STORYTELLING & NARRATIVE IN LEADERSHIP

Strategically Incentivizing Action & Shaping Mindsets

A workshop with mimi kalinda

SUMMARY

This interactive workshop focuses on the individual

leader and encourages him or her to delve into

storytelling and to explore how their authentic

personal narratives can be used to support and/or

enhance their influence within and outside their organisations.

The workshop is facilitated by Mimi Kalinda , a seasoned communicator, author and entrepreneur

with more than 20 years’ experience working with

leaders in the policy, private and social impact

sectors, to craft authentic and compelling personal

narratives which drive organisational objectives

forward.

DISCOVER:

WHY IT MATTERS

THE WORKSHOP OUTCOMES

THE VALUE PROPOSITION TO ABSA

WHY IT MATTERS

A leader is seen and experienced

as such only because he or she has

followers, and followers must be

inspired to follow.

LEADER: A person who has a vision beyond the

status quo, a roadmap on how to get there,

and the tools to incentivize other people to

action towards that vision.

INFLUENCE: The ability to drive people to action

or to shape mindsets and behaviour .

FOLLOWER: A person who supports, admires or

has a strong interest in the actions and/or

thoughts of another person.

THE MOST EFFECTIVE LEADERS KNOW HOW TO

WEAVE TOGETHER NARRATIVES THAT INSPIRE AND

INCENTIVIZE ACTION OR A CHANGE IN BEHAVIOR.

FOLLOWERS NEED :

A vision in which they can believe;

Directions on how they can achieve this

vision with a leader who has a unique value

proposition.

LEADERS MUST:

Be able to communicate why they should

be followed;

Communicate what is special about them

and their value proposition;

Explain what they want their followers to do;

Share what the world will look like once their

vision is fulfilled and why this outcome is

better than the status quo.

STORYTELLING

IS AN ESSENTIAL

LEADERSHIP

TOOL

It is wrongly assumed that leaders are

natural communicators.

Storytelling is an acquired skill. Leaders

would greatly benefit from honing their

storytelling skills in order to inspire decision -

making and action.

This workshop provides leaders with key

tools to become inspiring storytellers who

can seamlessly weave together narratives

that inspire their constituents to action.

WORKSHOP OUTCOMES

THE CONCEPTS EXPLORED IN THIS WORKSHOP WILL ASSIST LEADERS TO

COME UP WITH INSIGHTFUL WAYS TO SPEAK ABOUT > > >

WHO THEY ARE

Who we are is not just about what our

name is or what we do for a living. It is

about “the baggage we bring with us

when we walk into a room”. Where

we’ve been, what we’ve seen, the

people who have shaped us along

the way; all of these things influence

who we are and it is this “who” that

leaders need to be able to articulate

to inspire others.

WHAT THEY DO

As acclaimed author and speaker

Simon Sinek says, most people can

easily and intelligently talk about what

they do. Inspirational leaders can link

what they do to the overall contexts

of the environments in which they

work.

HOW THEY DO IT

Most people confuse what they do

with how they do it. In this workshop,

leaders are challenged to tease out

the difference in their storytelling

efforts.

WHY THEY DO IT

Very few people in the world are doing

something no one else has ever done

before. For leaders, the likelihood that

their what and how are unique is slim.

However, every leader has a special

story that has led them to the point in

their journeys when they are finally

called to lead.

It is often an accumulation of deeply

personal experiences and other

circumstances. Environmental factors

also play a major role in the “why”, such

as the socio - economic, cultural, familial

or even political dynamics that birthed

and shaped the leader.

All of these things culminate in the

material that builds a narrative which

can be bought into.

THEIR CALL TO ACTION

AN OFTEN NEGLECTED PART OF STORYTELLING IS THE CALL TO ACTION; T HE “SO

WHAT?” PART. IT’S GREAT TO BE ABLE TO TELL A STORY WHICH MOTIVAT ES AND

INSPIRES A ROOM.

THE KEY TO AN INSPIRING NARRATIVE IS TO LEAVE THE AUDIENCE WITH A CLEAR “ASK”.

COST

HALF DAY - 4 HOURS: R2,800 PER PERSON

FULL DAY - 8 HOURS: R4,000 PER PERSON

THANK YOU