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This slide gives an overview on how social media, crowdsourcing and branding can be fused to form a powerful campaign for companies that wish to leverage their marketing efforts.
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Sm Br Cs
Sheenah Tan
Social Media, Branding and Crowdsourcing Fusion
Mastering Online Ranking Conference 2012
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Social Media
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About me
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Branding Crowd-sourcing
About Sheenah
Background
• Raised in Los Baños, Laguna • Plays the drums and piano, band sessionist • Founder, The Indie Culture (www.theindiculture.com)
Education
• BS Economics, UP Los Baños, 2004 • AB Communication, Lyceum of the Philippines Laguna, 2008 • Masters in Communication, PUP Graduate School, present
Specializations
• Online reputation management, search engine optimization • Social media and online community management • Web design, photography, blogging, Wordpress, copywriting
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Social Media
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About me
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Branding Crowd-sourcing
Contact Sheenah
Web
• www.sheenahtan.net • http://sheenahism.wordpress.com • www.theindieculture.com
Social media
• facebook.com/dvaechin • twitter.com/sheenahtanph • pinterest.com/sheenahtanph • formspring.me/sheenah • gplus.to/sheenahtanph
More?
Download resume: www.sheenahtan.net/resume
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Branding
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Social Media
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About me
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Branding Crowd-sourcing
Definition ↘ The name, symbol or design that identifies and sets your business apart from others (entrepreneur.com) ↘ How your target market sees your business ↘ Feedback on your product & promotions
establish Branding
Branding
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Social Media
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Branding Crowd-sourcing
About me
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What’s the meaning of this logo?
establish
Branding
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Social Media
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Branding Crowd-sourcing
About me
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W • Website
P • Packaging
ETC • Other
promotional materials
establish
Branding
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Social Media
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Branding Crowd-sourcing
About me
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Components
BRANDING
Mission
Idea
Qualities
Features
establish
Branding
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Branding Crowd-sourcing
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Successful branding:
The point at which how you want your business to be known and how it is actually known meet
Your perception of
your company Their perception of
your company
Successful branding
establish
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Crowd-
sourcing
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Social Media
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Branding Crowd-sourcing
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engage Crowdsourcing
Brief history ↘ Coined by Jeff Howe in June 2006 ↘ First appeared in Wired magazine ↘ “The Rise of Crowdsourcing” article
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Branding Crowd-sourcing
About me
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engage Crowdsourcing
Definition ↘ The practice of assigning tasks or activities to a large group of people ↘ The targeted group is indefinite ↘ The act of collecting information/output from public ↘ Can either be collaborative or competitive
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Social Media
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Branding Crowd-sourcing
About me
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engage Crowdsourcing
Examples ↘Freelancer.com’s Expose Your Logo Contest
↘Starbucks’ My Starbucks Idea
↘ Nokia’s Design By Community
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Social Media
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Branding Crowd-sourcing
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engage Crowdsourcing
Uses/purposes ↘ Lead generation ↘ Content generation ↘ Feedback ↘ Brand dissemination ↘ Psychographics
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Social Media
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Branding Crowd-sourcing
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engage Crowdsourcing
Branding & crowdsourcing ↘Use branding to easily engage people to participate in activities. ↘Strengthen branding to obtain broader target participants and quality inputs. ↘A company with successful branding is likely to succeed in crowdsourcing. ↘A company may use crowdsourcing to further establish branding.
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Social media
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Social Media
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Branding Crowd-sourcing
About me
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establish Social Media
interaction
web-based
sharing
information
communication resources
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Social Media
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Branding Crowd-sourcing
About me
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establish Social Media
Social media & branding Social media is the perfect venue to establish and leverage company branding. Success of branding can be measured through different metrics.
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Social Media
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Branding Crowd-sourcing
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execute Social Media
Number of ‘likes’/shares/true reach
Followers/retweets/mentions
Check-ins/tips/to dos
Repins
Views/likes
Shares
Success metrics
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Social Media
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Branding Crowd-sourcing
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execute Social Media
Social media & crowdsourcing Social media can be a perfect tool to make crowdsourcing campaigns viral. It can, at least, disseminate information to those outside the scope.
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Social Media
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Branding Crowd-sourcing
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execute The Fusion
Social media, branding & crowdsourcing Social media is the channel or venue to establish branding and engage people to participate in collaborative discussions. After establishing the branding and engaging people in crowdsourcing, social media can execute all other efforts to gather information that may be vital to the company and maintain its status in the market.
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Social Media
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Branding Crowd-sourcing
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The Fusion
3 E’s Establish
Engage Execute
branding crowdsourcing social media
