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www.seriouscycling.com
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The Serious Cycling Malibu Gran Fondo offers a unique opportunity to market to a targeted demographic, showcase the cycling lifestyle of Southern California and GROW THE LOVE OF CYCLING.
Our world-class event, held in the beautiful and iconic city of Malibu, California is an exclusive weekend designed to give participants a complete Gran Fondo experience.
The format of our weekend is the first of its kind. Our two-day event traverses a balanced mix of rolling terrain and an epic climb. Participants will have the opportunity to ride in an Omnium format where two days’ rides are for cumulative time, or they may ride either Saturday or Sunday individually as a single day’s event.
This weekend is designed to attract cyclists from around the world showcasing our beautiful landscape and is well timed to take advantage of Southern California’s consistently good weather compared to early spring in much colder parts of the world.
We are working with many local businesses to showcase the cycling lifestyle of Southern California and offer our participants a true celebration of cycling, fine dining and breathtaking scenery.
“A celebration of cycling, fine dining, and
breathtaking scenery.”
EVENT PARTNERSHIP OPPORTUNITIES
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The Omnium Ride! A total of 171 kilometers over two days for cumulative time.The weekend begins with a 151km timed, mass start Gran Fondo event on Saturday, with the start and finish at the world renowned and luxurious Four Seasons Hotel in the heart of Westlake Village.
The final miles of the Gran Fondo offer participants the added challenge of riding for King and Queen of the Mountain (KOM/QOM) times as they push toward the summit finish.
A post-ride festival, including fine food, local craft beers and wines will be held on this beautiful property. That evening all participants and their traveling families are invited to a wine and cheese
reception, also at the Four Seasons, to prepare for the following day’s “Race of Truth”.
Sunday’s 20km time trial will head due north on the world-famous Pacific Coast Highway, leaving the newly remodeled Trancas Country Market.
A post-ride reception held on the grassy lawn of Trancas Country Market will reveal the riders’
accomplishments rounding out the afternoon.
Throughout the weekend, venue activities are available to introduce the sport of cycling to anyone young at heart but not otherwise participating in the days’ rides.
EVENT DETAILS: MARCH 5 - 6, 2016 SUPPORT VEHICLES
FIRST CLASS HOSPITALITY
PREMIUMS PACKAGE
FINISHER & KOM/QOM AWARDS
Pro level on course support including lead out and follow vehicles, SAG, and Mavic wheel car.
Well timed and beautifully stocked rest stops offering a balanced selection of foods and performance fuels.
Meaningful gifts for participants: exclusive custom technical shirt, bottle of wine, slippers and body products.
One of a kind, hand made commemorative and collectible gift for all, as well as overall and KOM/QOM awards.
2 Day “Pro level
experience.”
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From the Mountains to the Sea
Comprising 153,075 acres, Santa Monica Mountains National Recreation Area is the world's largest urban national park -geologically complex and characterized by steep, rugged mountain slopes and canyons, with elevations ranging from sea level to more than 3,000 feet. The park abounds with historical and cultural sites, from old movie ranches to Native American centers and is adjacent to 46 miles of scenic California coastline.
Malibu attracts everyone from surfers looking to catch some sun and some great waves, to wealthy families and celebrities looking for an amazing location for their new home. It’s an idyllic sort of community, and its 21 miles of coastline and beautiful beaches are still at the heart of it all.From its super exclusive residential communities for rich and famous, to its vast miles of beaches which attract tourists from around the world, Malibu is a place all to its own.
Malibu Demographics:
Over 60% of the households earn more than $100,000 per year.Malibu households generate $276 million in annual retail sales.Malibu retailers generate $234 million annually including about $147 million from tourists, overnight visitors, and surrounding communities.Over 15 million tourists visit Malibu every year.
LA County Tourism Statistics: Total Visitors: 40.3 millionInternational Visitors: 5.9 millionTotal Visitor-Related Spending $15.4 billionOvernight Visitor Spending $14.7 billion
Source: U.S. Department of Commerce, Office of Travel and Tourism Industries; TNS Global Travels America Survey; CIC Research (2011)
BREATHTAKING SCENERY
Iconic Malibu and the Santa Monica Mountains
From the California coastline to National Park mountains, our two day event traverses
a balanced mix of rolling terrain, agricultural farmland,
fast and scenic coastline, and an epic climb to a summit
finish in the Santa Monica Mountains.
Over 15 million
tourists visit Malibu every
year
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Upscale Venues provide a top notch culinary experience for participants.
By carefully selecting and partnering with the finer establishments in our area, we are able to offer our participants luxury amenities and a fine dining experience to compliment their athletic endeavors.
The Four Seasons, Westlake Village, is an idyllic retreat set within acres of gardens near Los Angeles, Malibu and Santa Barbara. This luxury hotel destination allows one to create a place of active leisure, deep relaxation and personal improvement.
Surrounded by views of the Santa Monica mountains, participants enjoy outstanding fine-dining restaurants and trendy lounges all enhanced by five-star Four Seasons service.
A Farmers’ Market Breakfast, featuring fresh farm-to-table produce and organic dairy products from local vendors, is available each morning.
Trancas Country Market is the ultimate reflection of western Malibu’s unpretentious lifestyle, showcasing mostly local retail stores, an open-air commons, cafes, along with the much loved local garden nursery and anchored by one of a kind, Vintage Grocers.
Vintage Grocers -“Where exceptional foods and relationships are deeply rooted.” From an organic juice bar, which includes Kombucha on tap, to rotisserie’s, smokers, huge salad bar and pizza oven, Vintage Grocers is nothing short of amazing.
From beginning to end, Malibu Gran Fondo participants are treated to luxury hospitality, sumptuous breakfast fare, made to order espresso drinks, above average post ride fare, an evening wine and tapas reception, and a post event garden brunch celebration.
Four Seasons and Vintage Grocers
Over the course of the Malibu Gran Fondo Weekend, our participants are treated to luxury amenities as well as
several culinary experiences from their first cup of made to order 10 speed coffee to an
evening wine and tapas reception under the stars.
FINE DINING
“Where exceptional foods and
relationships are deeply
rooted.”
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A unique and memorable experience like no other.
The purpose of this weekend is to create a high-end experience that aligns with those who train regularly, enjoy participating in challenging events and demand something better than what is already out there.
We have worked hard with the local business community and want to establish ourselves as a cyclists’ destination year-round. Everything you will experience is first class, local and driven by small business owners.
From the custom designed, premium Assos Jersey (optional purchase) to the bottles of fine wine to
the hand selected Sponsor sample products, every participant in the Malibu Gran Fondo is treated as a VIP and receives the same level of benefit and service.
Your partnership and contribution puts you in a high class category among other premium
and desirable sponsors, attractive to the affluent, avid cycling community.
PARTICIPANT PREMIUMS
Each participant in the Malibu Gran Fondo is a VIP, receiving the same level of
benefit and service.
“for those who demand
something better”
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Put your company at the forefront of a destination cycling event.
PRESENTING SPONSOR PRO SPONSOR VIP SPONSOR KOM/QOM HOSPITALITY
$5,000 Combined
monetary/product contribution for
prominent visibility.
$2,500 Venue branding for
either Four Seasons or
Trancas Market.
$1,500 Summit finish and award branding for
King/Queen of the Mountain
challenge.
$500 On Course Rest
Stop Support branding.
With a limited entry of 250 total participants, our event attracts an exclusive clientele from all over the world who enjoys the finer things in life and is loyal to their products and service providers.
We work very closely with our premium event sponsors to establish a meaningful engagement with the cycling community.
The Malibu Gran Fondo is a boutique event that has a comprehensive and far reaching marketing plan over the course of 9 months.
As a sponsor of this event you will have the opportunity to reach not only regional and out-of-state market but a global
market as well.
Promotion will include all forms of digital and print media including: website, online and print calendars, print collateral, press releases, extensive social media efforts, and cross promotion at comparable events
Allow us to work with your company to find the best-fit partnership solution to maximize your
exposure and contribute value to our event.
“showcase your company
and build brand
loyalty”
$10,000 Highest level of recognition,
visibility, branding and promotion for your company.
DON’T GET LEFT BEHIND!
Favorable customer demographics: 35 - 65 years old, Earns $100K+ annually, Spends $1,000 to $5,000 annually traveling to events.
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BENEFITS IN RETURN FOR YOUR INVESTMENT
Meaningful engagement
with the cycling community
PRESENTING SPONSOR $10,000
PRO SPONSOR $5,000
VIP SPONSOR $2,500
Highest level of recognition, visibility, branding and promotion
for your Company/Brand.
Company supplied Banner placement at both start/finish venues
Primary Logo placement on Event banners, Digital Media & Print Collateral Logo and link on Event Website
6 Facebook & Twitter Promotions Full-page ad in participant Ride! Book
6 Complimentary Event Entries Interview on Serious Cycling Radio
Company profiled in Press Releases Company Logo incorporated
into event logo Promotion via Online event calendars
with global readership Company featured in E-Newsletter Company featured in Digital Media
& all Print collateral
Logo inclusion in Participant Premium Package items
Inclusion of product samples and/or promo material in Participant Cinch Bag Company Name/Logo on back of
participant “luggage” tags
Combined monetary/product contribution with prominent visibility throughout event
provides opportunity for an Apparel Company to put their Brand on an exclusive event.
Company supplied Banner placement at both start/finish venues
Secondary Logo placement on Event banners, Digital Media & Print Collateral
Logo and link on Event Website 4 Complimentary Event Entries
1/2 page Ad in Participant Ride! Book 4 Facebook & Twitter Promotions
Promotion via Online event calendars with global readership
Company featured in E-Newsletter Company featured in Digital Media
& all Print collateral
Logo inclusion in Participant Premium Package items
Inclusion of product samples and/or promo material in Participant Cinch Bag
Venue Branding for either Four Seasons or Trancas Market
Company supplied Banner and/or Tent placement at one start/finish venue
Tertiary Logo placement on Event banners, Digital Media & Print Collateral Logo and link on Event Website
3 Complimentary Entries 1/4 page Ad in Participant Ride! Book
3 Facebook & Twitter Promotions Company featured in E-Newsletter Company featured in Digital Media
& Print collateral
Logo inclusion in Participant Premium Package items
Inclusion of sponsor product samples and/or promo material in Participant Cinch Bag
KOM/QOM SPONSOR $1,500
HOSPITALITY SPONSOR $500
Summit Finish and Award Branding for
KOM/QOM Challenge
Company Branding and banner placement at summit finish
Company branding on KOM/QOM description on event website
(ex: get ready to test your legs for the final penultimate climb toward the summit finish
and the your company name KOM/QOM challenge.)
Company logo on KOM/QOM commemorative awards
Company Logo and link on Event Website 2 Complimentary Event Entries
1/8 page Ad in participant Ride! Book 2 Facebook & Twitter promotion
Company highlighted in Digital Media & Print collateral
Logo inclusion in Participant Premium Package items
Inclusion of sponsor product samples and/or promo material in Participant Cinch Bag
On Course Rest Stop Support Branding and/or product
contribution
Company supplied Banner and/or Tent placement at 1 rest stop location
Company Logo and link on Event Website 1 Complimentary Event Entry
1/8 page Ad in participant Ride! Book 1 Facebook & Twitter Promotion
Company mention in Digital Media & Print collateral
Minor Logo inclusion in Participant Premium Package items
Inclusion of sponsor product samples and/or promo material in Participant Cinch Bag
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Bringing a vision to life This project started on a long training ride while simply reflecting on our mission:
To Grow the Love of Cycling
In thinking through how we accomplish our mission, day-in and day-out, it seems natural for us to have an event that exemplifies our values and showcases the natural beauty of our sport and the roads we Ride!
Serious Cycling is a premier brand. We are a Family owned business, based in Southern California, and dedicated to growing the Love of Cycling. Our experience and perspective has been developed over hundreds of thousands of kilometers of riding, testing, and racing. Our focus is razor sharp in helping our clients experience a more enjoyable Ride!
Scott M. JohnsonPresidentSerious Cycling
Rider Testimonials “Overall it was a great experience, it
was professionally organized and run. The volunteers were friendly and helpful. Thanks so all!”
“I ride seriously for a 62 yr old and love testing my legs with people a lot younger than me. This was a great chance to do that. Thanks for hosting.”
“An awesome event again. Even better than 2014. Thanks again Team Serious, you rock!”
“Loved the clothing drop! You were all so efficient. I finished in the top 10 and all 3 of my gear bags were at the finish right after I took my picture!”
“...having Scott ride - it’s cool that it is his vision to make this fondo happen and to see him out there doing it is great!”
Please direct your Strategic Partnership Inquiries to our
Sponsorship Coordinator: Jennifer Johnson
Event Director: Kathy McCormick
Praise for the Serious Cycling
Malibu Gran Fondo
Scott M. Johnson
