@HeyShanePurnell

How to makescreencasts & explainers

PEOPLE LOVE

@HeyShanePurnell

The state of video and the Internet

2021 - 80% of Internet traffic will be video

5-10 seconds to capture attention

Video still remains the most engaging medium

@HeyShanePurnell

Why Video Works

There are separate channels for processing audio and visual data

Each channel has limited capacity to retain information

Taking in info via multiple channels helps us understand it better

Dual Channel Hypothesis

1

2

3

@HeyShanePurnell

Why Consider Explainer Videos

90% of users say product videos are helpful in purchase decisions

Including video on your landing page increases conversions by 80%

59% of execs will choose to watch a video over reading

80% of viewers can remember video they viewed 30 days ago

Source: Forbes – 17 Stats about video marketing

@HeyShanePurnell

Popular Explainer Video Styles

Video Works

@HeyShanePurnell

Before You Animate, Know Your Purpose

What Problem are your trying to solve?

@HeyShanePurnell

Your Audience

Demographics,

Psychographics &

Avatars

@HeyShanePurnell

The Structure of an Explainer

Voice OverStoryboard & Script

Music Animation

@HeyShanePurnell

The Script – Two Types

Process Overview

Problem Solution

By CBS Radio (eBay item photo front photo back) [Public domain], via Wikimedia Commons

@HeyShanePurnell

State the problem

Provide the solution

Explain how it works

Call to Action

SPECState the problem Provide the

solutionExplain how it works

Call to Action

@HeyShanePurnell

The Classic Storyboard

Time Audio Video Notes

0:00 Music starts

Have you ever needed to move but didn’t have a truck?Character standing outside of house with boxes wondering what to do?

0:05 You think, wouldn’t it be great if someone would loan you their truck?

Show thought bubble with truck

@HeyShanePurnell

The List Storyboard

∙ Intro∙ First piece of footage∙ Transition∙ Second piece of footage∙ Transition∙ Text based animation∙ Outro

@HeyShanePurnell

The List Storyboard - cont

@HeyShanePurnell

The List Storyboard - cont

@HeyShanePurnell

Voice Over

Do the VO before the

animation

Match the tone with the intent

Don’t be afraid to hire it outPeople will forgive bad video before they’ll forgive bad sound

@HeyShanePurnell

MusicRespect Intellectual property of others

Choose music that reflects the tone

Make sure your music bed compliments the VO

@HeyShanePurnell

Animation

RawShorts

@HeyShanePurnell

Animation

PowToon

@HeyShanePurnell

ResourcesAnimation Software

1. GoAnimate

2. VideoScribe

3. PowToon

4. Animaker

5. Moovly

6. Animoto

7. Synfig

8. Raw Shorts

9. Explaindio

10. Biteable

@HeyShanePurnell

Resources

Other Software

1. Camtasia

2. ScreenFlow

3. Captivate

4. PowerPoint

5. Prezi

@HeyShanePurnell

Do it yourself

POSITIVES NEGATIVES

• Cost• Control

• Time• Effort• Skill

@HeyShanePurnell

Hire a Company

POSITIVES NEGATIVES

• Quality• Originality

• Price• Creative Control• Involvement

@HeyShanePurnell

Shane PurnellBusiness CommunicationVoice OverVideo

WWW.SHANEPURNELL.COM

shane@shanepurnell.com

ShanePurnell

ShanePurnellPage

@HeyShanePurnell

@HeyShanePurnell

References and Resources

• The Easy Guide to Writing a Great Explainer Video Script

• https://www.columnfivemedia.com/easy-guide-to-writing-successful-explainer-video-script

• The Explainer Video Formula• https://www.studiobinder.com/blog/how-to-writ

e-exciting-explainer-videos-that-convert-with-free-explainer-video-script-template/

• What is the best explainer video style for your business

• What is the best explainer video style for your business?

• Complete Guide To Storyboarding Your Video Ideas!

• https://blog.viddyoze.com/complete-guide-to-storyboard-your-video-ideas

• https://resources.goanimate.com/what-is-an-explainer-video/

• https://resources.goanimate.com/does-your-business-need-an-explainer-video

• http://go.yumyumvideos.com/blog/what-is-an-explainer-video

• https://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script https://www.techsmith.com/blog/what-is-screencasting

• http://go.yumyumvideos.com/hubfs/Academy/eBook_2014/eBook-2-Explainer-Videos-The-Ultimate-Marketing-Tool-2017.pdf

@HeyShanePurnell

Special Thank You

Thank you to YumYum Videos and Column Five for permission to show your videos during the presentation.