South Asian Academic Research Journals

ISSN: 2249-7137 Vol. 5, Issue 4, April 2015 Impact Factor: SJIF 2013=5.099

South Asian Academic Research Journals http://www.saarj.com





Publis hed by: South Asian Academic Research Jour nals

ACADEMICIA:

A n I n t e r n a t i o n a l

M u l t i d i s c i p l i n a r y

R e s e a r c h J o u r n a l

(A Do u b le B l ind Re fe r e e d & Re v ie we d I nte r na t io na l J o ur na l)

SR.

NO. P A R T I C U L A R PAGE NO.

1.

TREND ANALYSIS AND RELATIONSHIP BETWEEN BOMBAY STOCK

EXCHANGE INDEX NUMBER, FOREIGN INSTITUTIONAL INVESTMENT AND

GDP IN INDIA

Dr. G. Jayachandran

1-18

2.

GOVERNANCE STATUS IN INDIAN UNIVERSITIES – AN APPRAISAL

Dr. S.B. Akash

19-29

3.

TECHNICAL CHANGE AND TOTAL FACTOR PRODUCTIVITY IN TOTAL

MANUFACTURING SECTOR OF INDIAN STATES

S. Noor Mohammad, Prof. K. Jayachandra

30-47

4.

A STUDY ON THE INVESTORS’ PREFERENCE TOWARDS VARIOUS

INVESTMENT AVENUES WITH SPECIAL REFERENCE TO GENDER

Kapil Kapoor, Dr. Jeet Singh

48-62

5.

A STUDY ON EFFECTS OF ISOLATED AND COMBINED SAQ AND STRENGTH

TRAININGS ON SELECTED BLOOD LIPIDS VARIABLES OF INTERCOLLEGIATE

MEN FOOTBALL PLAYERS

Mr. P. Senthil Kumar, Dr. R. Annadurai

63-70

6.

HOME STAYS IN THIRUVANANTHAPURAM DISTRICT-TOURISTS’

PERCEPTION

Dayana Sajjanan, Jacob Joseph.P

71-88

7.

ALTITUDE AND SUSTAINABILITY OF AGRICULTURAL DEVELOPMENT: A

CASE STUDY OF SOUTHERN KUMAON REGION

Sayed Zaheen Alam

89-115

8.

JOB SATISFACTION OF SECONDARY SCHOOL TEACHERS IN DISTRICT

PANCHKULA (HARYANA)

Dr. Balbir Kumar

116-128



9.

STRATEGIES AND STATUS OF RESEARCH IN THE INDIAN

ADVERTISING AGENCIES

Dr. Yashmin Sofat

129-151

10.

ROLE OF TAXATION IN SUPPLYING CIVIC AMENITIES: A CASE OF

SANGLI-MIRAJ–KUPWAD MUNICIPAL CORPORATION

Dr. P.S. Kamble, Sandeep K.Raval

152-171

11.

THE DIASPORIC REALITY OF CHALLENGED ETHNICITY AND

BELONGING: A STUDY OF BHARATI MUKHERJEE’S WIFE

Dr. Rajib Bhaumik

172-176

12.

RISK MANAGEMENT IN HORTICULTURE: A CASE STUDY IN

ANANTAPURAMU DISTRICT

Dr. S.Subbarayudu, Dr. S.Sureshreddy

177-186

13.

GO GREEN - A CASE STUDY OF GREEN BANKING INITIATIVES OF

ICICI BANK LIMITED

Dr. S. Gayathry

187-196

14.

A CRITICAL STUDY OF HARITAVIDYALAM – EDUCATION REALITY SHOW

Dr. Baiju.K.Nath

197-205

15.

AN ANALYTICAL STUDY ON USE OF PLASTIC MONEY IN INDIA: WITH

SPECIAL REFERENCE TO CARD HOLDERS OF GUJARAT

Dr. Kaushal A. Bhatt

206-224

16.

ONLINE ADVERTISING: A NEW ERA OF MARKETING

Pooja Gupta, Saloni Raheja

225-232

17.

RICE SECTOR IN POST REFORM ERA: A CASE STUDY OF HARYANA

Dr. Shobha Chaudhary, Jai Parkash

233-243

18.

A COMPARATIVE STUDY ON PREFERENCE OF INFORMATION SOURCES AND

ATTRIBUTES FOR GARMENT AND FOOTWEAR BY YOUNG ADULTS OF

JAIPUR CITY

Dr. Ruby Jain, Arti Sharma

244-260



19.

A STUDY ON CONSUMER AWARENESS AND PREFERENCE TOWARDS

GREEN TRENDS SALON

Dr. R.Umamaheswari, M.Uma

261-268

20.

BRAND PREFERENCE AND INFLUENCE OF EDUCATION TOWARDS

AGRO MECHANIZED EQUIPMENTS

Dr.K.Tirumalaiah, Mrs. W.R.Sony, V.Satish Kumar

269-281

21.

A COMPARATIVE STUDY OF LOCAL CABLE NETWORK WITH DIRECT-

TO-HOME (DTH) SERVICE WITH SPECIAL REFERENCE TO INDORE

Dr. Rajeshri Desai, Dr. Aviansh Desai

282-287

22.

IMPACT OF CAPITAL STRUCTURE ON COST OF CAPITAL AND VALUE

OF FIRM: AN EMPIRICAL STUDY OF POWER INDUSTRY IN INDIA

Ranju Bhatia, Mukesh Trehan

288-298

23.

EMPOWERING PRE-SERVICE TEACHERS FOR 21ST

CENTURY

Alka Macwan

299-315

24.

MARKOV’S TRANSITION MATRIX AND ITS APPLICATION TO LOAN

TRACKING IN COMMERCIAL BANKS

Ms. S. Gautami, Mr. V.Satish Kumar, Dr. K.Tirumalaiah

316-325

25.

FINANCIAL PERFORMANCE ANALYSIS OF RRBS OF GUJARAT STATE -

AN APPLICATION OF CAMEL MODEL

Prof. (Dr.) Rajesh P. Khatri, Prof. Dr. Mayuri Jonathan Farmer

326-341

26.

STUDIES ON BIOTIC DIVERSITY OF MACRO INVERTEBRATES IN

MANAR RIVER

Mane A.M

342-345

27.

ANALYSIS OF CAPITAL STRUCTURE DETERMINANTS OF AMBUJA COMPANY

Dr. Rosy Kalra, Ankush Singhal

346-353

28.

IDENTIFICATION OF FACTORS INFLUENCING PREFERENCES FOR

GREEN PRODUCTS: A STUDY IN AND AROUND KOLKATA (INDIA)

Prof. Sudipta Majumdar, Dr. Sukanta Chandra Swain

354-370



29.

DECONSTRUCTING CONSTRUCTIVISM: A STEP TOWARDS POST

CONSTRUCTIVISM

Sanjay Chotaliya

371-379

30.

ROLE OF SHATKARMA & PANCHAKARMA ON C REACTIVE PROTEIN

Dr. Sunil Kumar, Prof. V.P. Upaddhyaya

380-384

31.

CHLOROPYRIFOS INDUCED ACTIVITIES ON ERYTHROCYTE

SEDIMENTATION RATE IN FRESHWATER FISH, CHANNA STRIATUS

P.Pandari Reddy, Dr. G.Sunitha, Dr. Shaikh Afsar

385-389

32.

COMMODITY DERIVATIVE WITH SPECIAL REFERENCE TO MCXINDEX

Prof. Badiuddin Ahmed, Mrs. Saleha Firdous

390-398

33.

E-COMMERCE IN INDIA

Krishan Kant, Hashir Mairaj, Supriya Kamna

399-408

34.

ROLE OF ELECTRICITY IN RURAL DEVELOPMENT

Mr. Rajesh

409-426




ACADEMICIA:





TREND ANALYSIS AND RELATIONSHIP BETWEEN BOMBAY STOCK

EXCHANGE INDEX NUMBER, FOREIGN INSTITUTIONAL

INVESTMENT AND GDP IN INDIA

Dr. G. Jayachandran*

*Assistant Professor,

Department of Mathematical Economics,

School of Economics,

Madurai Kamaraj University,

Madurai, India.

ABSTRACT

In India, SEBI defines all these investors as FIIs. Developing countries like India are generally

capital scarce. This is because of low levels of income in comparison to other developed

countries, which in turn means savings and investments are also lower. So how do developing

nations get out of such a situation? Simple! They borrow money. To analyze the relationship

between institutional investment (i.e. FIIs and MFs investment) and stock returns the study

proposes to use Simple Linear Regression and Semi Log Linear model. The foundation of time

series analysis is Trend. The study has used monthly net investment data of FIIs and monthly

return of BSE Sensex index is taken from SEBI website and Sensex index closing values is

collected from Yahoo Finance database. The study period is from January 1998 to December

2012. Full period has been divided in to 15 sub periods to account for changes in trends in

institutional investment flows i.e. January 1998- December 1998, up to January2012-

December 2012. It is also coincided with large changes in the market capitalization. The

important result of this study is that the foreign investment is determined by stock market return.

But foreign investment is not a major factor for the stock market boom in India the FII are

increasingly dominant in the stock market. The domestic investors and domestic companies

remain not so dominant. There is the fear of suddenly outflows of the foreign capital and this

may be a trigger a third stock market scam as most regularity changes are being made only as a

follow up of an adverse event.

KEYWORDS: FII, BSE Sensex index, Simple Linear Regression and Semi Log Linear

Regression.




ACADEMICIA:





GOVERNANCE STATUS IN INDIAN UNIVERSITIES – AN APPRAISAL

Dr. S.B. Akash*

*Professor and Chairman,

Department of Commerce,

Rani Channamma University,

Karnataka, India.

ABSTRACT

A University is an institute of higher education and research that awarding the academic

degrees in a group of subjects and provides both under graduate and post graduate education.

It is called as temple of higher education and plays different role viz., it is a stepping stone of

manpower development, political development, economic development, social development and

nation development However, the main objective of the University education is to provide

knowledge to needy according to changing requirements, to develop the innovative ability of

human capital, to develop moral values of human capital, to develop competent human capital

for business and society, to disseminate scholarship and knowledge to needy to create an

acceptable and useful academic environment, to develop the sense of social responsibilities, to

promote equality and social justice etc.




ACADEMICIA:





TECHNICAL CHANGE AND TOTAL FACTOR PRODUCTIVITY

IN TOTAL MANUFACTURING SECTOR OF INDIAN STATES

S. Noor Mohammad*; Prof. K. Jayachandra**

*Research Scholar,


S.V.U. College of CM & SC,

Tirupati, India.

**Research Supervisor,


S.V. University,

Tirupati, India.

ABSTRACT

This study differentiates technical change from total factor productivity. Technical change is

considered as an important determinant of Countr‟s economic growth. The decision making

units are the total manufacturing sectors of Indian states and Union Territories. The period of

study is divided into three time epochs, namely (i) Early globalization, (ii) globalization and

(iii) late globalization period. The empirical results suggest that the industrial performance is

better in the first and second time epochs. In the third epoch most of the states and Union

Territories suffered from deteriorating performance.




ACADEMICIA:





A STUDY ON THE INVESTORS’ PREFERENCE TOWARDS VARIOUS

INVESTMENT AVENUES WITH SPECIAL REFERENCE TO GENDER

Kapil Kapoor*; Dr. Jeet Singh**

*Research Scholar,

Shri Venkateshwara University,

Rajabpur, Gajarula, U.P., India.

**Head,


Dr. B. R. Ambedkar Government Degree College,

Anaugi, Kannauj, U.P., India.

ABSTRACT

The advent and evolution of behavioral finance has brought with it a revolution in the finance

industry. Investors do not act rationally in taking decisions relating to investment. They have

certain weaknesses like cognitive and emotional which take a predominating role in taking

investment decision of individuals. They have behavioral biases in the event of taking

investment decision. They simply react to the information available with them and accordingly

react to the environment. There are lots of investment alternatives where investor can invest

such as Gold, silver, real estate, bank deposits, PPF, shares, derivatives, etc. Several number

of studies have conclude that women invest their asset portfolios more unadventurously than

their male counterparts, a finding that is generally consistent with the “common wisdom” of

financial services providers. The present paper tries to find out the perception of male and

female investors regarding various variables while investing in different alternatives. The

paper tries to study the attitude of male and female investors towards different investment

avenues. The researchers have selected 60 male investors and 40 female investors from

Moradabad region. The study uses independent t-test, mean scores to test the hypothesis. The

paper concludes that investors whether male or female should look in all avenues while

investing their funds. Some investments are risky and some are not, so as per the age of

investors they should decide about risky or less risky investments.

KEYWORDS: Risk, financial products, investment alternatives, financial planning.




ACADEMICIA:





A STUDY ON EFFECTS OF ISOLATED AND COMBINED SAQ AND

STRENGTH TRAININGS ON SELECTED BLOOD LIPIDS VARIABLES

OF INTERCOLLEGIATE MEN FOOTBALL PLAYERS

Mr. P. Senthil Kumar*; Dr. R. Annadurai**

*Director,

Sethu Institute of Technology,

Virudhunagar, Tamil Nadu, India.

**Assistant Professor,

Department of Physical Education,

Bharathiar University,

Coimbatore, Tamil Nadu, India.

ABSTRACT

Games and sports have been part of human life almost, since the time in memorial. Be if a

necessary for his survival that is hunting for food, shelter and safely from wild animals or

other enemies or as a pursuit of pleasure. The study has made attempt to study the blood lipids

variables of intercollegiate men football players and to find out the effects of isolated and

combined SAQ and Strength training on selected blood lipids variables of intercollegiate men

football players with the random sampling. Eighty men Football Players who had participated

in inter collegiate Football tournaments from various affiliated Colleges of Bharathiar

University, Coimbatore, Tamilnadu, India during the year 2012-2013. The study is analysed

with the use of Analysis of covariance (ANCOVA) and Thescheffe‟s post hoc test. It was clear

from the results of the study that SAQ training and Strength training had produced significant

changes on selected blood lipids variables of college men football players.




ACADEMICIA:





HOME STAYS IN THIRUVANANTHAPURAM DISTRICT -

TOURISTS’ PERCEPTION

Dayana Sajjanan*; Jacob Joseph.P**



Sree Narayana College,

Kollam, India.

**Former Lecturer,

Kerala University College of Teacher Education,

Trivandrum, India.

ABSTRACT

Kerala, God's own country, is matchless in its cultural traditions and the beauty offered by this

bestowed land. The charm of this unique destination attracts a large number of tourists‟ from

around the globe. Apart from its beauty, Kerala is also well known for its hospitality and

mouthwatering cuisine. To feel the charm of Kerala, tourists opt for a homely atmosphere as it

provides them the real ambience of this blissful land. Here is the importance of Homestay,

which blossomed in Kerala around seven years ago. The popularity of homestay increases day

by day. It fits into the needs of tourists‟ and brings synergic results into the tourism sector. The

home stays have modem accommodation facilities, eco-friendly environment and homely

hospitality to offer to any tourist. It provides a firsthand experience for tourists‟ to enjoy the

rural life, the ethnic cuisine and local culture of the state. The present study deals with motives

influencing tourists‟ towards homestay, their general opinion about the homestay and also the

difficulties if any faced by them staying in homestays.




ACADEMICIA:





ALTITUDE AND SUSTAINABILITY OF AGRICULTURAL

DEVELOPMENT: A CASE STUDY OF SOUTHERN KUMAON REGION

Sayed Zaheen Alam*


Department of Geography,

Dyal Singh College,

University of Delhi,

New Delhi, India.

ABSTRACT

The present paper is an attempt to analyse spatial patterns in the levels of agricultural

development in the Southern Kumaon region with selected 16 agricultural development

indicators. A composite index of agricultural development for the period of 1995 to 2008 has

been constructed by „Z‟ score statistical technique. The resulted „Z‟ scores are logically

grouped into four categories on the basis of „Nested mean‟ statistical techniques. For the

presentation of voluminous data on maps ARCVIEW GIS (9.3) software has been used. An

account for the determinants of the level of agricultural development has been made in relation

to agricultural situation, infrastructural development and agricultural production. In the end it

was observed that there is an inverse relationship between the altitude and the sustainability of

agricultural development.

KEYWORDS: Tarai; Agricultural Development; Composite index; Nested Mean.

ISSN: 2249-7137 Vol. 5 Issue 4, April 2015 Impact Factor: SJIF 2013 =5.099



ACADEMICIA:





JOB SATISFACTION OF SECONDARY SCHOOL TEACHERS IN

DISTRICT PANCHKULA (HARYANA)

Dr. Balbir Kumar*

*Department of Evening Studies,

Multi Disciplinary Research Centre,

Panjab University,

Chandigarh, India.

ABSTRACT

Education of people plays a crucial role in releasing creativity. It enables them to meet the

complex challenges of the world. Teaching influences vitally the lives of the future citizens. In the

modern times, school teachers are facing large number of problems such as: Teachers are often

busy with many non-teaching functions like: take participation in national censuses, work as

polling officers and maintain discipline in the schools but, they are paid low salaries, job

benefits and retirement benefits. Overcrowded classrooms, declining social status, shortage of

teaching and non-teaching staff and lectures adjustments in the school are the major problems of

the school education, which needs an adequate attention of the social scientists. The present

paper aims to explore these issues. The paper has been divided in to four parts. Part-I deals with

the introduction, objectives, hypothesis and research methodology. Part-II discusses about the

perception of the teachers. Part-III reveals the major findings and hypothesis testing. Part-IV

discusses about the suggestions and conclusion.

KEYWORDS: ICT, Satisfaction, Secondary Schools, Teachers, Education.




ACADEMICIA:





STRATEGIES AND STATUS OF RESEARCH IN THE INDIAN

ADVERTISING AGENCIES

Dr. Yashmin Sofat*



A.S. College,

Khanna, India.

ABSTRACT

Today‟s in this competitive environment, strategies and research are the wealth of an

organization, which can help it in achieving its goals. It is of paramount importance for the

success of any organization. Advertising agency is no exception to this. Advertising research has

become the focal center of attention in advertising agency circle because of its contributions.

This paper attempts to know the fundamental understanding of the research process and the

relationship of research to decision making in indian advertising agencies. Research is also

used for evaluating the cumulative effect of advertising campaigns. In India, marketing

research originated with advertising agencies. It also highlights the status of research in

organizational structure of advertising agencies and how the agencies verify the reliability of

the information given by the clients. Lastly, how the advertising agencies make strategy

regarding research in advertising to its effectiveness in some form or the other and the

challenges involved for this. So, with the adoption of the strategies, the overall effectiveness of

the business will improve.




ACADEMICIA:





ROLE OF TAXATION IN SUPPLYING CIVIC AMENITIES:

A CASE OF SANGLI-MIRAJ–KUPWAD MUNICIPAL CORPORATION

Dr. P.S. Kamble*; Sandeep K.Raval**

*Professor,

Department of Economics,

Shivaji University,

Kolhapur.


N.D. Patil Night College of Arts & Commerce,

Sangli.

ABSTRACT

Urbanisation is considered as one of the indicators of economic growth. It is said that, greater

the urbanisation then higher the economic growth and vice versa. It is a fact that we found the

concentration of the economic growth in the urban areas, especially in the developing countries

like India. Sangli-Miraj-Kupwad Municipal Corporation is one of the most important urban

agglomerations in the state of Maharashtra and a major Railway junction. It has a long history

since 1024. The corporation is formed in February, 1998. Due to increased urbanization and

industrialization in and around the city, the population is also increased along with the basic

demand. The traditional role of municipal bodies had been one of providing basic amenities of

civic life. Services such as water supply and sanitation, roads and drains, street-lights,

collection and disposal of solid waste, maintenance of public places, burial grounds and

crematoria, cattle pounds, registration of births and deaths, maintenance of markets have long

been seen as the function of municipal bodies. In addition, they performed certain regulatory

functions relating to construction of Drainage, public health, Primary school, Parks and

Gardens, Public latrine and Urinals etc.

KEYWORDS: Urbanisation, Civic Amenities, Municipal Corporation, Education, Public

Health, Urinals and Latrine.




ACADEMICIA:





THE DIASPORIC REALITY OF CHALLENGED ETHNICITY AND

BELONGING: A STUDY OF BHARATI MUKHERJEE’S WIFE

Dr. Rajib Bhaumik*


Department of English,

Alipurduar College.

ABSTRACT

The Tiger's Daughter (1971), Wife (1975) and Darkness (1985) mark distinct phases in

Mukherjee's life and career, There is a definite shift in Mukherjee's artistic obsession, from the

„aloofness of expatriation‟.1 To be precise, Wife belongs to the period of transition from the

'expatriate' phase to the 'immigrant' phase in Mukherjee's own life. In Wife the novelist shows a

common dream of some third world immigrants, who are obsessive of American glitziness and

opportunities and are therefore, agile to „settle‟ in the New World.




ACADEMICIA:





RISK MANAGEMENT IN HORTICULTURE:

A CASE STUDY IN ANANTAPURAMU DISTRICT

Dr. S.Subbarayudu*; Dr. S.Sureshreddy**

*Post Doctoral Fellowship,

Deportment of Economics,

S.K.University,

Anantapuramu, Andhra Pradesh, India.

**Deportment of Statistics,

S.V.University,

Tirupathi, Andhra Pradesh, India.

ABSTRACT

The term „Horticulture‟ is probably of recent origin and it first appeared in writings of 17th

century. The term horticulture is derived from the Latin: hortus (garden) and cultura

(cultivation), which means garden cultivation. The range of Horticulture products includes

fruits, vegetables, spices, coconut, floriculture, medicinal and aromatic plants, mushrooms,

cashew, cocoa, etc. In India total horticulture crops area had been 23.2 million hectares and

total production had been 257.2 million tonnes. Andhra Pradesh State is highly suitable to raise

horticulture crops; as such the state as a whole accounts for more than 16 lakh hectare of land

brought under horticulture crops, production more than 209 lakh million tonnes of horticulture

crops during the year 2013-14.




ACADEMICIA:





GO GREEN - A CASE STUDY OF GREEN BANKING INITIATIVES OF

ICICI BANK LIMITED

Dr. S. Gayathry*


SRM B School,

SRM University,

India.

ABSTRACT

ICICI Bank is India's largest private sector bank with total assets of Rs. 5,367.95 billion (US$

99 billion) at March 31, 2013 and profit after tax Rs. 83.25 billion (US$ 1,533 million) for the

year ended March 31, 2013. The Bank has a network of 3,351 branches and 10,486 ATMs in

India, and has a presence in 19 countries, including India. ICICI Bank offers a wide range of

banking products and financial services to corporate and retail customers through a variety of

delivery channels and through its specialised subsidiaries in the areas of investment banking,

life and non-life insurance, venture capital and asset management. The Bank currently has

subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore,

Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and

representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand,

Malaysia and Indonesia. ICICI bank has launched their green banking activities in the name of

“GO GREEN”. Their green initiatives aimed at customers are driven by the objective of

collaborating each of their customers and making Green a part of life. These initiatives range

from green offerings/ incentives, green engagement to green communication to their

customers. This paper attempts to study and analyse the green banking initiatives of ICICI

Bank Limited in helping the Indian banking sector to march towards a greener future.

KEYWORDS: Green Banking, green incentives, green communication.




ACADEMICIA:





A CRITICAL STUDY OF HARITAVIDYALAM –

EDUCATION REALITY SHOW

Dr. Baiju.K.Nath*


Department of Education,

University of Calicut.

ABSTRACT

Haritavidyalayam, reality is a remarkable attempt initiated by the state of Kerala to identify

the potentialities of schools and children and to create a platform for sharing the wonderful

activities and programmes in various schools, beyond the scope of a mere competition. The

programme was jointly organized by it@school Kerala and C-Dit. The investigation followed

he procedure of media review. Document analysis and observation were the techniques

employed. An observation schedule was prepared to rate each episode of the show. The ten

schools entered the final round exhibit novel and unique contribution in various fields. The

schools in the final round include schools at different levels such as lower primary, upper

primary, secondary and higher secondary. The programme was a great success in terms of the

efforts to disseminate the potentialities of schools and students

KEYWORDS: Education Reality Show, Secondary School, Unique programmes in school.




ACADEMICIA:





AN ANALYTICAL STUDY ON USE OF PLASTIC MONEY IN INDIA:

WITH SPECIAL REFERENCE TO CARD HOLDERS OF GUJARAT

Dr. Kaushal A. Bhatt*


Faculty of Management,

PG Research Centre for Global Business Studies,

Gujarat Technological University,

Ahmedabad, Gujarat, India.

ABSTRACT

The Banks are the main participants of the financial system in India. The Banking sector offers

several facilities and opportunities to their customers. Indian banking industry has been

divided into two parts, organized and unorganized sectors. Among e-banking, card banking is

the most important form of e-banking products. Important card banking products are Debit

Cards, Credit Cards, Store Card and Smart Card which are popularly known as Plastic

Money. Research design used for this research is descriptive and method is primary which is

collected through structured questionnaire. Objectives of this study includes to examine the

socio-economic profile of the cardholders so as to ascertain the association of such factors

with the use of debit cards and credit cards; to identify the benefits of plastic money by

cardholders and merchants in business deals; to investigate into the problems confronted by

both types of cardholders and merchants in the plastic money deals, etc. Scope of this study is

limited to State of Gujarat with 384 sample size. Tools used for analysis is one way ANOVA.

There are approximate 24% users who are using only credit card, 24% using only debit card,

5% using only smart card, 6% using only store card while there are few card holders who

holds more than one type of card. Suggestion that requires for plastic money industry is that

Insurance and other security should be available for the security of plastic money. Card Issuer

Company has to make their advertisement more effectively to attract more number of people.

In e-shopping, merchant should create trust and loyalty to customers which influence to

purchase on-line.

KEYWORDS: Credit Cards, Debit Cards, Store Card, Smart Card and Plastic Money.




ACADEMICIA:





ONLINE ADVERTISING: A NEW ERA OF MARKETING

Pooja Gupta*; Saloni Raheja**


Guru Nanak College,

Sukhchainana Sahib, Phagwara, Punjab, India.


DRV DAV Centenary College,

Phillaur, Punjab, India.

ABSTRACT

The extent and variety of online advertisement is growing dramatically. Businesses are

spending more on online advertisement than before. Recent years are a testimony to the

astonishing development of the Internet, an increasingly important factor in current lifestyle.

Internet advertising, as well, has seen a similar development, since marketers' online

advertising budgets are growing as the years go by. With the quick growth of Internet users and

the fast advances of Internet technology and e-commerce, more businesses and manufactures

began to pay their attention to online advertising. Today's online portal businesses and

electronic advertising service companies have established their in-house enterprise solutions

and infrastructures for online advertising. The present study explores the concept of online

advertising, different ways of online advertising networks in India and the current scenario of

online advertising in India. This will be helpful for entrepreneurs, policy makers, practitioners,

researchers, and educators to have through understanding of online advertising.

KEYWORDS: Advertising, Online, Marketing, India.




ACADEMICIA:





RICE SECTOR IN POST REFORM ERA: A CASE STUDY OF HARYANA

Dr. Shobha Chaudhary*; Jai Parkash**



Maharshi Dayanand University,

Rohtak, India.

*Ph.D. Scholar,


Maharshi Dayanand University,

Rohtak, India.

ABSTRACT

Despite the several constraints in production and marketing of agricultural commodities,

performance of Haryana agriculture and particularly the rice sector is noteworthy in Indian and

global context. For certain commodities like basmati rice and spices; Haryana has a niche

market access in spite of stiff competition in the global market.

KEYWORDS: MEP, MSP, CACP, FAO and Green Revolution.




ACADEMICIA:





A COMPARATIVE STUDY ON PREFERENCE OF INFORMATION

SOURCES AND ATTRIBUTES FOR GARMENT AND FOOTWEAR BY

YOUNG ADULTS OF JAIPUR CITY

Dr. Ruby Jain*; Arti Sharma**

*Associate Professor,

University of Rajasthan,

India.

**Research Scholar,

University of Rajasthan,

India.

ABSTRACT

The economy of India is continuously growing from last two decades. This growth has

increased the shopping options available to the consumers. The present study has tried to

identify the selection of information sources which consumers prefer for garment and footwear

purchasing and the attributes which affect the purchasing of young adults of Jaipur city. The

study found different information sources and attributes for garment and footwear selection and

also found correlations between certain information source categories and attributes

categories.




ACADEMICIA:





A STUDY ON CONSUMER AWARENESS AND PREFERENCE

TOWARDS GREEN TRENDS SALON

Dr. R.Umamaheswari*; M.Uma**

*Head of the Department,

Department of Commerce with Accounting & Finance,

PSG College of Arts and Science,

Coimbatore.

**M.Phil Research Scholar,


PSG College of Arts and Science,

Coimbatore.

ABSTRACT

The grooming industry is getting a makeover. A few years ago if a man wanted a haircut he

went to the local barber shop, the kind with the posters of film stars and if women who wanted

their tresses snipped or eyebrows threaded went to a nearby beauty parlour, usually for „ladies

only‟ and run by an enterprising neighborhood woman. But the rise of unisex salon chains is

changing all that. If you are looking for an industry that‟s thriving even during these tough

economic times, look to hair or salon industry. Hence a study on customer awareness and

preference towards green trends salon has been taken up. And also the purpose is to know

customers opinion and factors influencing to visit the green trends salon. The data was

collected from 100 respondents using questionnaire method. Simple percentage analysis has

been used in the study. It was found from the study that the respondents are aware of the green

trends salon and they prefer more facilities to be offered for female customers and also they

can provide more weekend offers.

KEYWORDS: Unisex salon, customers, influence, Satisfaction.




ACADEMICIA:





BRAND PREFERENCE AND INFLUENCE OF EDUCATION TOWARDS

AGRO MECHANIZED EQUIPMENTS

Dr. K.Tirumalaiah*; Mrs. W.R.Sony**; V.Satish Kumar***

*Professor,

Rayalaseema Instiute of Information and Management Sciences,

Tirupati, India.


Rayalaseema Institute of Information and Management Sciences,

Tirupati, India.

***Assistant Professor,

Rayalaseema Institute of Information and Management Sciences,

Tirupati, India.

ABSTRACT

India is in the second largest in volume of output in agriculture sector. The mechanization of

farm is determined by a set of inter related factors such as size of farm, irrigation, access to

institutional credit, government extension support services, experience of the farmers. The

central government has launched nearly 125 schemes for farmers in agro mechanization. Farm

Power is an essential input in agriculture for timely field operations for operating different types

of farm equipment like operating irrigation equipment, threshers, seeders and other post harvest

equipments.

KEYWORDS: Agro Equipments, Brand preference, Government Subsidies.




ACADEMICIA:





A COMPARATIVE STUDY OF LOCAL CABLE NETWORK WITH

DIRECT-TO-HOME (DTH) SERVICE WITH SPECIAL REFERENCE TO

INDORE

Dr. Rajeshri Desai*; Dr. Aviansh Desai**

*Faculty,

School of Commerce,

Devi Ahilya Vishwavidalya,

Indore, India.

**Associate Professor and Director In Charge,

Govindram Seksaria Institute of Management and Research,

Indore, India.

ABSTRACT

Present study is a comparative study of local cable network with DTH service in Indore city.

This study is about the preferences of users in terms of services provided (like variety and

flexibility to choose channels, movie on demand, price, after sales service and easy in charging)

and technically satisfied like (picture, sound quality and internet). A structured questionnaire

used to collect the opinion from the respondents. Hypotheses were formulated to analyze data

with the help of statistical tool Z test. Results were discussed with standard value for the

significance.

KEYWORDS: Cable network, DTH (Direct-To-Home).




ACADEMICIA:





IMPACT OF CAPITAL STRUCTURE ON COST OF CAPITAL AND

VALUE OF FIRM: AN EMPIRICAL STUDY OF POWER INDUSTRY IN

INDIA

Ranju Bhatia*; Mukesh Trehan**

*Research Scholar,

Shri Venkateshwara University,

Gajraula.


Arya Girls College,

Ambala Cantt, Haryana, India

**Associate Professor,

S.A. Jain College,

Ambala City, Haryana, India

**Research Scholar,

Shri Venkateshwara University, Gajraula.

______________________________________________________________________________

ABSTRACT

The liberal foreign investment policy adopted by Indian government under economic reforms

has facilitated raising of capital and debt funds from overseas markets. Investment

opportunities have expanded and financing options have widened for Indian corporate units.

Now no corporate unit will like to depend just upon the domestic sources of funds. The

composition of capital structure varies from industry to industry, from trade to trade and even

within the same industry from company to company. Power industry has undergone significant

change since economic reforms. For the purpose of analyzing financing pattern of power

companies we have undertaken this research work. This study intends to analyse the impact of

capital structure on cost of capital and value of firm in Power Industry. In the sample units, no

significant relation is found between debt equity ratio and cost of equity over the period under

study. The increase in the level of debt is not resulting in increase in cost of equity in the sample

units, so it can be concluded that the sample units are using debt within the safe limits. The

foregoing analysis in the sample units does not provide empirical evidence regarding positive

relationship between debt equity ratio and value of firm.

KEYWORDS: Capital Structure, Cost of Capital, Debt Equity Ratio, Power Industry, Value of

Firm.




ACADEMICIA:





EMPOWERING PRE-SERVICE TEACHERS FOR 21ST

CENTURY

Alka Macwan*


M B Patel College of Education,

V.V. Nagar.

ABSTRACT

'We need a metamorphosis of education - from the cocoon a butterfly should emerge.

Improvement does not give us a butterfly only a faster caterpillar.' UNESCO : Learning to

Learn.For the past decade or so we have seen schools being forced to comply with a business

managerial ideology that has all but crushed the common sense and creativity of innovative

teachers and schools. Now is the time to reshape schools as democratic learning communities

fostering in students abilities to be critical thinkers and good problem solvers no matter what

life path they choose. They also will need to be creative, innovative, and show aptitude in

evolving skill areas, such as information, media and technology skills. The above mentioned

demand of the world calls for professional development of teachers in the accordance with 21st

century skills. This paper is a modest effort in suggesting how the pre-service Teacher

Education can explore possibilities in enhancing 21st century teacherhood in teachers –in –

making. Preparation of a task package for the same and getting it validated from experts is the

core of this process. The focus of the tasks are: Understanding the importance of 21st century

skills and how to integrate them into daily instruction. Enabling collaboration among all

participants. Allowing teachers-in making to construct their own learning communities. Taping

the expertise within a school or school district through coaching, mentoring and team

teaching. Supporting teachers-in making in their role of facilitators of learning. Using 21st

century tools. The paper includes writers‟ reflective journey into the understanding the need of

21st century skills, advanced pedagogy, construction of tasks and its validation. Derived form it

will be presented a plan of action for teacher education field for facilitating student teachers

for 21st century classrooms.

“Come to the edge”, he said

They said, „We are afraid‟

Come to the edge, he said

They came

He pushed them… and they flew.

Guillaume Apollinaire




ACADEMICIA:





MARKOV’S TRANSITION MATRIX AND ITS APPLICATION TO LOAN

TRACKING IN COMMERCIAL BANKS

Ms. S. Gautami*; Mr. V.Satish Kumar**; Dr. K.Tirumalaiah***


RIIMS,

Tirupati, India.


RIIMS,

Tirupati, India.


RIIMS,

Tirupati, India.

ABSTRACT

Lending being one of the principal business of a bank accounts for a major portion of its funds.

Banks provide loans to different sectors of the economy for different purposes. Of courses,

lending is main business of a bank but as the same time it is highly risky. As such, while

lending money to borrowers, a banker must consider cardinal principles of safety, liquidity,

diversification of risks, profitability and customer satisfaction. Keeping in view these

principles, bank has to formulate loan policy, specifying strategic guidelines with respect to

size of loan and its compensation, acceptable security and margin requirements, lending

criteria, maturity period, limitations of lending authority etc. With a view to ensuring the end

use of the loan, it is necessary for the bank to keep a track of the loans Outstanding, this task is

performed by credit department with the help of lending officers. This Markov‟s Transition

Matrix helps the lending officer to track the loan and take measures accordingly.

KEYWORDS: Liquidity, lending criteria, Markov‟s Transition Matrix.




ACADEMICIA:





FINANCIAL PERFORMANCE ANALYSIS OF RRBS OF GUJARAT

STATE - AN APPLICATION OF CAMEL MODEL

Prof. (Dr.) Rajesh P. Khatri*; Prof. Dr. Mayuri Jonathan Farmer**

ABSTRACT

Out of the total population of India, more than 70% people are living in rural area and such of

them are very remote. Major population of these areas are depends on agriculture. To make

sustainable economic growth, the focus must be given on agriculture and rural economy.

Among the different requirements for the development of rural economy, the right type of credit

and availability of that credit at proper time is very important. RRBs of India have been setup

in rural areas where the reach of co-operative banks and commercial banks are distinct. The

main objectives of these banks are to give finance to agriculture and to provide employment to

the people of rural and remote areas of the country. RRBs have been conceived the strong

points of commercial banks and co-operative banks and reducing the weak points of both. The

objectives of the study are to evaluate the performance of Dena Gujarat Grameen Bank by

applying CAMEL Model which is basically a ratio-based model for evaluating the performance

of the banks periodically. Various ratios forming this model have been explained individually

and collectively. In the present study, the ratios relating to capital adequacy, asset quality,

management efficiency, earning quality and liquidity has been found out for the post-merger

period. On the basis of the ratios and the trend line chart of the ratios, it is found that how the

bank has performed after post-merger period i.e., 2006 to 2012 for fulfillment of the established

objective of RRBs as well as profitability.

KEYWORDS: Regional Rural Banks, Camel Model, Performance Analysis.




ACADEMICIA:





STUDIES ON BIOTIC DIVERSITY OF MACRO INVERTEBRATES

IN MANAR RIVER

Mane A.M*


Department of Zoology,

A.C.S. College,

Nanded, India.

ABSTRACT

The river Manar has its stretch of about 30km. between kandhra Barul, to sangam.(M.H.). It is

most vital life of the marathwada region and one of the key factor in geographical importance

in the history of this region. Under Manar river project a large number of barrages are to be

constructed in the north-east of Manar River.




ACADEMICIA:





ANALYSIS OF CAPITAL STRUCTURE DETERMINANTS OF AMBUJA

COMPANY

Dr. Rosy Kalra*; Ankush Singhal**

*Head,

Department of Finance.

Assistant Professor,

Amity Business School,

Amity University,

Noida, India.

**Student,

Amity Business School,

Amity University,

Noida, India.

ABSTRACT

Capital structure represents the proportion in which equity capital and debt capital is employed

to finance the assets of the companies. Over the years capital structure decision is very crucial

and important because of the fact that it affects net profit, earning per share, cost of capital,

dividend pay-out ratio and liquidity position of the companies and consequently the affects

value of the companies that in turn is necessary for the sustainable economic development. The

purpose of this paper is to measure, evaluate and empirically studies the relationship between

capital structure and financial performance of Ambuja cement company India. The data of 10

years has been taken to study the impact of composition of capital structure on the value of a

company and it is observed that change in the financial leverage of a firm will lead to

corresponding change in the Weighted Average Cost of Capital (WACC) and hence the value of

the company .An increase in the leverage leads to increase in the value of the firm.

KEYWORDS: Capital structure, Financial performance, Leverage, Value of firm, and Equity

Capitalization rate.




ACADEMICIA:





IDENTIFICATION OF FACTORS INFLUENCING PREFERENCES FOR

GREEN PRODUCTS: A STUDY IN AND AROUND KOLKATA (INDIA)

Prof. Sudipta Majumdar*; Dr. Sukanta Chandra Swain**

*Faculty Member & Research Scholar,

ICFAI University,

Jharkhand, Ranchi, India.

**Assistant Dean,

ICFAI University,

Jharkhand, Ranchi, India.

ABSTRACT

Since the concept of environmental consciousness has become a necessity to save the mankind,

promoting consumption of green products is the need of hour, owing the fact that green

products are environment friendly or sustainable products and are organic in nature. It is

evident that the feeling for the health of environment and consumers, the usage of green

products is emerging at the cost of traditional or conventional products. However, the

magnitude of usage of green products is much behind the ideal one to safeguard the consumers

and environment at large. Thus stretching the incidence and depth of usage of green products

is a must. In order to achieve the pious objective, it is necessary to know the factors which

insisted the users to go for the green products so that the same can be ventilated to the masses

for extending the consumer base for the green products. On this backdrop, this study has been

undertaken to collect responses from the green product users in and around Kolkata to find out

the significant factors, through factor analysis, which contribute for the popularity of the

Green products. The study also tries to find out the impact of different psychographic variables

with respect to popularity of green products. The findings so obtained will definitely help in

augmenting the usage of green products and hence contribute to safeguard the health of

consumers and environment at large.

KEYWORDS: Green Products, Factors, Kolkata, Factor Analysis, Psychographic Variables.




ACADEMICIA:





DECONSTRUCTING CONSTRUCTIVISM:

A STEP TOWARDS POST CONSTRUCTIVISM

Sanjay Chotaliya*

*Research Scholar,

Bhavnagar University,

Bhavnagar, Gujarat, India.

ABSTRACT

Our past is extensive and profound in comparison to what other generations have. Any

discipline has a wide spectrum of principles/ experiments and ideologies. Unfortunately, quite

a lot from this quantum has failed in answering questions of the present day realities.It means

we are living in such a state of frustration, where, whatever was to be created, has already

been created. So, we have marched back towards the past as far as creation is concerned.

Individual cantered ideologies which gave birth to humanity after the world wars have now

gradually thrown us in to ruined palace of despair, insignificance and nothingness.




ACADEMICIA:





ROLE OF SHATKARMA & PANCHAKARMA ON C REACTIVE

PROTEIN

Dr. Sunil Kumar*; Prof. V.P. Upaddhyaya**


Department of Yoga & Health,

Dev Sanskriti Vishwavidyalaya,

Shantikunj, Haridwar, India.

**Professor,

Himalaya Ayurveda College,

Senior Member,

Uttarakhand Chikitsa Parishad.

ABSTRACT

C-reactive protein (CRP) is an annular (ring-shaped), pentamericprotein found in the blood

plasma, the levels of which rise in response to inflammation (i.e., C-reactive protein is an

acute-phase protein of hepatic origin that increases following interleukin-6 secretion from

macrophages and T cells).Present study is aimed to find out the effects of practice of

Shatkarma (Vaman, Jalneti&Kapalbhati) and Panchakarma (Vaman&Nasya) on C reactive

protein in human subjects. The result revealed that post-experiment C reactive protein was

lower than that of pre-experiment.

KEYWORDS: Shatkarma, Vaman, Jalneti, Kapalbhati, Panchakarma, Nasya, Vaman Karma,

C Reactive Protein.




ACADEMICIA:





CHLOROPYRIFOS INDUCED ACTIVITIES ON ERYTHROCYTE

SEDIMENTATION RATE IN FRESHWATER FISH, CHANNA STRIATUS

P.Pandari Reddy*; Dr. G.Sunitha**; Dr. Shaikh Afsar***

*Department of Zoology,

University College of Science,

Osmania University,

Saifabad, Hyderabad, India.

**Department of Zoology,

University College of Science,

Osmania University,

Saifabad, Hyderabad, India.

***Department of Zoology,

Vivek Vardhini Day College,

Hyderabad, India.

ABSTRACT

Application of pesticides in agricultural practices has elevated the risk of contamination of

aquatic habitat and its ambient environment. Considering the fact, the present investigation was

carried out to study the impact of sublethal concentration of chlorpyrifos exposed after regular

interval of 24, 48,72 and 96 hrs on erythrocyte sedimentation rate of freshwater fish Channa

striatus .This is common edible fish abundantly found in local river Manjira river district

Hyderabad . The Godavari platoon is well flourished by various crop cultivations .Hence the

former using chlorpyrifos as an effective insecticide to control various pests. Ultimately the

excess run of water carries chlorpyrifos reaches to the aquatic habitat and disrupting the

aquatic biota. In present study, The haematological analysis showed significant increase in

erythrocyte sedimentation rate of treated animals as compared with control.




ACADEMICIA:





COMMODITY DERIVATIVE WITH SPECIAL REFERENCE TO

MCXINDEX

Prof. Badiuddin Ahmed*; Mrs. Saleha Firdous**

*Department of Management and Commerce,

Maulana Azad National Urdu University,

Gachibowli, Hyderabad, India.

**Associate Professor & Research Scholar (AMU),

Al-Habeeb College of Engineering & Technology,

Hyderabad, India.

ABSTRACT

The trading in commodities was started with the first transaction that took place between two

individuals. We can relate this to the ancient method of trading i.e., BARTER SYSTEM. This

method faced the initial hiccups due to the problems like: store of value, medium of exchange,

deferred payment, measure of wealth etc. This led to the invention of MONEY. As the market

started to expand, the problem of scarcity piled up .The farmers / traders then felt the need to

protect themselves against the fluctuations in the price for their produce. In the ancient times,

the commodities traded were – the Agricultural Produce, which was exposed to higher risk i.e.,

the natural calamities and had to face the price uncertainty. It was certain that during the

scarcity, the farmer, realized higher prices and during the oversupply he had to loose his

profitability. On the other hand, the trader had to pay higher price during the scarcity and vice

versa. It was at this time that both joined hands and entered into a contract for the trade i.e.,

delivery of the produce after the harvest, for a price decided earlier. By this both had reduced

the future uncertainty. In this paper an attempt has been made to track the volatility analysis of

some commodity derivatives on the basis of empirical finding of 4 years future prices of select

commodities: - Gold& Silver. A volatility analysis of these two precious metal commodity have

been carried out in this paper.

KEYWORDS: commodity gold derivatives, futures trading, volatility, Gold demand, Gold

supply, performance of Gold.




ACADEMICIA:





E-COMMERCE IN INDIA

Krishan Kant*; Hashir Mairaj**; Supriya Kamna***

*Sri Ram College of Commerce,


New Delhi, India.


Shaheed Bhagat Singh College,


New Delhi, India.


Shivaji College,


New Delhi, India.

ABSTRACT

India is one of the fastest growing economies having a growing middle class with penetration

of consumer goods and technology. It has one of the largest and fastest growing internet

user‟s populations.It hadinternet population of 190 million active users as of June 2014which

is third largest after China and US and It is estimated that India would have second largest

internet population of over 500 million users as of 2018. There has been an increase in the

level of income, priority toward education and changing lifestyles.This has opened an

abundance of investment and growth opportunity of E-Commerce in India. Many websites

have been launched in India over the past few years facilitating thesaleof almost everything.

The E-Commerce market was valued at INR 81,525 crores by the end of December 2014

registering a growth of 53% over the last year and is expected to grow at the rate of 33%

during 2015 to cross INR 1 Lakh Crores by end of year 2015. However, In order to sustain E-

Commerce growth in long-term, structural reforms are required to take place.

KEYWORDS: Cash-on-delivery,E-Commerce, E-Tailing, Growth.




ACADEMICIA:





ROLE OF ELECTRICITY IN RURAL DEVELOPMENT

Mr. Rajesh*

*Lecturer,

C. R. Kisan College,

Jind, India.

ABSTRACT

Electricity is the most versatile form of energy. Its adequate supply is essential for the socio-

economic development of any present day society. This chapter presents an analysis of the

impact of electricity on the various facets of agricultural and rural industrial activity etc. in

rural areas. By and large, the direct impact on these and the resulting benefits accruing to the

households as a result of use of electric power for lift irrigation and for operating industrial

units in terms of their nature and extent have been analysed and assessed here in this chapter.





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South Asian Academic Research Journals