CONTENT

Online Marketing Advantages/Disadvantages Different Methods of Online Marketing SEM (SEO/SMO/PPC) Concept & Sub sets of SEM Web2.0

ADVANTAGES OF ONLINE MARKETING

ATTRIBUTES ONLINE MARKETING OFFLINE MARKETING

Campaign Set Up Inexpensive Expensive

Sales & Purchasing

Time Saving & Easy Time Consuming & Complicated

Global Marketing Easy Not Possible

Conversion Results

Immediately Time Consuming

Conversion Tracking

Easy Complicated

Open Store 24x7 hours Limited

Conversion Ratio High Low

DISADVANTAGES OF ONLINE MARKETING

ATTRIBUTES ONLINE MARKETING OFFLINE MARKETING

Technology Effective Only Internet Savvy For all People

Personal Information

No Security Secure

Product Delivery Take Time Immediately

Secure Sales/ Purchase

No Guarantee Secure

Product Safe Delivery

Take Time Immediately

Competition High Low

SEM(SEO+PPC)

Affiliate Marketing

SMO

SEM

SEO SMO PPC

Asia Pacific30%

North America

22%

Latin America

9%

Europe32%

Global Share of Searches

SEARCH ENGINES MARKET SHARE

2007 2008 2009 2010 20110

20

40

60

80

100

120

OtherBingYahooGoogle

PPC PROCESS

1Goal

2Study

3Develop

4Launch

5Improve

Branding

Online Sale

Sign Up

Leads

Audience Behavior

+

Keyword Research

Campaign+

Ad Group+

Ad Copy+

Landing Page

Ads

+

Landing Page

Measure Daily Results

+

Modify/Test

Emerging Tech

. Web Services/ API’s. Content Tagging

.Mashups. AJAX. RSS

Applications

. Flickr. Google Map

. Blogging.Wikis

. Delicious. Technorati

Major Retailers

. Amazon API’s. Google Adsense API

. Yahoo API. Ebay API

DINESH THAKUR, SEM ANALYST

Twitter: @DineshSEM Blog: http://dineshthakursem.blogspot.com E mail: dineshseo7@gmail.com