CUSTOMER

LOYALTY

EARNING

AND

REMUNERATION

Let's Make It

CLEAR

Remuneration Clearly Defined...

www. s a f e shop ind i a . com

Over the last two decades, rising internet and mobile phone has penetrated our lives and changed

the way we communicate and do our businesses. E-commerce is relatively a novel concept. It is, at

present, heavily leaning on the internet and mobile phone causing , through new

Invention/Technology revolution to fundamentally alter the way business reach their customers.

While in countries such as the US and China, e-commerce has taken significant strides to achieve

sales of over 150 billion USD in revenue. The industry in India is, still at its infancy. However over the

past few years, this sector has grown by almost 35% CAGR from 3.8 billion USD in 2009 to an

estimated 12.6 billion USD in 2013. Industry studies by IAMAI indicates that online sales dominates

the e-commerce industry with an estimated 70% of the market share. However, e-retail in both its

forms; online retail and market place, has become the fastest-growing segment, increasing its

share from 10% in 2009 to an estimated 18% in 2013 in our country. Calculations based on industry

benchmarks estimate that the number of parcel check-outs in e-commerce portals exceeded 100

million in 2013. However, this share represents a miniscule proportion (less than 1%) of India’s total

retail market, but is poised for continued growth in the coming years. If this robust growth

continues over the next few years, the size of the e-retail industry is poised to be 10 to 20 billion

USD by 2020-2023. This growth is expected to be led by increased consumer-led purchases in

durables, electronics, apparels and accessories, besides traditional products such as books, audio-

visuals etc.

The Rapid Growth of e-Commerce in India :

ECOMMERCE – THE NEXT BIG THING FOR INDIA

Growth in e-commerce and e-tailing

0.4 0.6 1.0 1.5 2.3

10-20

3.85.3

7.0

9.5

12.6

2009 2010 2011 2012 2013 2017 - 20(E)

E- tailing E-commerce

29%

32%

29%

57% 53%37%

58%CAGR 40-50%

In billion USD

Source: CRSIL, IAMAI, PwC analysis and Industry experts

3) By applying proactive and positive attitude in their life rather than waiting for the economy

to improve, and waiting for the next salary raise or holding on for circumstances to change.

VIRAL MARKETING is a vibrant, rapidly expanding marketing trend that has proven

to be extremely successful and efficient mode of gratifying direct sellers for their

efforts in marketing and distribution of products and services to the end consumers.

Now, online social media platforms like Facebook, Twitter, Pinterest & Linkedin etc.

are playing an excellent part to compose the viral reach of products and services.

VIRAL MARKETING generates value propositions for aspiring individuals:

1) With ambition to earn and build a business of their own.

2) It works as an alternative to conventional employment for those who look for flexible

means of earning opportunity to supplement their salaried income; or to support

additional responsibilities or circumstances which may not be possible with regular full

time job or part time employment.

4) The cost an individual to start an independent direct selling business may be typically small.

It requires your social contacts, friends, relationships and smart business management and

impart training to people in your group.

5) It may also bring the advantage of benefiting from an existing business strategy. Individuals

may enjoy all the benefits of being in business for themselves whilst at the same time en-

cash from administrative and marketing support of quality products by the direct selling

company.

6) Viral Selling benefits the consumers by providing the best in class services at their

doorsteps through personal demonstration & explanation of products.

7) Viral Selling is the simple approach of modern business through internet by working on

your computer, laptop or smart-phone and interacting with people via social media

platforms.

VIRAL MARKETING

Marketing. And no need for a diploma/degree or

previous experience - the VIRAL selling company

provides the training to get you going.

Anyone can be a part of Viral selling. There are many success stories across all age

groups. From youngsters to retire d personnel, all can enjoy the benefits of Viral

The Viral marketer creates a “GROUP” of people by person to person recommendation who work directly for themselves and indirectly for the person who introduced them into the GROUP i.e. “A” contacts “B” who contacts “D”, and so on. This lineage of people is (typically) called a “GROUP”. Financial reward is gained through incentives paid on the individual’s products sales, and on his/ her GROUP product sales.

The success of any LOYALTY PROGRAM depends upon how well individuals “duplicate” their efforts. They could personally use the products and also receive and give regular training regarding products and business skills to others. In the present scenario, the social media is a perfect tool to make the concept of viral & E Commerce or e-tailing as the best online medium to make the products within everyone’s reach.

The emphasis in VIRAL MARKETING is for the LOYALTY CUSTOMER to be a product user and sell products to a small base of their own customers; and to introduce, train and develop more other product users who use and sell products to a small base of their own customer and intorduce, train and develop other product users personally or via internet.

VIRAL GROUP MARKETING

W e u s e t e c h n o l o g y t o r e m o v e inefficiencies across the entire supply chain with a view to enrich and empower our consumers. Savings on procurement and marketing are passed to our consumers in terms of discounted prices and loyalty income.

We at Safe Shop have created a unique blend of Viral E – shopping network which blends the strength of technology with the human interface of viral marketing thereby creating a strong consumer proposition. It is one of the First Few Ecommerce Company in India that offers a Revenue Sharing Program, giving its consumers an opportunity to achieve financial success.

Our day begins and ends with the aim of keeping our customers happy and with that goal in mind we have created a Strong Loyalty Program which ensures that you earn back money for every rupee that you spend on shopping at our site – Earn at Safe Shop by Your efforts.

Blend of E-Commerce & Viral Marketing

SAFESHOPINDIA.COM: A SHOPPING WEBSITE WITH A DIFFERENCE

We pay close attention to the moral code that we follow. Everything we do is guided

by a moral compass that ensures fairness and transparency while recognizing the

value of all employees and customers.

ABUNDANCE:

VALUE ACCRETIVE:

A business can’t excel unless it creates profitability and opportunity for all. Safeshop

is committed to being socially responsible for community at large.

INNOVATION:

Innovation is underlying essence in whatever we create, conceive and execute for

improving customer experience.

SUSTAINABLE GROWTH:

Enabling clients to become high performance businesses and creating long term

relationships by being responsive and relevant by consistently delivering value.

We wish to build a sustainable model & a strong foundation for the future

generations through conserving our brand, meeting our promises & developing our

people.

INTEGRITY:

CORE VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

CORE

VALUES

INTEGRITY

ABUNDANCE

VALUE

ACCRETIVE

INNOVATION

SUSTAINABLE

GROWTH

To create Value for Money in a Consumer Centric,

Viral, Shopping Network.

VISION

To provide high quality daily use goods at

affordable prices.

OBJECTIVE

• We are backed by our strong professionally qualified & experienced team having years of experience in building businesses targeting Pan India, targeting sales & distribution holistic network across products such as Health, Wellness, Cosmetic, Fashion & FMCG etc.

• We have build multiple channels of customer acquisition across direct marketing, internet and mobile.

• We are headquatered at New Delhi,through our vast distributor channel presence in all over India covering major cities & towns with our vision to expand our geographical reach to service our customers effectively.

• We have strong technology framework which forms the backbone of all existing businesses.

• Over the last 18 years, we have served more than 5 lakh+ satisf ied customers who have experienced and liked the products and services offered.

• We have a workforce of 200 committed employees and are expanding at a fast pace.

STRONG FOUNDATION

We strongly believe that a good shopping experience is not fully delivered until the

products and services sold at Safe Shop are the most competitively priced. We bring

merchants directly to consumers thereby removing middlemen margins and

making goods cheaper for consumers. Loyalty Program members get products at

Special Discounted rates.

Our aim is to provide you with a wide selection of products across diverse categories.

Our team specially handpicks merchants who have the best, latest and vast selection

of merchandise so you can find what you are looking for- all 100% authentic, and at

the best price!

At Safe Shop, we passionately believe in keeping our customer's interest on top of

everything else. Our day begins and ends with the aim of keeping our customers

happy and with that goal in mind we promise you Strong Loyalty Program ensures

that you earn back money for every rupee that you spend on shopping at our site.

Our values via which we aim to consistently deliver a valued shopping experience to

all our customers:

• Wide Range

Earn At Safe Shop Yourself

• Competitive Prices

VALUE PROPOSITIONS

2. Direct Marketing

• Outstanding Customer Services

Safe Shop has a strong compliance system designed to minimize business risks

and ensure compliance with applicable laws and maximizing the results. We have

instituted a compliance program that includes pre-emptive and year round

training, control and supervision in order to ensure adherence to pertinent laws

by the company and all employees. Our Compliance activities are broadly

classified into prevention, monitoring and follow up processes.

• Holistic Acquisition Model

We acquire our consumers through multi – channel strategy which encompasses”

We at Safe Shop strive hard to make your shopping experience pleasant and

memorable one. With our second to none customer service we promise to stand

by you in every and any situations to help keep your smile on while you shop with

us. Our Loyalty customers are our customer service channel wherein they provide

physical interface to our Portal which is a unique proposition in the Indian

Ecommerce Industry – Technology with a Human Face.

Safe Shop does not allow merchants to sell duplicate, spurious, know-offs, used,

or grey channel items. Please be assured that items bought at Safe Shop are

brand new and come sealed in a box with the manufacturer's warranty wherever

applicable. Strong quality framework to ensure delivery of high quality products

at an affordable pricing.

• Reliable Brands

1. Internet Marketing

• Quality Management

3. Viral Marketing

KEY DIFFERENTITATORS AT SAFE SHOP

• Ecommerce marketplace with diverse range of products manufactured by well

known companies.

• Holistic Acquisition Model which includes Direct, Internet & Viral Marketing.

• Blends the advantages of technology with benefits of Human Interface.

• Strong Founding Team with excellent online training support.

• Strong Quality & Compliance to minimize business risks.

• Unique Customer Loyalty Earning and Remuneration which provides strong

platform for nurturing entrepreneurial opportunity.

Customer Loyalty Earning & Remuneration (CLEAR) is a unique self driven online-

integrated exclusive Remuneration Program of www.safeshopindia.com which

helps people earn a Remuneration on the basis of their efforts and skill.

CUSTOMER LOYALTY EARNING AND REMUNERATION (CLEAR)

Register as a DS

(Without any

Registration Fee)

Start Shopping and

Using Products

Shop Lifetime on

Safe Shop Price

Introduce Social

Network & Create

Team

Team gets enhanced,

Network further

introduces DS

Achieve

Recognition as

Team Expands

Earn Team Shopping

Points as Team Starts

Retailing and

Purchasing

REGISTER

Customer

HOW DOES IT WORK

Starting your very own business is easy. Safe Shop Remuneration Program ensures your

success at every step on the way.

As a DSA you can buy Products at Safeshop Price (SSP).

You can become a Direct Seller (DS) for selling / self consumption of our products by

registering yourself without any registration fee at www.safeshopindia.com .

Customer Loyalty Earning & Remuneration (CLEAR) is a unique self driven online-integrated

exclusive Remuneration Program of www.safeshopindia.com which helps people earn a

Remuneration on the basis of their efforts and skill.

Level of your remuneration will be a comprehensive reflection of how you and your team

are performing in referring /promoting new purchases and how frequent and valued is the

product. Below given Income plan includes a balance of overall individual, team and product

contribution.

1. RETAIL REMUNERATION

4. TEAM PURCHASE SHOPPING REMUNERATION

5. PROMOTIONAL REWARDS

3. TEAM BUSINESS REMUNERATION

2. PREFERRED CUSTOMER REMUNERATION

5. All Incomes are subject to applicable taxes and expenses incurred to build the business.

NOTES & TERMINOLOGY:

2. **MRP: Maximum Retail Price

3. If an Active DS purchases Safe Shop Products worth Rs. 10000/- in a month for self consumption, he / she can

save upto Rs. 3500/- for himself / herself.

1. *SSP: Safe Shop Price

4. The Safe Shop reserves its right to give further discount on any products below SSP.

ONLINESTORE

Products Purchase

on Safeshop Price www.safeshopindia.com

B

A

C

DS Sell on MRP.

1. RETAIL REMUNERATION :

A Direct Seller gets discount on every

purchase at www.safeshopindia.com, he /

she will get the products at discounted prices

referred as Safe Shop Price* (SSP). Direct

Seller can now sell these products at MRP**

or below but not below the SSP. The

difference of (MRP- SSP) is the Direct Seller

profit. Safe Shop offers a saving of upto 35%

on majority of products.

For Example:

MRP – SSP = Retail Remuneration

Retail Remuneration

= MRP – SSP

MRP = Rs. 500

= Rs. 175/-

= 500 – 325

SSP = Rs. 325

2. PREFERRED CUSTOMER REMUNERATION :

Example: Every time you support a new customer / DS to make a purchase of 50 BV or 100 BV or

200 BV from , you shall earn Rs. 50/- or Rs. 100/- or Rs. 200/- (as the case www.safeshopindia.com

may be) as a Preferred Customer Remuneration.

rdWhen an active DS makes 3 sale of 200 BV under his / her support group by his / her direct

support, the Company provides a Booster Benefit of upto Rs. 4500/- to the sponsor DS. This rd th thbooster benefit is given only on 3 , 6 and 9 directly sponsored sale only.

The Direct Seller can promote on social media, or to his email contacts / www.safeshopindia.com

general acquaintances & relatives. If an existing 'Direct Seller' supports a new 'Direct

Seller'/'Customer', for purchase of the products then he / she earns special points called as

Business Volume (BV's) points.

This is Multiple Direct Selling Program; one person can support unlimited Direct Sellers, and the

said remuneration is subject to purchase/sale of products made by them only.

1. Preferred Customer Remuneration is paid on weekly basis.

3. To receive Preferred Customer Remuneration, DS should be active.

NOTES & TERMINOLOGY:

2. Active DS: A DS who has purchased a product and has referred and sold products to two different customers.

4. No other remuneration will be given on product sales on which Booster Income (3rd, 6th and 9th Sale) is given

to DS.

6. All Incomes are subject to applicable taxes.

5. Company reserves the right to change / modify Preferred Customer Remuneration as per the policies.

YOU

BL BR AL AR PL PR

BL BR AL AR PL PR

Blue Group Amber Group Purple Group

Blue Group Amber Group Purple Group

3. TEAM BUSINESS REMUNERATION :

When you impart training to your Direct Sellers, they can further start supporting new Direct Sellers /

selling of products, thereby creating a team under them. Each of your Direct Seller becomes a vertical

in your group. When a new Direct Seller is referred in any vertical under you who purchase/sale the

products, all the Direct Sellers in the team of DS will earn BV's points.

Team Business Remuneration is paid to the active DS on building sales volume equally distributed in

both the verticals.

When an existing active DS sales/purchases of 200 BV equally distributed in both verticals it earns

Team Business Matching Points (TBMP). A DS has an option to build 6 verticals under 3 groups named

as Blue, Amber & Purple. Within these 3 groups a DS earns Team Business Matching Points identified

as Blue Matching Points (BMP), Amber Matching Points (AMP) and Purple Matching Points (PMP) as

shown in below example.

When an existing active DS refers sale of 200 BV directly, equally distributed in two verticals of Blue group, it

makes the First BMP for the sponsor DS and makes him / her eligible for Team Business Remuneration and is

calculated as mentioned below:

Business in Left Vertical = 100 BV

Total Business matched in both the verticals = 100 BVBusiness in Right Vertical = 200 BV

For Example:

On matching of sales of 100 BV in both verticals total business achieved is 200 BV, DS earns Rs. 2.5/- per BV,

therefore his / her Team Business Remuneration = Rs. 2.5 x 200 = Rs. 500/- and rest business of 100 BV from right

vertical will be carry forwarded to the next closing.

Personally Introduced Non Active DS (Customers)

Blue Group DS

Amber Group DS

Purple Group DS

Blue Group

100 BV 200 BV 200 BV 100 BV 100 BV

100 BV 200 BV 200 BV 50 BV 100 BV 50 BV

200 BV

YOU

SPONSOR

100 BV

Blue Group Amber Group Purple Group

Amber Group Purple Group

If a DS has a total active business of 10000 BV under his both the verticals, with a minimum business of 3400 BV

in his / her weaker vertical, the DS achieves a rank of Silver Direct Seller.

RECOGNITION LEVEL :

Qualification criteria of further ranks are mentioned in the below table:

Further enhanced achievement levels, in which all three business group verticals will be considered - shall

soon be announced.

Further when a DS has a total business of 50000 BV under his both the verticals, with a minimum business of

17000 BV in his / her weaker vertical, he / she achieve the rank of Gold DS.

S.NO DS RANK TOTAL BUSINESS VOLUME (BV) WEAKER GROUP BV

1 Silver

DS

10000 BV

3400

BV

2 Gold

DS

50000 BV

17000

BV

3 Pearl

DS

100000 BV

33400

BV

4 Topaz

DS

250000 BV

83400

BV

5 Emerald

DS

500000 BV

166800

BV

6 Ruby DS 1000000 BV 333400 BV

7 Diamond DS 2000000 BV 666700 BV

8 Double Diamond DS

4000000 BV

1333400 BV

9 Triple Diamond DS

6000000 BV

2000000 BV

10 Venus DS

10000000 BV

3333400 BV

11 Mercury DS

20000000 BV

6666800 BV

12 Crown DS 50000000 BV 16666700 BV

13 Crown Ambassador DS 100000000 BV 33333400 BV

7. DS Entity reserves the right to change / modify Team Business Remuneration.

10. The maximum payout in Team Business Remuneration in safe shop Remuneration system is capped up to 55% of total DS Entity vide BV. If in any

week the total payout of Incentives and rewards exceeds 55% of total DS Entity vide BV, the actual payout will be 55% and all DS commissions will

be calculated on pro rata basis.

11. Safeshop does not charge any amount for subscription or enrolment or levy any fee for registration / joining charges for becoming a Direct Seller of

the company. To participate in the Remuneration Plan of the company, DS needs to Active DS: A DS who has purchased a product of 1 BV or above

and has referred and sold products to two different customers.

8. All incomes are subject to applicable taxes.

2. Active DS: A DS who has purchased a product and has referred and sold products to two different customers.

6. Safeshop does not pay any Business Remuneration for sheer act of building the sales team without any product sales.

5. Silver and above DS doing a business of 20 BV & above in 90 days would be eligible for Business Remuneration.

1. The Business Remuneration will be paid on weekly basis and calculated on the BV Value of products sold in that particular week in both vertical. The cut-off day is Tuesday.

3. BV = Business Volume

4. 1 BV = Rs. 2.5/-

9. Active business is calculated after all the cancellations and refunds deducted from the current week business.

Purple Group = Rs. 1,95,000/-

Blue Group = Rs. 2,35,000/-

Group with Highest Incentive at 2,00,000 capping, group with Second Highest Incentive at

200000 capping + 20% Bonus & Group with Third Highest Incentive at 2,00,000 capping + 30% Bonus,

Gross Incentive earned for particular week from each group is as follows:

Group with highest incentive = Rs. 2,35,000/- = Rs. 2,00,000/-

rdGroup with 3 highest incentive = Rs. 1,95,000/- = Rs. 1,95,000 + 30% = Rs. 195000 + 58,500 = Rs. 2,53,500/-

ndGroup with 2 highest incentive = Rs. 2,10,000/- = Rs. 2,00,000 + 20% = Rs. 200000 + 40,000 = Rs. 2,40,000/-

Total Team Business Incentive for particular week = Rs. 200000 + Rs. 253500 + Rs. 240000 = 693500/-

Let's Assume:

Amber Group = Rs. 2,10,000/-

Maximum threshold limit of earning Team Business Remuneration is Rs. 2,00,000/- per week from each Blue

Group , Amber Group & Purple Group.

Net Calculation of Team Business Remuneration after capping will be as follows:

NOTES & TERMINOLOGY:

Team Retail Shopping Remuneration is paid to DS on successfully building business volume equally

distributed in two verticals and is calculated on the basis of the total Business Volume generated.

If a DS has sales of 600 BV in one vertical and sales of 1000 BV in other vertical. Team purchase

Shopping Remuneration is paid to you on the matched BV in both the verticals. Any unpaid BV will

be carry forwarded to the following week as long as the DS remains active.

Safe Shop Remuneration Program remunerates its DS with Team purchase Shopping Remuneration

on the basis of Business Volume points generated from the purchases made by the DS and his / her

team.

For Example:

4. TEAM PURCHASE/SALE SHOPPING REMUNERATION:

VERTICAL 1 VERTICAL 2

Week 1

Matched BVBV Carry Forwarded

Next Week

Total BV

Matched BVBV Carry Forwarded

600 BV

600 BV

0 BV

1000 BV

1000 BV

1000 BV

0 BV

1000 BV

600 BV

400 BV

800 BV

1200 BV

1000 BV

200 BV

1 BV=Rs. 2.5/-

1200x2.5= 3000/-

2000x2.5= 5000/-

Ÿ Active Business is calculated after all the cancellations and refunds deducted from the current week business.

Ÿ DS should be active & qualified.

Ÿ Silver and above DS doing a business of 20 BV & above in 90 days would be eligible for Business Remuneration.

Ÿ Team purchase Shopping Remuneration will be paid on the basis of products which have been sold till Tuesday

6PM.

Ÿ Safeshop does not pay any Business Remuneration for sheer act of building the sales team without any product

sales.

Ÿ The maximum limit for Team purchase Shopping Remuneration every week for every DS shall be upto Rs.

2,00,000/- per group.

Ÿ Fresher DS doing a business of 25 BV & above after every one year would be eligible for Business Remuneration.

Ÿ Company reserves its right to change / modify Team purchase Shopping Remuneration.

Ÿ 1 BV = Rs.2.5/-

Ÿ BV = Business Volume

Ÿ Team purchase Shopping Remuneration is paid to DS periodically.

Ÿ All Incomes are subject to applicable taxes and expenses incurred to build the business.

NOTES & TERMINOLOGY:

GLOSSARY

1. Safe & Secure Online Marketing Private Limited also referred as Safe Shop / DS Entity.

2. Safe Shop Remuneration System is also referred as SSRP / CLEAR.

5. EXISTING / ACTIVE DIRECT SELLER - Is Independent Business member of the Company for selling

the Products and Services of the Company either directly or otherwise as Team in accordance with

the Business policies and practices of the Company and applicable Law of the Land. The Active /

Existing DS will abide by the laid down procedures and practices of the Company for availing the

benefits and incentives as given by the Company besides Law of the Land. In no manner whatsoever

the Active / Existing DS will represent himself as an employee / owner / partner / management of

the Company.

6. PROSPECT CUSTOMER - Means a person to whom an offer or a proposal is made by the Direct

Selling Agent to know more about the direct selling opportunity.

3. To view the most up-to-date Safe Shop Remuneration System, please visit www.safeshopindia.com.

4. DIRECT SELLER (DS) - Is a registered DS / Consumer availing the products and services of the

Company for self consumption purpose or for the consumption of friends and relatives. DS does

not denote in any manner relation to the Company except a customer of the Company.

7. DISCLAIMER: The payout Figures depicted in this document are intended to explain the

components and operation of the Safe Shop Remuneration System. They are not intended to be

representative of the income, if any, that a Safe Shop DS can or will earn through his or her

participation in the Safe Shop Remuneration System. These Figures should not be considered as

guarantees or projections of your actual earnings or profits. Any representation or guarantee of

earnings, whether made by Safe Shop or another DS, would be misleading. Success with Safe Shop

results only from one's individual successful sales efforts, which require hard work, diligence, and

leadership. Your success will depend upon how effectively you exercise these qualities.

5. PROMOTIONAL REWARDS :

Company offers time bound Promotional Rewards on

horizontal growth of verticals to all its DS. Promotional

Rewards are calculated upon sales/purchase in both the

verticals in a group. After completion of current

purchase/sales target , the new sales target will come into

existence , subject to approval by DS Entity. For more

information on present rewards, please visit our website:

www.safeshopindia.com

All Safe Shop Products which are displayed on our website are excellent in quality and consumer

friendly being backed 100% with commitment from Safe Shop. In case of any grievance , Please

visit our grievance cell as displayed on web for redressal.

For more details please visit our website: www.safeshopindia.com

Safe & Secure Online Marketing Private Limited

A-3/24, Janakpuri, New Delhi-110058, India

support@safeshopindia.com

+91 11 45674444

www.safeshopindia.com