

  • 34 20 Novembre. 2010

    Mud flap installation

  • 35 20 Novembre. 2010

    Mud flap installation

  • 36 20 Novembre. 2010

    Mud flap installation

  • 37 20 Novembre. 2010

    Mud flap installation

  • 38 20 Novembre. 2010

    Mud flap installation

  • 39 20 Novembre. 2010

    Reverse Parking Sensor installation

  • 40 20 Novembre. 2010

    Reverse Parking Sensor installation

  • 41 20 Novembre. 2010

    Reverse Parking Sensor installation

  • 42 20 Novembre. 2010

    Reverse Parking Sensor installation

  • 43 20 Novembre. 2010

    Thank you

    Happy Selling!