SOCIAL MEDIA GUIDE

NOTE: Photographers own rights to images which is why sharing a post or content that is public (IDX) is critical. If you are not using the IDX link, you must obtain permission from the broker associate to use an image as well as from the photographer.

SHARING LISTINGS

PROFILES/ABOUT

YOUR LISTINGS:You should share your listings on social media! Use your purchased rights to use photos and videos.

TIP:Click the share icon on the right side of the property details page on masonmorse.com or your own site.

CBMM LISTINGS:You can share a CBMM listing with an active link back to the www.masonmorse.com website, but please ask the CBMM agent for permission and provide listing attribution to them. If it’s your photo, you must ask permission to use and post that image, and provide attribution to the listing agent and company.

EXAMPLE:Immaculate Carbondale condo on tour today! Ideal for people who want to walk or bike to town. Just listed by Patty Brendlinger, Coldwell Banker Mason Morse. Call me to preview!

NON-CBMM LISTINGS: Permission is needed. If you share a non-cbmm listing it has to have an active link back towww.masonmorse.com or your personal website, and you MUST provide listing attribution to the agent and brokerage that owns the listing. If it’s your photo, you must ask permission to use and post that image, and provide attribution to the listing agent.

EXAMPLE:New home on the market makes slopeside a reality. Ready to create your residence in Snowmass Village?Call me. Listing courtesy of BROKER’S NAME with BROKER’S COMPANY.

If you post properties or talk real estate on either business or personal social media accountsyou MUST identify yourself as an agent with Coldwell Banker Mason Morse. You should also use your personal website or your masonmorse.com agent page in the profile link.

Social Media is considered online advertising. The content you post is subject to many regulations, and should be carefully considered before being made public. You are solely responsible for the information and content that you make available anywhere on the web.

SEE: Marketing Addendum & Identity Standards Manual in the Company Policy Manual for additional information.

RULES

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SOCIAL MEDIA GUIDE

HASHTAG

A hashtag is a word or phrase describing the content or context of your post that helps people find it more easily. It doesn’t give any person a notification of what you’ve posted. It only increases the visibility of that post for people looking at that phrase. A hashtag is used by typing the “#” symbol preceding the word or phrase. The text will turn blue and become a hyperlink. Try #cbmasonmorse - Think of it like, “I’ll put this picture in this folder so it’s easy to find.”

EXAMPLES:

Mentioning a person or business in a post is called tagging them. A tag identifies a person or brand and notifies them they’re being talked about. A tag is not a hashtag! A tag is used by typing the “at” symbol (@) preceding a person’s or company’s name. Their name will turn blue and become a hyperlink. Try @cbmasonmorse - Think of it like, “Tag! I’m talking to YOU!”

EXAMPLES:

MENTION/TAG