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Stories and Lessons by Roy Nakamura
ACC Jan 2013
www.horizonwebmarketing.com
10DIYTips
Get New Customers Through
the Internet
Who I am Who this is for Ten Ways Bonus material Q&A
Overview
www.horizonwebmarketing.com
Entrepreneur in Las Vegas since 2002 Owner Horizon Web Marketing Silicon Valley hi tech, 20+ years Education: MBA, CPA Active networker: Asian Chamber, CFO group, BNI, and more
Other things I enjoy:– Running – marathons, half marathons– Go – this is a board game with stones on a 19x19 grid– Helping people– Learning: 10,000 hour rule– Humor
www.horizonwebmarketing.com
Roy Nakamura
Who This is For
Owners, small/medium-sized business Self-employed professionals One person marketing departments Salespersons (to generate own leads)
Business executives (to better understand the internet)
Fundraisers for non-profits Web designers (to learn more about internet sales and
marketing)
www.horizonwebmarketing.com .
www.horizonwebmarketing.com
10DIY
Ways to get
customers on the Internet
#1 Have a “Price Pyramid”
www.horizonwebmarketing.com
Bottom layer: offer free stuffNext to bottom layer: free stuff with
email opt inNext: one digit - up to $9.99Next: Two digit - up to $99.99Next: etc.At the very top: Premium packageStory: Roy buys a $120 e-book
www.horizonwebmarketing.com
#1 Have a “Price Pyramid”
#2 Basic SEObe sure your website can be
found
Why don’t we get any
customers??
www.horizonwebmarketing.com
#2 Basic SEOBe sure your website can be
found
Best restaurant in the world is no good in Death Valley
Search engine robots and spiders “crawl” the internet looking for “food”:KeywordsContent, Content, ContentLinksURLsTitles, Headers, Descriptions
www.horizonwebmarketing.com
#3 Social Media: More Paths to YOU
Your Website
Hey girl, have you heard of ….
I Like this; you should, too!
Check this out, friends!
This company is
awesome!
I love shopping here!!!
Just bought something online
www.horizonwebmarketing.com
#3 Social Media: More Paths to YOU
Facebook – realtor might check for “moving to Las Vegas” in a conversational string
Twitter – same thing LinkedIn – get endorsements,
recommendations
www.horizonwebmarketing.com
#4 Know the Seven Reasons Why People Will Do Business
With You
You’ve got yourself a
deal!
www.horizonwebmarketing.com
#4 Seven Reasons WhyPeople Do Business With
You1. To make money
2. To save money
3. To save time
4. To reduce stress
5. To increase sense of security
6. To look good
7. To feel good
www.horizonwebmarketing.com
#8 Food!
1
89
1011
12
456
7
2
3
#5 Top of Mind Awareness:
Don’t Drop Off the Ladder
www.horizonwebmarketing.com
#5 Top of Mind Awareness
Need to follow up and keep following up – why? People are rarely ready to buy at first
12 Touch Rule After one “touch” 90% of people fail to follow up After four touches, 50% don’t follow up Most closes happen after five touches Plan to do 12 touches, spaced 3-5 weeks apart What is a touch? Automated email, snail mail, voice
message, phone call, lunch, etc. Rule of 54 (impressions affect buyer behavior) Don’t be “salesy”, give useful advice, tell interesting or funny
stories
www.horizonwebmarketing.com
#6 Write Compelling Titles
www.horizonwebmarketing.com
#6 Write Compelling Titles-3 Step Formula
1.Keyword
3.Benefit 2.Call
to Action
www.horizonwebmarketing.com
#6 Write Compelling Titles-Examples
Breed Tropical Fish – Learn how to breed rare tropical fish for fun or profit in just 48 hours
Piano Lessons – Learn how to memorize beautiful chords over this weekend
Renew your mortgage – Get an instant quote quicker than your bank
Start a home-based business – Create ideal earning potential while you set your own hours
Smart investments – Earn a second income while you sleep
www.horizonwebmarketing.com
#7 Niche Marketing
www.horizonwebmarketing.com
#7 Niche Marketing
Translation company story
Start narrow, go wide later
www.horizonwebmarketing.com
#8 Tell Stories
www.horizonwebmarketing.com
#8 Tell Stories
How Lexus became a clientGlenn Esquivel – the Brake ShopGlenn’s wife JoannJoann’s boss, Bill, Lexus general
manager, martial arts expert
www.horizonwebmarketing.com
www.Keyword.com
#9 Spread the word
www.horizonwebmarketing.com
#9 Spread the word
Show your website url everywhereBiz cards, email signaturesLetter heads, voice mail greetingsPromotional itemsDomain name - have a keyword in itCreate url redirects
www.horizonwebmarketing.com
#10 SEO Creativity:Think Outside the Crib
www.horizonwebmarketing.com
#10 SEO Creativity:Think Outside the Crate
Baby furniture story
Optimize for baby names
To get baby furniture sales
www.horizonwebmarketing.com
Bonus Material
Attitude: Help others firstHave a “call to action” Share good books and articlesLearn how to ask for referrals – copier
example, real estate agent exampleVideo – a must have! Call Steven
Patchin, Patchin Pictures, www.patchinpictures.com
Genius traits (3)
www.horizonwebmarketing.com
More Bonus Material – Website “Must Haves”
Updated content every weekFollow the “9 second rule”Allow for user interaction Include video or audio contentHave a “call to action” Capture email contact infoLinks to social networking sitesSupport mobile browsingAnalysis of website trafficDid you know? 84% of all transactions are
preceded by an internet search
www.horizonwebmarketing.com
Summary1. Price Pyramid
2. SEO
3. Social Media
4. Seven Reasons
5. Maintain top of mind awareness
6. Use compelling titles
7. Focus on a niche first
8. Tell stories
9. Publicize your website
10.Be Creative
www.horizonwebmarketing.com
10DIY
Ways to get customers on
the Internet
Questions ?
www.horizonwebmarketing.com
10 DIY Ways
to get customers on the Internet