Social Media and Crowdsourcing in Planning and Design

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Presented at the ASLA National Meeting by Zach Flanders (BNIM), Nick Bowden (MindMixer), and Nicole Crutchfield (City of Fargo)

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  • 1. ASLA Annual Meeting 2012Social Media and Crowdsourcingin Planning and DesignPhoenix, AZ | 30 September 2012ASLA National Meeting | 30 September 2012 | 1

2. Presenters:Nick Bowden, AICPNicole Crutchfield, AICP, ASLAZach Flanders, AICP ASLA National Meeting | 30 September 2012 | 2 3. Learning Objectives1. Learn the benefits and potential pitfalls of social media and crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.3. Learn how to incorporate public input collected through crowdsourcing into the final plan.ASLA National Meeting | 30 September 2012 | 3 4. 1. Why Social Media and Crowdsourcing?ASLA National Meeting | 30 September 2012 | 4 5. What is Social Media? People having conversations online...Photo Credit: ShutterstockASLA National Meeting | 30 September 2012 | 5 6. What is Crowdsourcing? And creating real products, services, and urban spaces together.Photo Credit (right): Peter Bishop ASLA National Meeting | 30 September 2012 | 6 7. Why Should Designers Care? The Crowd is the smartest person in the room. Listening to The Crowd will make the end product better. The Crowd just might be able to get it done when everyoneelse fails.Photo Credit: ShutterstockASLA National Meeting | 30 September 2012 | 7 8. Why #online?ASLA National Meeting | 30 September 2012 | 8 9. 950 million people on facebook ASLA National Meeting | 30 September 2012 | 9 10. 61.7%of U.S. residents over 14 onfacebook ASLA National Meeting | 30 September 2012 | 10 11. 53%of adults 65+ are active onlineASLA National Meeting | 30 September 2012 | 11 12. 62%of low-income (