An ‘ACE shot’ for heavy web Traffic @ GolfHelpTips.com

Omnie Solutions (I) Pvt. Ltd.

Past Scenario / Overview

GOLF GENIE™ – Golf Genie™ is an Atlanta based golf pocket guide provider that provides easy-to-absorb golf instruction, tips, practice drills and routines to accelerate development and rapidly lower golf score for novice and veteran golfers.

The company experienced a poor online presence that was damaging the brand GOLF GENIE™

The company experienced a dull look and feel of the website that resulted in lacked appeal from golfers and golf beginners.

Background of Golfhelptips.com

GolfHelpTips.com was a 9 months old online store for Golf Pocket Guide book (GOLF GENIE™).

The website was built on the CMS – Volusion.

There were very few pages on the website.

The website was neither search engines friendly nor optimized.

Objectives of Golfhelptips.com

The primary objective of Golfhelptips.com was to reach out to the right audience through search engines with minimum budget.

Options that GOLF GENIE™ chose

Search Engine Optimization

Paid Advertising on Search Engines.

GOLF GENIE™ chose search engine optimization rather than paid to get better results with limited budget. They wanted to Get more traffic from search engines Create more brand awareness Longer lasting rank and traffic

Challenges Average understanding of the CMS in

which site was developed.

Minimal technical support from the client end.

Domain issues, since Golfhelptips.com was running on three different domains.

Issues in placing the assigned keywords, since the site structure, URL naming , navigation were very poor.

Issues in fixing keyword prominence, keyword density and other on page factors; since only images were used to describe each and every aspect of the

product.

Same Title and <Meta> tags were used on all web pages.

Number of issues with the indexed pages that hindered effective search engine crawling . The issues were like:

Page duplicity

No interlinking on the web pages

Very low Link popularity

No use of ALT and Heading tags

Unwanted codes on web pages

Deep link ratio was zero

Strategy & Initiatives

To resolve issues faced by Golfhelptips.com, Omnie took the below initiatives:

Deep understanding of the Content Management System

Directly worked with the hosting provider, in order to get the domain and mirror site issues resolved

Restructured the entire website to make it user and search engine friendly

Fixed the content duplicity issues

Worked with copy writing team, to get the content requirement fulfilled

Used best strategy (On-Page and Off-Page) for increasing page relevancy and link popularity

Results

An appealing , users and search engines friendly website was designed.

The visibility of GOLF GENIE™ was achieved in a short span of time.

Website traffic increased .

Sales of GOLF GENIE™ pocket guide and mobile apps increases

Keywords Ranking Status

Improved Rankings with Search Engines

Keywords Rank on Google as on May 2011 Rank on Google as on January 2012 Golf Pocket Guide 1 1

Golf Practice Routines 1 1

Pocket Golf Tips 1 1,2

On course golf tips 4 5

Golf swing fault 5 6

Consistent golf 6 5

Golf guides 6 2

Uphill Golf Shots 6 1

Cure Pull Shot 7 5

Golf Books for Beginners 7 7

Golf Full Swing 7 7

Golf Pull Shot 7 6

Putting Basics 7 9

Golf Hook 9 5

Golf Slice 9 10

How to Practice Golf 9 7

Pocket Caddy 9 Nil

Fix my Slice 10 9

The project was completed in May 2011, but results still

records!

About Omnie Solutions

Omnie Solutions is IT Services & Solutions company providing enterprise solutions & services since 2002

200++ employees

Having 50++ Clients Worldwide

Microsoft Gold Partner (Software Development)

Oracle Gold Partner

IBM WebSphere Implementation Partner

Our Presence

USA | UK | Europe | Malaysia | Sweden | Canada | Czech Republic | India | Japan | China |

Service & Solutions Offerings

Services Offering

Enterprise Web Application

Resource Augmentation

Mobile Applications

Application Development

Migration & Re-engineering

Interactive Marketing

Quality Assessment

Solutions Offering

E – Commerce

Digital Asset Management

Content Management Systems

Document Management

Event & Exhibition Management

Technologies Application Development Proficiency on various technologies

Microsoft - .Net 4.0 framework, SharePoint 2010, Biztalk, Commerce Server

Siebel CRM Enterprise Suite

IBM WebSphere Portal Server Solutions

JAVA Spring & Hibernate

Database (MYSQL, Oracle, MSSQL, SQL Server)

Mobile Platform (iPhone, Blackberry & Android)

Web Application Development (PHP, ASP.net, JAVA, XML, AJAX, VB, Cold Fusion, PowerBuilder, HTML)

Thank You !

For more details contact us:

Omnie Solutions (I) Pvt. Ltd. D-108 2nd Floor, Sector 2, Noida-201301

Tel : +91-120-2442591-4 Fax : +91-120-2442590

Or write us at info@omniesolutions.com

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