PowerPoint Presentation

Zane Gallman Ambre FrancJoel BrownJulieanna Rosa

What is Travel Centers of America?Founded in 1972 by Phil Saunders under the name Truckstops of AmericaOfficially named TravelCenters of America in 1997250+ SitesLocated in 43 states and 1 location in Ontario, Canada15,562 employees (2014)

2

Refuel. Replenish. Refresh

Key Personnel

CultureProven LeadershipDedicatedEmployeesSatisfied Customers

Current Strategy&Goals The current grand strategy is GROWTH

Via vertical integration and development of new sitesThe business strategy is to serve fuel, food, and relaxation by providing a safe and comfortable environment for the everyday traveler.

Industry Competition

Locations: 300Employees: 10,000Locations:630Employees: 23,000

SWOT Analysis

Levels of Business Environment

C+CB+B

MacroIndustryDirectInternalMany RegulationsQuality StandardsHygiene policiesMany competitorsCostly

UnattractiveGood position in the marketDifferential by sizeGreat locationGrowth via expansion

Porters 5 ForcesThreat of New EntrantsSuppliers Bargaining PowerIntensity of RivalryBuyers Bargaining PowerThreat of Substitutes - ++

Value Chain

Product Life Cycle

Hoffers Market Life Cycle

ABELS STRATEGY OF DEVELOPMENT AND EVOLUTION

BCG Matrix

Financial ReviewProfitabilityEfficiency Debt / EquityLiquidityB+C+BB+

LiquidityProfitability

Activity & Efficiency Ratio

Long Term Debt to Equity Ratio

Implementation Electric Car ChargersImplementing electric car charging stationPossible partnerships with companies like TeslaWin/Win situation

Up our MarketingHiring a marketing firmCreate more TV adsMore competitive interstate billboards

Final Decision

-By utilizing the most current, innovative, and ecological technology, Travel Centers of America can save money and attract an even larger audience. Implementing electric car charging stations will welcome new suppliers and customers while remaining environmentally friendly.

Thank you!Questions?