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Are you New to SEO? Why not take three minutes and go through this quick and easy to understand presentation that can introduce you more about search engine optimization? It’ll quickly cover the basics. For more topics you can visit http://digitalvani.com or mail me @ arun at digitalvani.com. If you implement all of the advice here, your traffic from search engines will increase. Just be patient. It takes time for search engines to update their records, as they have to crawl billions of websites. Also, note that it will take time to figure out what works for your site. As you need to tweak your site that best suits your requirement. Often what works best for site A will not work for site B. There aren’t any shortcuts in Search engine optimization. If you do anything shady to speed things up, eventually you will get caught and punished. It’s never worth it.
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Search Engine Optimization (SEO)
Prepared by:
Arun Mohapatra
http://digitalvani.com
GUIDE FOR BIGGNERS
Index
• Introduction
• What is SEO?
• Components for SEO
• How Search Engines Work?
• Conclusion
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Introduction
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Search Engine Optimization (SEO)- The Definition
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
In other words SEO is the strategies, techniques and tactics used to increase the number of traffic to a website by obtaining a high-ranking placement in organic search results for particular search terms known as keywords and phrases.
SEO is a procedure which helps search engines find and rank your site higher than the millions of other sites in response to a search query.
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What is SEO?
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The basic fundamental of Search engine optimization is to ranking a website in Search engine result pages but, SEO is not to game or cheat the search engines. The Goal is to create a great, seamless webpage in a pure ethical manner. While commute the same to the search engines so that they can recommend your website for the relevant searches.
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SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Why SEO?
It makes websites Search-Friendly– High ranking in Search Engines– Improves traffic to you website
It makes websites User-Friendly – Improves the credibility and builds a brand
Ultimate Result– Profitable for site owner– Better ROI
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How Search Engines Work?
It mainly work in 2 forms:1. Finding information by crawling
2. Organizing information by indexing
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Search Engine Operations in Detail
1. Gather Information by Crawling– Crawler or spider moves recursively collective
information/content
2. Organizing Information - sophisticate index
3. Individual web searches run against index– Results are retrieved and shown
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Finding Information by Crawling
Special Software programs known as “web crawlers” used to discover publicly available WebPages in the World Wide Web. The most well-known Google crawler is called “Googlebot”. Crawlers look at WebPages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those WebPages back to servers.
The crawl process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As our crawlers visit these websites, they look for links for other pages to visit. The software pays special attention to new sites, changes to existing sites and dead links.
Special written computer programs used to determine which sites to crawl, how often, and how many pages to fetch from each site. No search engines take money to crawl websites.
Organizing Information by Indexing
The web is like an ever-growing public library with billions of books and no central filing system. Search Engines basically gather the pages during the crawl process and then creates an index to store the information and the respective resource, much like the index in a book. Mostly the index includes the words in the webpage and their locations.
When we search, at the most basic level, search algorithms look up the search phrases in the index to find the appropriate pages. But actually it is more that. For example when we search for “cats”, we many be looking for pictures, a list of breeds or videos.
So the indexing process is different for different search engines. That is why the search result varies in different search engines for similar search queries.
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A Typical Google SERP Layout
SEO Recommendations
• Page Title:– visible HTML text with keywords in it and unique tags through the website
• Page Size and Load Time:– "100 KB" limit is still is still widely held.
• Meta tags: use but don’t stuff– <meta name="description" content=“digital marketing blog for digital marketing insight ">
• Alt tags: use for graphics– <IMG src="digitalvani.jpeg" alt=“digitalvani logo">
• Content is king – Write good content with keywords in mind.
• Geo Targeting– Add geocentric terms to target local areas and better local search result.
• Domain Names– Use keywords as part of domain name but not the exact same as the keyword
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Key SEO Factors
Crawlability / Optimized Code
Internal Link Structure
Link Popularity / Relevance
Key Factors
Content Relevance
Avoid or Minimize: May Negatively Impact Crawler5
• Flash (slow to load and difficult to navigate)
• Frames &Java navigation
• Session ID to track visitors
• Duplicate Title and Meta tags on every page
• Dynamic Urls
• Duplicate Content
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Conclusion
Learning SEO takes time and patience and a lot of practice and remember there is no secrets in SEO.
If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading http://digitalvani.com/ you can find dozens of resources on SEO, SMO and other Digital Marketing Tips that are worthy of your attention.
For any Questions? e-mail @ [email protected]
Thank You
