Embed Size (px)
DESCRIPTION
Citation preview
Search engine optimization
WIJSdigital agency
‣ digital agency
‣ everything online
‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...
‣ 54 FTE (june 2012)
‣ focused on results (sales, leads, conversions)
‣ strong methodology - user centered approach
‣ integrated process and teams
Tweet-style Summary
Process
Operate
Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!
Traffic
Search engine optimization
‣ bring more visitors to the website
‣ without spending advertising budget (focus on SEO)
‣ non-branded traffic: not on brand name, with generic keywords
Goal
Search engine optimization
Search engine optimization
Search engine optimization
5 months of data, compared with same period last year.
Search engine optimization
Search engine optimization
from 3.858 to
18.935 visitors
Search engine optimization
= 390% more visitors
from 3.858 to
18.935 visitors
‣ keyword research
‣ writing webcopy & metadata
‣ develop landing pages based on keyword research
‣ optimise content rest of website
‣ coordinate technical adaptations site with webbuilder
‣ strategic linkbuilding
‣ using Google Analytics
‣ local SEO by creating and optimizing Google Places
What we did
‣ analysis of competitors
‣ optimize existing backlinks
‣ optimize internal links
‣ content creation external websites
‣ SEO optimization of press releases
‣ using existing vacancies for linkbuilding
Strategic linkbuilding
‣ setup conversion funnels and tracking
‣ using Google Analytics to benchmark and follow up
‣ finding long tail searchwords in GA
Google Analytics
Search engine optimization
from 100 to 1.500
daily visitors
Process
We deliver strategy, execution and tools to help you score in digital.
We will make you awesome in digital.
Questions?
Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://[email protected]
BE 0473.071.275
