Naming (not positioning)

Dread Pirate Carter carterlaren.com @claren  

Congratulations, you’re a moron!

inaraventures.com/blog/54

Dread Pirate…Westley?

Dread Pirate…Westley?

A good name instills:

A good name instills: Fear?

A good name instills: Trust?

A good name instills: Inspiration?

A good name instills: Joy?

A good name instills: Nothing.

A bad name: Ruins everything.

How to not fuck-up your name (in some cases, literally)

Carter Laren carterlaren.com @claren  

Step 1: Brainstorm Step 2: Whittle down Step 3: Test Step 4: Deploy

GoDaddy  NameCheap   eNom  

Step 0: Avoid whois

Step 1: Brainstorm

Step 1: Brainstorm

Find friends

Step 1: Brainstorm

Pre-storm:

25 names each

Step 1: Brainstorm

Look stupid Ban criticism

Step 1: Brainstorm

Change setting

> 200 names

Step 2: Whittle down

Step 2: Whittle down

Is it short?

Step 2: Whittle down

Is it easily communicable?

Step 2: Whittle down

Step 2: Whittle down

Avoid Portmanteau

Step 2: Whittle down

Shitdea (n): A shitty name you came up with with

tipsy and typing words randomly into

portmanteur.com

You’re not creating her

Step 2: Whittle down

Step 2: Whittle down

You’re creating him

Step 2: Whittle down

Does it Suggest the category?

Step 2: Whittle down

Step 2: Whittle down

Is it unique?

Step 2: Whittle down

Step 2: Whittle down

Is it alliterative?

Step 2: Whittle down

Step 2: Whittle down

Does it shock Spock?

Step 2: Whittle down

Step 2: Whittle down

Is it a physical object?

Step 2: Whittle down

Step 3: Test

Step 3: Test

Legal compliance

Step 3: Test

Social proof

Step 4: Deploy

Step 4: Deploy

Compromise (it will be ugly)

Congratulations! For a copy of this presentation:

Text CARTER to 66866