4. Why do you need to do it? 1. All sites have a conversion problem. 2. Paid (and organic) traffic is going to continue to get more competitive. 3. Testing software is highly available these days (some are even free).
5. Usability. You arent listening to your visitors Your sites page takes too long to load Your site does not follow standard Web conventions
6. Design. Youve buried important information Your home page is ALL over the place Your site just doesnt look professional
7. Copy. Youre not offering a call to action (CTA) Your messages arent clear You dont repeat vital points often enough
8. Trust. Visitors have no idea how to contact you Youre asking for too much information You have no evidence to support your claims