Summer Internship Presentation

Name : PRIYANK GAUREnroll. No. : 14BSPHH011166

About RateGain (Since 2004)

• Founder : Mr. Bhanu Chopra

• Type : Private Ltd. Company

• Provides its clients with Revenue Management Decision Support

• Provides travel technology and hospitality solutions to its clients.

• Helps to streamline their business and operations.

What Revenue Management is all about

Right Room + Right Client + Right Moment + Right Price + Right Distribution Channel

Organisational StructureTRAVEL CAR HOSPITALIT

YSHAREDSERVICES

Client servicesAccount Management setup

Client servicesAccount Management setup

Client servicesAccount Management setup

Human ResourcesGeneralistTalent Acquisition

Sales & Marketing

Sales & Marketing

Finance & Admin

TechnologyEngineering

TechnologyEngineering

TechnologyEngineering

IT Research & Development

Project Title : Analysis Of Major Players Of Travel & Hospitality Technology Space And Studying The Strategies Of Inbound Marketing

Objective Of The Project : To study and follow the strategies of inbound marketing. To create remarkable content to attract the visitors of the

awareness stage. To make use of social media as a tool for content marketing. Presenting the marketing team with Clients’ information. To know what affects the travelers’ choices the most, through

a survey.

Inbound marketing is all about creating and sharing content with the world.

Inbound methodology followed in the company

My Role :Creating Remarkable Content Content Creation Ways Target Personas

Blogs Online Travel Agencies

Articles Hotels

E-Books Airlines

Research Reports Car rental companies

Educational Content Restaurants

Trial Downloads

Following articles were created for target personas• “Are you generating enough of the revenue?

Here are the 5 factors driving it!!”• “7 ways to delight the guests without offering

discounts!”• “Top revenue management terminologies!”• “How travelers make their choices?”

• For Search Engine Optimisation• To attract the strangers and convert them into the

visitors and afterwards converting into leads and close to customers.

• To get it published in the form of blog and article on the company website and other Press Release agencies.

• To increase traffic on the website.

Distribute the content created and blogs of RateGainExtracted out the list of Press Releases Agencies – majorly of European countries

PRs were done through :1. Press Releases Storify FreePressRelease Online PR Media Scoop it

2. Social sharing Facebook LinkedIn Twitter

List of Blogs : 5 Key Highlights of Super Successful RateGain’s

Revenue Summit 2015, Jakarta “TAUZIA Hotel Management chooses RateGain to

Improve Rate Intelligence for its Brand Hotels March 26, 2015”

“RateGain partners with Evasionbooking to Set a New Standard in Global Distribution March 24, 2015”

3 important elements your Revenue Management System is missing.

Glimpse of a PR (98 Views in 7 days)

• To redirect them on website

• To introduce them to RateGain and the products offered

Research on the Clients : Booking.com Expedia Siteminder

RevinatePricematchEasyRMS

Presentation was given to the marketing team on Booking.com’s competitive advantage over Expedia!!

Research on the Competitors :

Survey on : “How Do Travellers Make Their Choices?”Sampling Size : 109 Primary Research(online survey)

• Reasons behind the preferences made between OTA and self arrangements.

• How obsessed the people are with traveling.

• Reasons to travel • Reason to go for a particular hotel or an

OTA.

Research Methodology :Primary Research : • Online survey was conducted to know the

preferences travellers have.• Helped in completing the article “How

Travelers Make Their Choices?”Secondary Research :• Done to dig out the clients’ information• Sources : website, blogs, quora, PRs,

magazines, articles ,social media, e-books

Observations• Focus of the content on the answering the usual questions

of our targeted personas.• Distributing the content is equally important.• Delighting the clients for healthy relationship.• Promoting the content on social media is a continuous

activity.• Booking.com is doing much better than Expedia.

Recommendation• More paid PR agencies should be hired.• Sending emails to the clients to delight them is a better way to

remain in touch with them.• Making a lot more of articles, e-books, whitepaper and blogs

would help our business to grow more.• More focus on the social media like twitter, facebook, LinkedIn

would definitely help.• Hoteliers should give more focus on serving the customers with

better staff services

Limitations• Sources to information are not always reliable.

• People fail to give their actual perception.

• Some press release agencies do not accept the content if it is previously available on the web.