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This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India.It is a good example of the power of social media, and can be used to help convince the doubters of social at the work place.
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Multi-channel Online Marketing Case
Study
Pathik Bhatt
www.pathikbhatt.com
SEO + Social = Win
pathikbhatt.com
Opportunity Knocked
Satellite image of India at night found on Facebook Many discussing it on Facebook & Twitter
Discovered it was fake & Found its source
Tested the following channels: SEO Content Creation (Blog)
Link Building (Blog commenting)
Social Facebook
2
pathikbhatt.com
Channels & Tactics: SEO
Keyword Research
Optimized the title tag
Added relevant keyword rich tags
Content Optimization
Answered a question many would have in my post
Added more content about a related topic in the
post
Link Building
Commented on others’ related blog posts with link
to my site3
pathikbhatt.com
Link from High Quality Site
4
Comment on a website with link back to my
post
pathikbhatt.com
Gained more Links to my site
5
Blogs
Social
Media
pathikbhatt.com
SEO Results
6
Daily Average
Before:
6.14 visits
Daily Average After:
20 visits
226%
Increasein average daily
visits
pathikbhatt.com
3 months later…
7 Google Search Results Page on January 15,
2012
pathikbhatt.com
Channels & Tactics: Social
Overall Created custom content & images for social sharing
Facebook Commented on others’ posts about the image Posted link to my blog
Twitter Replied to tweets about image Posted link to my blog Used TwitPic to share custom images
Reddit Found appropriate channel on site to post My site became part of a top comment on related post
8
pathikbhatt.com
Facebook Posts
9
pathikbhatt.com
Tweets & Re-tweets
10
ReTweet
pathikbhatt.com
Comments & Likes
11
pathikbhatt.com
Post was picked up on
Reddit.com
12 Link to my blog
post
pathikbhatt.com
Social Results
13
95% of
Referred
Traffic was
from 3 Social
Networks
pathikbhatt.com
Summary | Oct 22 – 31, 2011
14
Search sent: 2,399 visitors
Social sent: 8,752 visitors
Single day high: 6,538 visitors
Questions / Comments:
@makeyourownpath
