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8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 1/19
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 2/19
What is Social Media?Social Tools
Social TipsSummary
Outline
1 What is Social Media?Designed for conversation and connectionWhy use social media?
2 Social ToolsTools
3 Social TipsTips
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 3/19
What is Social Media?Social Tools
Social TipsSummary
Designed for conversation and connection.Why use social media?
Most of us are social by nature.Social media uses technology to create points of connection.
It’s not really new.
It is Very public.
Equal weight given to both content and connection.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 4/19
What is Social Media?Social Tools
Social TipsSummary
Designed for conversation and connection.Why use social media?
In the beginning.When geeks ruled the net.
The “orignal internet”, aka ARPANET,was developed to letscientists connect to each other.
Creating networks and talking about stuff is fundamental tothe net.
Email, usenet groups and irc developed with the net.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 5/19
What is Social Media?Social Tools
Social TipsSummary
Designed for conversation and connection.Why use social media?
Elements of sociability.Identity, connection and reputation.
Tell people who you are- establish an online identity.
Provide ways for people to respond to you - you wantconversation, not monologue.
Establish, and protect, your reputation - this is your currency.Spend it wisely.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 6/19
What is Social Media?Social Tools
Social TipsSummary
Designed for conversation and connection.Why use social media?
Tell me a story.We all like a good story.
Stories are much more social than statistics.
Stories can invite reflection, and draw out new stories.
Stories can inspire action.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 7/19
What is Social Media?Social Tools
Social TipsSummary
Designed for conversation and connection.Why use social media?
New, fast and (fairly) easy.
New audiences are waiting online.
Adding social content is.Social Media tools are web 2.0 tools.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 8/19
What is Social Media?Social Tools
Social TipsSummary
Designed for conversation and connection.Why use social media?
Everything is social now.Or it soon will be.
Social is the new “next big thing”.
Calling it social doesn’t make it so.
Different publics gather around different wells.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 9/19
What is Social Media?Social Tools
Social TipsSummary
Designed for conversation and connection.Why use social media?
New audiences to be found.Shifting demographics and you.
Majority of users - 25-54 years old.
Almost 2/3 of users earn more than $50,000.0 per year.There is no one “type” of user - some graze, some lurk, someare vocal.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 10/19
What is Social Media?Social Tools
Social TipsSummary
Tools
Facebook.
400 million users - growing daily.
Wide range of features.Increasingly used by organizations for outreach and publicity.
Paul Treadwell SocialMedia101
Wh i S i l M di ?
8/9/2019 SocialMedia101-Tools and Tips
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What is Social Media?Social Tools
Social TipsSummary
Tools
Twitter.
Short, short stories - 140 characters.
Follow me, I’ll follow you.Flows, like a river....
Paul Treadwell SocialMedia101
Wh t i S i l M di ?
8/9/2019 SocialMedia101-Tools and Tips
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What is Social Media?Social Tools
Social TipsSummary
Tools
And more.
Posterous,Tumblr, et al. Post once, appear many places.
Buzz. Like Twitter.Wave. Collaboration.
Paul Treadwell SocialMedia101
What is Social Media?
8/9/2019 SocialMedia101-Tools and Tips
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What is Social Media?Social Tools
Social TipsSummary
Tips
TrustMore than just a Hal Hartley film.
Trust and reputation go hand in hand.
Begin from the foundation you have, in the world, already.
Be careful- traffic on a 2-way street can be...risky, sometimes.
Paul Treadwell SocialMedia101
What is Social Media?
8/9/2019 SocialMedia101-Tools and Tips
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What is Social Media?Social Tools
Social TipsSummary
Tips
Who’s your friend?
Be clear about your audience/stakeholders.
It’s always possible that technology isn’t the answer.Different publics gather around different wells.
Paul Treadwell SocialMedia101
What is Social Media?
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 15/19
What is Social Media?Social Tools
Social TipsSummary
Tips
Grow slow.
Take some time to ask why?
Invest wisely. Social media costs, even though the tools arefree.
Focus on connection and conversation.
Paul Treadwell SocialMedia101
What is Social Media?
8/9/2019 SocialMedia101-Tools and Tips
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What is Social Media?Social Tools
Social TipsSummary
Tips
Be in many places, at the same timePost once and propagate.
Take advantage of the interconnectedness of the web.
Select a tool and learn to use it.Don’t be distracted by the latetest shiny new thing. If whatyou are doing works-keep it up.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 17/19
What is Social Media?
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 18/19
Social ToolsSocial Tips
Summary
Summary
Social media is here to stay.Let’s learn to use it well.
Act as though everything you do online is public.
Propagate. Post once and populate many.
Outlook
Mobile is coming.So is the internet of things.
Paul Treadwell SocialMedia101
8/9/2019 SocialMedia101-Tools and Tips
http://slidepdf.com/reader/full/socialmedia101-tools-and-tips 19/19
Appendix For Further Reading
For Further Reading I
T. Watson.CauseWired: Plugging In, Getting Involved. Changing the
World.
Wiley, 2008.C. Brogan and J. Smith.Trust Agents: Using the Web to Build Influence,Improve
Reputation and Earn Trust.
Wiley, 2009.
Paul Treadwell SocialMedia101