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By Gagan Biyani

@gaganbiyani

The Billion Dollar Question

Is my idea any good?

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Gagan Biyani: About Me

Co-Founder, UdemyFounder Institute GradRaised $16 MMOver $6 MM in courses sold

Marketing Consultant/Advisor, Lyft

Led Lyft’s launch in Los Angeles

Blogger, TechCrunchInvestigative article led to investigation by FTC

Mentor/Advisor Founder Institute, Lean Startup MachineTenderTree, Wedding Party and Sokikom

Founder, Growth Hacker ConferenceLeading startup conference on marketingSan Francisco, May 3, 2013

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Overview

1. Customer Development / Research

1. Startup Concierge

1. Building a Fact-Based Culture

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Elements of a Good Idea

Product/Market Fit

Market SizeViability

Your mom wants to use it

Competition

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Do people want your product?

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Go find your customer

Then, get on the phone and call them!!!

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Anatomy of a Customer Survey

How many days a week do you order take-out ordelivery for dinner?

When you order dinner to your house, how much doyou usually spend per meal (incl. delivery)?

What are your main criteria when determining whatto eat? (Pick as many as applicable)

How much would you expect to pay to have a healthy,delicious, home-cooked meal delivered to your door?

How much would you expect to pay to have a healthy,delicious meal prepared by the head chef of arestaurant you know delivered to your door?

Are you satisfied with the options you have for dinnereach night?

What city do you live in?

Qualifying the audience

Understanding motives

Are the price expectationsreasonable?

How do price expectationschange?

Another qualification

Obtaining facts

Open-ended question

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Testing your product withouttechnology

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Use whatever you need to test your idea

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Minimal Viable Product

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Facts trump Reason

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I’m right. No I’m right. No I’m right.

1. Asian Short Ribs with Star Anise GlazeTender, fall-off-the-bone ribs marinated in a tangy glaze. Served with vegetables.

2. Chef’s Special Meatballs in Spicy Marinara Chef Sam’s specialty. Moist, juicy pork meatballs infused with red pepper and spices.

3. Chicken AdoboSucculent chicken simmered in a fragrant blend of soy sauce, garlic, cider vinegar,black pepper and bay leaves.

4. Braised Chicken in White Wine Leek SauceTender and juicy chicken marinated in a light, flavor-packed sauce. Sprinkled withblack pepper.

5. Vegetable LasagnaHand made pasta in a light cream sauce filled with a medley of fresh veggies.

What meal option do people want to eat?

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Data FTW

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Twitter: @gaganbiyaniE-mail: gaganbiyani@gmail.com

Questions?