Embed Size (px)
DESCRIPTION
The highly competitive nature of the recruitment sector is a challenge for any job site, so having recognised the need to improve their online presence, Hays.com approached bigmouthmedia with a view to securing an online advantage over their competitors. With the credit crunch just starting to make its presence felt, it was imperative that Hays.com had as much online visibility as possible in order to secure its place at the forefront of the UK recruitment market.
Citation preview
ObjectivesThe highly competitive nature of the recruitment sector is a challenge for any job site, so having recognised the need to improve their online presence, Hays.com approached bigmouthmedia in late 2007 with a view to securing an online advantage over competitors including Monster and TotalJobs.
With the credit crunch just starting to make its presence felt, it was imperative that Hays.com had as much online visibility as possible in order to secure its place at the forefront of the UK recruitment market.
The main campaign objectives were:
Improve search engine rankings
Increase online brand awareness
Increase online job applications
Our solution Bigmouthmedia immediately recognised that the technical limitations of the Hays.com site
a huge amount of keyword research would be required alongside impact analysis aimed at
As Hay.com is split into thirty-three separate divisions, the required keyword research was a huge undertaking. In order to move forwards with the project it was necessary to get buy-in from each manager in each division, in itself a mammoth task.
The project encompassed:
Keyword research across hundreds of job categories, and many thousands of keywords
building keyword rich links
Summary
Bigmouthmedia worked proactively with us to provide technical, keyword and external optimisation proposals which we were able to implement within the business from what was a standing start. As a result we saw a substantial uplift in both search engine rankings
”
Mark Newson, Head of Online Marketing
New SEO strategy places recruitment company in better positions
Case Study: SEO
Strategy focused on wide ranging keyword research, online PR, web content and copywriting training
25% increase in position #1 keyword rankings
Increased job applications
A global leader in specialist recruitment, placing professional candidates in permanent, temporary and interim positions.
1
2
3
4
“
1
2
3
4
5
...1
2
3
Our solution (continued)Roll out of content rich, keyword focused second tier content pages
Copywriting training delivered to Hays in-house team to be disseminated across the thirty-three separate divisions
Review of content created by Hays
Due to the wide ranging nature of the campaign, tracking and reporting on the impact of the
undertaking.
Bigmouthmedia designed a bespoke reporting method for Hays.com which enabled all of the required data to be captured for, and segmented by, each division, and which allowed the huge amount of captured data to be easily digestible.
ResultsIncreased ranking exposure for high volume generic terms in each recruitment sector
25% increase in position #1 keyword rankings
Increased job applications
Case Study: SEO
200% increase in top ten places
Top 10 search terms in Google
P P C • S E O • A F F I L I A T E S • D I S P L A Y • O N L I N E P R • I N 1 0 C O U N T R I E S • 3 0 L A N G U A G E S
Want to know more? Speak to a bigmouth today, email [email protected]
services. For company information, buyers’ guides and more case studies go to bigmouthmedia.com
4
5
6
1
2
3
4
5
2008
2009
2008
2009
