SBW Media Kit 9.12—NoBB

media integrationin·TE·GRA·Tion: THE ACT oF CoMBininG inTo An inTEGRAL WHoLE

o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1

1 0 6 2 0 S o u t h e r n h i g h l a n d S Pa r k way | S u i t e 1 1 0 – 4 3 1 | l a S V e g a S , n e Va d a 8 9 1 4 1

Andrea CollierCEO | Managing Member

DRIVE + FLY and LAS VEGAS EVENTS & SHOWSin partnership with Nevada Commission on Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

TxtWire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Hang It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

H2O Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

3-D Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Props . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

VegasAnywhere .mobi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Touch-Screen Kiosks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Airport Feeder Market Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

TABLE OF CONTENTS

D R I V E + F L Y

S t a y | P l a y | D i s h | S h o p | E x p l o r e

D R I V E + F LY

tM

Nevada Commission on Tourism

BETTER TOGETHER!TRUSTED | RESPECTED | INFORMATIVE | INTERACTIVE


I N P A R T N E R S H I P W I T H L A S V E G A S E V E N T S & S H O W S

I N P A R T N E R S H I P W I T H D R I V E + F L Y™

smart network

■ NichedirectCarRentalDistributionNetwork

■ Qualifiedleads

■ Over21yearsoldandmustpossess amajorcreditcard

■ DRIVE+FLY isanavigationaltool forthosewhorentcars

■ VisitorswhoflytoLasVegasandrentcarshave33%moreexpendableincometospendon:

1.Dining 4.Attractions 2.Shopping 5.Weddings 3.Entertainment 6.Spas

DRIVE+FLY reaches a nicheaudience.200,000+ bi-monthly

complimentary issuesarehand-placedineachofourpartners’rentalcars.Issuesarereplaceddailywitheachnewrental.

DRIVE+FLY istheonlyAPPROVEDpublicationthatcanbedistributed fromMcCarran InternationalRent-A-CarFacility.

by

Wherever You Are — We Are There Anytime! Anywhere!

circulationBI-MONTHLY

J ULY/AU GUS T 2010

PHOTO: KING OF THE DESERT COURTESY OF PETER LIK, MASTER PHOTOGRAPHER – AIPP, PPA, FBIPP


D R I V E + F L Y

TM

SEPT | OCT 2010


CODY WRIGHT 2010 WORLD CHAMPION

SADDLE BRONC RIDER PRCA IMAGE BY MIKE COPEMAN


D R I V E + F L Y

+

TM

DEC. 1–10, 2011 | NFREXPERIENCE.COM NOV/DEC 2011

TEXT NFR TO 45424WIN COMMEMORATIVENFR SPURS!

$500 VALUE

TEXTNFR

45424WIN COMMEMORATIVE


LUXOR.COM

Open 10am-10pm daily (last admission at 9pm)

The Luxor is also host to the world‑class Exhibition BODIES...The Exhibition.

LVDrive_Titanic_Cover_4x9.indd 1

2/21/12 3:29 PM


D R I V E + F L Y

TM

APRIL 2012

TEXT VEGAS TO 88588 TO WIN A $5,000 GIVEAWAY!


+D R I V E + F L Y

tM

aDDED ValuE Newsletters ■ e-blasts ■ eveNt & show blogs ■ eveNts & shows spotlight ■ iNteractive Media ■ vegasaNYwhere.Mobi ■ iNNovative Media

200,000 |DRIVE+FLY 75,000|LV EVEnTS & SHoWS

10,000|nV EVEnTS & SHoWS

Partners with the Community:

Reno – TahoeInternational Airport

LA

CarsonCity

SanDiego

Winnemucca

VisitorCenter

➤

➤

➤

➤

➤➤

Laughlin

LAS VEGAS

McCarranInternational Airport

➤

Visitor Center Elko

TonapahVisitor Center

MesquiteVisitor Center

VisitorCenter

Visitor Center

smart network

■ NicheIn-AirportDistribution

■Offeredat14VisitorInformationBoothsinsideMcCarranInternationalAirport

■Feedermarketdistributionnetwork

■LatestonEvents,Shows,Exhibitsandmore…

■ AdivisionofNevadaCommissiononTourismworkingto: 1.PromoteLasVegasandNevadatodomestic

andinternationalmarkets 2.Attractmorevisitors 3.Provideaccurateandtimelyinformation,

sothatvisitorsextendtheirstay

LAS VEGAS EVENTS & SHOWS istheonlyAPPROVEDpublication that can be distributed within McCarranInternationalAirport.

Formorethan75 years,NEVADA MAGAzINEhasbeentellingtheSilverState’sstoryinLasVegas,Reno,LakeTahoeandbeyond.Inprintandonline,wehighlighturbanandruraltravel,dining,people,history,nature,events,showsandmore.

$45MillionDollars+…spentbyNevada Magazine readerswhile traveling inNevadaduring2011 —RUF Strategic Solutions survey conducted by Nevada Commission on Tourism

38–45MillionPassengers…enplaneanddeplanefromMcCarranInternationalAirporteachyear

45–47%ofAllLasVegasTravelers…arrivebyair —Las Vegas Convention & Visitors Authority

Wherever You Are — We Are There Anytime! Anywhere!

FactS

circulationBI-MONTHLY

NEVADAJ U L Y / A U G U S T 2 0 1 2

M A G A Z I N E

NE

VA

DA

MA

GA

ZI

NE

.C

OM

|

J

UL

Y/

AU

GU

ST

2

01

2

DI

SC

OV

ER

Y

OU

R

NE

VA

DA

|

B

ES

T

OF

N

EV

AD

A

|

B&

BS

|

1

91

2

MA

ZU

MA

F

LO

OD

3 COZY B&BS

LAS VEGAS’ORIGINAL CASINO1912 MAZUMA FLOOD

DISCOVER YOUR NEVADA6 SILVER STATE TREASURES

15 TH ANNUALBEST of NEVADA

Newsletters ■ e-blasts ■ eveNt & show blogs ■ eveNts & shows spotlight ■ iNteractive Media ■ vegasaNYwhere.Mobi ■ iNNovative Media

200,000 |DRIVE+FLY 75,000|LV EVEnTS & SHoWS

10,000|nV EVEnTS & SHoWS 25,000|LV EVEnTS & SHoWS 10,000|nV EVEnTS & SHoWS

20,000+|SUBSCRiBERS & nEWSSTAnD

AAA, Visitor Centers,Chambers of Commerce

Partners with the Community:



I N P A R T N E R S H I P W I T H D R I V E + F L Y ™

Flagstaff

Prescott

Phoenix

McCarranInternational Airport

➤

VisitorCenter

IPHONE

SMS

BLACKBERRY dROId

Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!

Andrea Collier [email protected]

TM

DRIVE+FLY

EXPAND YOURADvERtisiNg

reach

■ 97% of all text messages are opened

■ 91% of US citizens have cell phones

■ 83% of all text messages are read in the first hour of receipt

■ Ability to reach ALL mobile subscribers around the world, no matter what kind of phone they own

■ Only 37% of America’s 234 million mobilesubscribers have a Smart Phone*

■ Only 6% of America’s 234 million mobilesubscribers engage in QR Codes*

■ Create an opportunity to interact with your customers through special offers and digital coupons

■ Provide an advanced customer experience

■ Evaluate campaign effectiveness throughaccurate response rates

■ Get instant response at points of interest

■ Collect valuable data and create databases to remarket to local, national and international consumers

INTERACTIVE MEDIA | SMSEnhance your marketing mix with TxtWire, the text mes-saging platform, where you can send information via text to 1 person or over 100,000, with the click of a button . Simple and effective, you can easily communicate with consumers, increase your brand interaction and grow cus-tomer loyalty .

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .*Source: ComScore

TM



TM

DRIVE+FLY


reach

■ Provides the ability to reach hundreds of thousandsof consumers through multiple channels

■ Promote new campaigns, offers andbranding opportunities

■ Enables timely delivery of messages

■ Niche PR and publicity

■ Double-sided hangers are 3 .5” wide x 8 .5” longand are printed on 100-pound gloss cover stock in 4-color

■ Creative, production, delivery and distributionare provided

■ 1 month, 2 month, 6 month and annual contractsare available

■ Minimum order 30,000 units

■ Prices vary depending on quantity, distribution, creative, production, delivery and co-op opportunities

HANG IT UP!Hang your brand directly in the faces of hundreds of thou-sands of people that rent cars . Unique hangers can be hung on steering wheels or rearview mirrors in rental cars to reinforce your brand presence and message .

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .*Source: Outdoor Advertising Association of America

Town Square6653 Las Vegas Blvd. S.

702.914.9145

TiVoLi ViLLage420 S. rampart, Ste. 180 702.433.1233

TEX T BRIO TO 45424 to win A $500 gift certificate!

www.brioitalian.com

$295

$5 Martinis M – F 3:30 pm – 6:30 pm

M – Th 9 pm – 11 pm

Enjoy all Tuscan TasTErs

MarTini WEdnEsdays

Happy Hour spEcials

TEXT

SHOP TO 45424 win a $500Shopping Spree & weekend geTaway!

$1,000 value

● $500 Shopping Spree at Town Square

● 2 Night all Inclusive Stay at luxury Suites International at The Signature

Over 100 STOreS

14 FaNTaSTIcreSTauraNTS

18-ScreeNTheaTer

INTeracTIve chIldreN’S Park

www.MyTownSquarelasvegas.com

OVER 100,000 TRAFFIC TICKETS

SUCCESSFULLY

RESOLVED!

Over 20 YearsExperience

Personal Injury

Criminal

Corporate

Family Law

Walsh & Friedman, ltd.— A PRoFESSIonAl lAw CoRPoRATIon —

WalshAndFriedman.com | Se Hábla Español

702.474.4660 400 S. Maryland Pkwy.

las Vegas, nV 89101

702.474.46601424 S. Jones Blvd.

las Vegas, nV 89146

by

Rental Car Partners—

H2OMARKEtINg



TM

DRIVE+FLY


reach

TM

MARKEtINg

■ Place your offer directly into the hands of hundredsof thousands of people that rent cars

■ 1–2 bottles placed in each vehicle that is rentedfrom McCarran Rent-A-Car facility (80% of the car rental market share)

■ Advertiser provides H2O or we will arrange for you .

Minimum order 30,000 units or 13 pallets with 96 cases (2 months)

■ H2O Marketing can provide creative, productionand delivery

■ 2 month, 6 month and annual contracts

■ Pricing varies depending on quantity, interactionwith brands, distribution, creative, production and delivery

H2O MARKETINGDeliver your message right into the hands of hundreds of thou-sands of thirsty people with custom-labeled bottles of water . Bottles are placed in vehicles being rented from McCarran’s Rent-A-Car Facility .

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .

by

Rental Car Partners—



TM

DRIVE+FLY


reach TM

■ Visibility and Impact: The recall rate of mobile adver-tising is 97%*– 91% of target audiences notice both text and graphics*– Individual vehicle advertising generates

30,000 – 70,000 daily vehicle impressions*

■ Cost Efficiency: Compare mobile wrap advertising costs to other advertising mediums . This is one of the lowest CPM in the market!

■ Flexibility: Your full or partial messages can be changed easily and quickly at minimal costs

■ Use your fleet of Mobile Billboards for:– Special Events – Grand Openings – Stage Vehicles at Conventions – Holidays

■ Wrap 5, 10, 15, 20, 25 – 50 rental cars at once

■ Run numerous campaigns simultaneously with your fleet of wrapped vehicles

■ 1 month to 2 year contracts available

■ Pricing varies depending on quantity, creative,production and installation/removal fees

WRAP IT UP!Own your own FLEET of Mobile Billboards for 1/10th the cost of 1 mobile billboard truck! Custom-wrapped rental vehicles promote your brand and products on the street and provide strategic positioning during conventions and events .

– Retail Promotions – Political Events – Corporate Branding – Hotel Branding

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .*Source: Outdoor Advertising Association of America

3D



TM

DRIVE+FLY


reach TM

Boost your Revenuewith 3D Advertising

Social Butterfly World is at the forefront of pushing the boundaries of graphic advertising and promotions with 3D Printing and 3D Display Marketing. We believe our process is the future of signage and display advertising. We have created a patented process where we take an image and make it come out from the artwork anywhere from one inch to seventeen inches, creating a real 3D effect where the image practically jumps out of the material.

Social Butterfly World spent over 3 years in research and development to come up with our patented process to allow us to print on various materials like styrene, plexi, fire-rated ABS to specialty thermoplastic sheets.

The future of graphic advertising is ready now and it is 3D Printing refined and developed by Standout Graphics. We take pride in every 3D creation that comes from our shop and we would be delighted to discuss your ideas with you. Consider contacting us to see how Social But-terfly World can help you with your 3D advertising and 3D marketing projects.

3D



TM

DRIVE+FLY


reach

For the first time in McCarran international Airport history, Social Butterfly World, LLC called out and created a unique 3D image and space for client, Bodies. Special attention to the design, printing and installation was accomplished during this project. The current trends in media and technology are 3D driven. Make a lasting impression and capture your consumer’s attention with our amazing 3D products.

McCarran Int’l Airport3D Wrap

There are many format options for 3D advertising. You can employ 3D effects on posters, miniature models for display purposes, bus shelters, bill-boards, wall scapes, taxi tops and car wraps. The possibilities are truly endless.

Pedestrian BridgeWrap



TM

DRIVE+FLY


reach

Shuttle Bus 3D Wrap

LUXOR.COM Open 10am-10pm daily (last admission at 9pm)

The Luxor is also host to the world‑class Exhibition BODIES...The Exhibition.

LVDrive_Titanic_Cover_4x9.indd 1 2/21/12 3:29 PM


D R I V E + F L Y

TM

APRIL 2012

TEXT VEGAS TO 88588 TO WIN A $5,000 GIVEAWAY!

DRIVE_April_cover.indd 1 2/29/12 7:53:24 PM

Need a Prop?We do that too.



TM

DRIVE+FLY


reach

PRoJECT DETAiLS: Pictured above are giant iceburgs being constructed from foam. once complete, these iceberg props will be strategically placed around the Luxor Hotel pool in Las Vegas. The props are being built and placed to help drive traffic into the Titanic Exhibit located in the Luxor. 3D signs will pop out of the ice-burgs prompting patrons to “Text to Win” FREE 100-Year Anniversary tickets to the Titanic Exhibit and additional casino offers and incentives.

Behind the Scenes



TM

DRIVE+FLY


reach

Download Us…Anytime! Anywhere!

VegasAnywhere.mobi

VEGASANYWHERE

VegasAnywhere.mobi

Vegas’ FREE, streaming app for all smart phones and devices. Gives visitors the freedom to create their own Vegas experience 24/7, while on the go.

For the first time, everything about Vegas is located in one, easy-to-navigate, entertaining virtual location! Advertisers can showcase their property, products and venues through state-of-the-art streaming videos, and allow visitors to preview shows, restaurants, destinations and accommodations. Better yet, visitors can purchase show tickets, make dinner reservations, reserve hotel rooms, rent cars, make a tee time, check flight status of departing or arriving flights at McCarran and have airport concession offers waiting for them when they reach the airport…all with a simple touch on their phone.

VEGASANYWHERE



TM

DRIVE+FLY


reach Touch-Screen KiosksInteractive

■ Real-time, user-interactive touch-screens for public information and service features

■ Reservation and Point-Of-Sale support

■ Interactive Maps and Directory features

■ Public Security and Safety features

■ Coupon and Discounts Offers via “touch texting” features

■ Digital Advertisement support and Ad Revenue generation

■ Demographic Database Aggregation support

Take your marketing to the next level with affordable and innovative touch-screen kiosks.

Fully customisable, kiosks are available in Single, Double and Triple-sided configurations along with unique designs. Ranging in size from 46” up to 65,” our durable aluminum kiosks are waterproof, weather-proof and vandalproof. Built-in speakers and camera allow instant user uploads to Social Media Portals like Facebook, Twitter and YouTube.

Interactive



TM

DRIVE+FLY


reach

Got120 Million?

McCarran International AirportFeeder Market Network

DIgITAL DISPLAYS

InTERACTIVE MEDIA

BAggAgE CAROuSELS

WInDOW WRAPS

SPOnSORShIPS

WALLSCAPES

TAxI LInES

BAnnERS

ExIT SIgnS

BACkLIT SIgnS

3-SIDED ROTATORS

DIgITAL COMMunICATIOn nETWORkS

CuSTOM OPPORTunITIES

PDXPortland Int’l Airport

Approximately 14 MILLION passengers

SLCSalt Lake City Int’l Airport


PHXPhoenix Sky Harbor

Int’l AirportApproximately

42 MILLION passengers

BURBurbank Airport

Approximately 5 .5 MILLION passengers New airports being added

to network soon.

LASMcCarran Int’l Airport


➤

➤

➤

➤

Smart marketingfor intelligent buSineSS

o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1

1 0 6 2 0 S o u t h e r n h i g h l a n d S Pa r k way | S u i t e 1 1 0 – 4 3 1 | l a S V e g a S , n e Va d a 8 9 1 4 1

Andrea CollierCEO | Managing Member

Documents

SBW Media Kit 9.12—NoBB