Robo Digital Marketing RDM Full course content details

8/11/2019 Robo Digital Marketing RDM Full course content details

1/32CIMP Candidate Handbook v1.0 01

Certified Internet Marketing Practitioner (CIMP)

Candidate Handbook

(version 1.0)

EC-Counci

IIB Institute ofiB u s in es s



1. Objective of CIMP Student Handbook 01

2. About Institute of iBusiness (IIB) 02

3. What is CIMP credential? 03

4. Steps of earning CIMP credential. 04

5. Eligibility requests to attempt CIMP exam 05

6. Retakes & Extensions 06 - 07

7. EC-Council Special Accommodation Policy 08

8. EC-Council Exam Development & Exam Item Challenge 09

9. EC-Council Certication Exam Policy 10 - 14

10. CIMP Credential Renewal 15

11. EC-Council Continuing Education (ECE)Policy 16 - 19

12. CIMP Career Path 20

13. Code of Ethics 21 - 22

14. Violation of Ethics 23

15. Appeal Process 24 - 25

16.Change in Certication Scope. 26

17. FAQ 27 - 28

18. Contact Us 29

TABLE OF CONTENTS



01. OBJECTIVE OF CIMP STUDENT HANDBOOK

The objectives of the CIMP Student Handbook includes the following:

a. Impartiality and objectivity is maintained in all matters regarding certication.

b. Fair and equitable treatment of all persons in certication process.

c. Provide directions for making decisions regarding granting, maintaining,

renewing, expanding and reducing Institute of iBusiness (IIB) certication/s

d. Understand boundaries/limitations and restrictions of certications.



ABOUT INSTITUTE OF IBUSINESS (IIB)

EC-Council Institute of iBusiness (IIB) offers vendor neutral training and certications for

business managers specializing in the elds of strategy, marketing, sales, operations, HR and

accounting. The primary focus of IIB certied programs is on the application of technica

and digital skills that are highly demanded in the industry. IIB programs are built by industry

practitioners for industry practitioners. To date, EC-Council has trained more than 200,000

professionals and certied more than 90,000 professionals in more than 100 countries globally

EC-Council, is the only ISO/IEC 17024 accredited certication body that offers multi-disciplinary

business management certications.

Institute of iBusiness (IIB) mission is to validate professionals who are equipped with the

necessary skills and knowledge required in a specialized domain. Institute of iBusiness (IIB) is

committed to withhold the highest level of impartiality and objectivity in its practices, decision

making and authority in all matters related to certication.



03. WHAT IS CIMP CREDENTIAL?

Digital marketing is marketing that makes use of electronic devices (computers) such as

personal computers, smartphones, cellphones, tablets and game consoles to engage with

stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail

apps (classic and mobile) and social networks.

A Certied Internet Marketing Practitioner (CIMP)is a skilled marketing professional who deploys

various and different promotional techniques to reach customers via digital technologies.

This includes but not limited to, building ecommerce websites, search engine optimization

and marketing, social media, video marketing, blog marketing, mobile marketing, afliate

marketing. The CIMP credential certies individuals in the discipline of Digital Marketingfroma vendor-neutral perspective.

The purpose of the CIMP credential is to:

a. Establish and govern minimum standards

for credentialing professional marketing

specialists in digital marketing skills.

b. Inform the public that credentialed individuals

meet or exceed the minimum standards

c. Reinforce digital marketing as a unique and

self-regulating profession.

Almost overnight, the Internets gone from a technical wonder to a business must.



04. STEPS OF EARNING CIMP CREDENTIAL

Candidates will be granted the CIMP credential by passing a proctored CIMP exam with a

minimum cut score of 70%. The exam will be for 4 hours with 100 multiple choice questions.

The CIMP exam is available at ECC Exam Center. Please contact certmanager@eccouncil

org to provide you with the locations of the nearest test centers that proctor CIMP exam.

You would be tested for knowledge and tasks in the following domains:

If you are interested to know the objectives of the CIMP exam, or the minimum competencies

that you need to have to pass the CIMP exam, please refer to CIMP Exam Blueprint.

Upon successful attainment of a minimum score, you will be issued your CIMP credential and

will receive your CIMP welcome kit within 4 8 weeks.

The credential is valid for 3 years only, but could be renewed for another 3-years period/s,

if you successfully earn the minimum EC-Council Continued Education (ECE) credits that is

required for renewal. For more details about ECE, please turn to the next section.

All EC-Council-related correspondence is sent to the email address that you provided when

you registered for your exam. If your email address changes, it is your responsibility to notify

[email protected]; failing which you will not be able to receive critical updates such

as the ECE program.

1. Fundamentals of E-Commerce & InternetMarketing

2. Building e-Commerce Websites.

3. SEO and Web Trafc

4. Web Analytics

5. Advertising Campaign

6. Email Marketing

7. Mobile Marketing

8. Advertising on Search Engines

9. Social Media Marketing

10. Video Marketing

11.Affiate Marketing

12. Blog Advertising & Marketing

13. Podcast Advertising

14. Leads Generations and Conversation

Domains:



05. ELIGIBILITY REQUIREMENTS TO ATTEMPT CIMP EXAM

In order to be eligible to attempt the CIMP certication examination, candidate is may:-

a) attend Ofcial Training

If a candidate attended an ofcial CIMP instructor-led training (ILT), computer-based training

(CBT), online live training, or academic learning, he/she is automatically eligible to attempt

the CIMP certication examination.

b) attempt Exam without Ofcial Training

In order to be considered for the Certied Internet Marketing Practitioner (CIMP) certication

exam without attending ofcial training, candidate must:

1. Have at least two years of digital marketing experience ;

2. Remit a non refundable eligibility application fee of USD 100.00

3. Submit a completed Exam Eligibility Form.

Candidate need to submit an online CIMP Eligibility Form through HERE . Upon approval,

Institute of iBusiness (IIB) will schedule the test for the candidatea at any EC-Council Test Center

globally.

Exam voucher can be purchased from EC-Council website (http://store.eccouncil.org).

The application fee of USD 100 will not be refunded to candidates whose applications are

denied by Institute of iBusiness (IIB). Applicants who withdraw their application or whose

application is denied by Institute of iBusiness (IIB) will not receive any refunds.

EC-Council reserves the right to revoke the certication status of candidates who attempt this

exam without attending ofcial training or are eligible to challenge the exam without training


8/32



Institute of iBusiness (IIB) strongly advises candidate who fail the exam for the third time (2nd

retake) to attend ofcial hands-on training that covers the certication objectives.

Institute of iBusiness (IIB) reserves the right to revoke the certication status of candidates who

attempt the exam without abiding to Institute of iBusiness (IIB) retake policy as stated above.

Extension Policy:

Institute of iBusiness (IIB) exam vouchers are valid for a maximum period of one year from

the date of purchase. A candidate may opt to extend his/her Institute of iBusiness (IIB) exam

vouchers for an additional 3 months for $35, if the voucher is valid (not used and not expired)

Vouchers can only be extended once.

Voucher Policy:

Once purchased, Institute of iBusiness (IIB) vouchers (new, retake, or extended) are non-

refundable, non-transferable and non-exchangeable. Institute of iBusiness (IIB) reserves the

right to revoke the certication status of candidates who attempt the exam without abiding

to any of the above Institute of iBusiness (IIB) voucher policies.



07. INSTITUTE OF IBUSINESS (IIB) SPECIAL

ACCOMMODATION POLICY

A candidate with disabilities is dened as a person who has a physical,

sensory, physiological, cognitive and/or developmental impairmentthat makes it difcult or impossible to attempt Institute of iBusiness (IIB)

certication exam using the standard testing equipment or within the

standard exam duration.

In line with Institute of iBusiness (IIB) commitment to comply with the

Americans with Disabilities Act (ADA, 1991), Institute of iBusiness (IIB) will

accommodate reasonable requests by candidates with disabilities who

would like to attempt any of Institute of iBusiness (IIB) certication exams.

Such requests will fairly equate disabled candidates with other candidates

and enable them to denote their skills and knowledge in E-Councils

exams.

The special accommodation request is evaluated based on the

candidates particular accommodation request, nature of disability

and reasonableness of the request. The request form requires a legally

approved expert, practitioner, or professional in the elds of physical or

mental healthcare to conrm the need for special accommodation.

The request form has 2 sections: Section 1 should be lled and signed

by the candidate, and Section 2 must be lled and signed by a legally

approved professional, expert or practitioner to support the candidates

special accommodation request. The information requested by

Institute of iBusiness (IIB) will be held in strict condence and will not be

released without the candidates permission.

Candidates are required to submit their special accommodation requests

to Institute of iBusiness (IIB) at least 30 days prior to registering for an exam.Institute of iBusiness (IIB) will respond with its decision within 14 days and

provide the contact details of testing center/s that have the infrastructure

to accommodate the candidates special needs.

For any details or clarication, please email [email protected].



08. EXAM ITEM CHALLENGE

If the candidate believes that a specic part of the CIMP exam is incorrect, he/she can challenge

or request evaluation of the part in question via the steps enumerated below. This should be

done within three calendar days of the exam day. Such process is necessary to identify areasof weakness or aws in the questions, but the exam itself cannot be re-scored. Nevertheless, al

possible efforts are not spared to assure candidates satisfaction. The candidates feedback is

paramount to Institute of iBusiness (IIB) certication exams.

Steps for challenging exam items

a. Fill and sign EC-Council Exam Item Challenge Form as detailed as possible. The detailed

and clear description of the challenge will accelerate the review process. No candidates

exam item challenge of the exams items will be considered without completing theform.

b. The form should be submitted within 3 calendar days from exam date to certmanager@

eccouncil.org with the subject line typed Exam Item Evaluation. Only requests received

within 3 working days from taking the exams will be reviewed.

c. The candidate must ll a separate form for each exam item he/she is challenging.

d. Institute of iBusiness (IIB) will acknowledge receipt of request by email. This may include

a conclusive result of the evaluation, or estimated time for evaluation process to be

completed and results to be shared with the candidate.



09. EC-COUNCIL CERTIFICATION EXAM POLICIES

EC-Council has a number of exam policies to protect its certication program, including:

Non-Disclosure agreement (NDA)

Candidate Certication Agreement

Security and Integrity Policy

1) Non-Disclosure Agreement (NDA)

Prior to attempting an EC-Council exam, candidates are required to agree to EC-Counci

NDA terms. Candidates should not attempt the exam unless they have read, understood and

accepted the terms and conditions in full. By attempting the exam, the candidates signify the

acceptance of the NDA terms. In the event that the candidate does not accept the terms

of the agreement, he/she is not authorized by EC-Council to attempt any of its certication

exams.

The NDA mandates that candidates not to disclose the exam content to any third party and

not use the content for any purpose that will negatively undermine the integrity and security

of the certication exam. All the content and wording of the exam questions are EC-Counci

copyrights and are under the protection of intellectual property laws.

Action will be taken against violators of their signed NDAs. EC-Council reserves the right torevoke the candidates certication status, publish the infraction, and/or take the necessary

legal action against the candidate.

Please refer to Appendix 1 for EC-Council NDA.

2) Candidate Certication Agreement (CCA)

Prior to attempting an EC-Council exam, candidates are required to agree to EC-Counci

CCA terms. Candidates should not attempt the exam unless they have read, understood andaccepted the terms and conditions in full. By attempting the exam, the candidates signify the

acceptance of the CCA terms. In the event that the candidate does not accept the terms

of the agreement, he/she is not authorized by EC-Council to attempt any of its certication

exams.



Through passing the certication exam, successful candidates are governed through

EC-Council CCA. They are authorized to provide corresponding services and to use EC-Counci

marks, titles and benets pertaining to the certication program(s) that the candidate has

completed.

Action will be taken against violators of their signed CCAs. EC-Council reserves the right to

revoke the candidates certication status, publish the infraction, and/or take the necessary

legal action against the candidate.

The agreement can be accessed on

https://www.eccouncil.org/members/candidateagreement.pdf

3) Security and Integrity

EC-Council is committed towards communicating clearly what may or may not represent

unethical, fraudulent, or cheating practices. We exert every effort to raise the necessary

awareness among our candidates about this.

Security policies

The policies developed and maintained by EC-Council are meant to guard the integrity,

condentiality, and value of EC-Council exams and intellectual property.

a) Candidate bans

In the case of any infringement to any rules or policies in the NDA or any misdemeanor ormisuse that harms certication program in whatever way, EC-Council reserves the right to ba

the candidate from any future EC-Council certication exams by EC-Council. This may also be

accompanied by EC-Council decertication. Below are some examples:

The transference, distribution, creation, trading, or selling of any derived content of the

exam through means like but not limited to copying, reverse-engineering, downloading

or uploading, or any other form of distribution whether electronically, verbally, or via any

other conventional or unconventional means for any purpose.

Infringing EC-Council intellectual property

Utilizing the exam or any of its content in any way that may be break the law

Not adhering to the exam retake policy

Forgery of exam scores report or any manipulation with its content.



Any sort of cheating during the exam including communicating with or peeking on other

candidates answers.

The sending or receiving of any information that can be a source of any assistance not in

accordance with accepted rules or standards, especially of morality or honesty.

The use of disallowed or unauthorized materials such as cheat sheets, notes, books, or

electronic devices such as tablets or mobile phones.

The use of certain materials that have been memorized re-created to provide an almost

or close exact replica of the exam, widely know as brain dump.

Identity impersonation when sitting for the exam.

Not adhering to EC-Council NDA

Not adhering to EC-Council CCA

Not adhering to EC-Council exam guidelines.

b) Candidate appeal process

1. Banned candidates have a right to appeal to EC-Council. The candidate should ll the

EC-Council Appeal form in full, attach his/her exam transcript and submit it to

[email protected] within 90 days from EC-Council ban date.

2. EC-Council will complete its thorough investigation in maximum 14 working days, and wil

contact the candidate with EC-Councils decision.

3. If the candidate is not satised by EC-Councils decision, he/she has the right to refe

his/her case to the Scheme Committee. The Scheme Committee decision is nal. Please

refer to the Appeal Process section for more details.

c) Exam Retake policy

a. If a candidate is not able to pass the exam on the rst attempt, no cooling or waiting

period is required to attempt the exam for the second time ( 1st retake).

b. If a candidate is not able to pass the second attempt (1st retake), a waiting period of 14

days is required prior to attempting the exam for the third time (2nd retake).

c. If a candidate is not able to pass the third attempt (2nd retake), a waiting period of 14

days is required prior to attempting the exam for the fourth time (3rd retake).

d. If a candidate is not able to pass the fourth attempt (3rd retake), a waiting period of 14

days is required prior to attempting the exam for the fth time (4thd retake).



e. A candidate is not allowed to take a given exam more than ve times in a 12 months (1

year) period and a waiting period of 12 month will be imposed before being allowed to

attempt the exam for the sixth time (5th retake).

f. Candidates who pass the exam are not allowed to attempt the same version of the

exam for the second time

EC-Council strongly advises candidate who fail the exam for the third time (2nd retake) toattend ofcial hands-on training that covers the certication objectives.

EC-Council reserves the right to revoke the certication status of candidates who attempt the

exam without abiding to EC-Council retake policy as stated above.

d) EC-Council Test Center (ETC) closures due to security or integrity reasons

If there is any security and integrity issue with a certain testing center, EC-Council may decide

to suspend testing there until investigation is complete, or terminate the ETC status. EC-Counciwill provide affected candidates with a list of alternative test center where they may take

attempt EC-Council certication exams at.

e) Candidate retesting at request of EC-Council

1. In the case of any suspicious patterns or trends on either the side of the candidate or

the testing center, EC-Council reserves the right to demand the candidate(s) to re-sit

for the exam and/or attempt a assessment test.

2. The new retest exam location will be decided by EC-Council and at a time that is

collectively convenient to by the candidate and EC-Council.

f) Revoking certications

The infringement of any exam policies, rules, NDA, certication agreement or the involvement

in misdemeanor that may harm the integrity and image of EC-Council certication program

may result in the candidates permanent ban from taking any future EC-Council certication

exams, revocation or decertication of current certications. Such infringements include but

not limited to the following:

The publication of any exam contents or parts with any person without a prior written

approval from EC-Council.

The recreation, imitation, or replication of any exam content through any means including

memory recalling whether free or paid through any media including Web forums, instant

messaging, study guides, etc.



Harnessing any materials or devices not explicitly authorized by EC-Council during the

exam.

Taking out any materials that hold any exam contents outside the exam room, using fo

example, scratch paper, notebooks, etc.

The impersonation of a candidate.

Meddling with the exam equipment in an unauthorized way.

Giving or being receptive of any assistance unauthorized by EC-Council.

Acting in au uncivil, disturbing, mobbish, or unprofessional manner that may disregard or

disrespect other candidates or exam ofcials during the exam.

Communicating by whatever verbal or non-verbal means with other candidates in the

exam room.

Not adhering to EC-Council Exam Retake Policy and other candidate agreements.

Not adhering to EC-Council Code of Ethics.

Felony conviction in the court of law.

g) Beta Exam

1. Sitting for a beta exam is only by invitation.

2. Some exam locations or centers, countries, or regions may be excluded from the beta

exam.

h) Right of exclusion

EC-Council reserves the right of exclusion of any test centers, countries, or regions from

EC-Council administering EC-Council certication exam/s.



10. CIMP CREDENTIAL RENEWAL

Your CIMP credential is valid for 3 years.

You are required to pay USD 50 annually to maintain your CIMP credential

To renew your credential for another 3 years period, you need to update your EC-Counci

Continuing Education (ECE) account at EC-Council Delta portal and submit proof that you

have earned 120 ECE credits within 3 years.

The credits can be earned in many ways including attending conferences, writing research

papers, preparing for training classes in a related domain (for instructors), reading materials

on related subject matters, taking an exam of a newer version of the certication, attending

webinars, and many others.

If you fail to meet certication requirements within the 3 years time frame, EC-Council wil

suspend your certication. If you are suspended, you will not be allowed the use of the

certication for a period of a year, unless you manage to earn the 120 ECE credits required to

maintain/renew your certication for another three years.

If you fail to meet certication requirements during the suspension period, you will have your

certication revoked and will not be allowed to continue usage of the certication. You willneed to take and pass the certication exam again to achieve certication.

If you hold multiple EC-Council digital marketing certications, credits earned will be applied

to all the certications.

For full details regarding ECE Policy, please refer to the next section.



11. EC-COUNCIL CONTINUING EDUCATION (ECE)

POLICY

REASONS FOR INTRODUCTION OF ECE SYSTEM

All legitimate certications have a re-certication program. In fact, ANSI/ISO/IEC 17024,

which is the standard for accreditation, requires credible certication providers to have a

re-certication program. Requirement 6.5.1 states, The certication body shall dene

recertication requirements according to the competence standard and other relevant

documents, to ensure that the certied person continues to comply with the current certication

requirements.

Continued competency can be demonstrated though many methodologies such as

continuing profession education, examination (often not re-taking the original exam but an

exam that would be at a higher level), or portfolios (when there is a product involved). The

fact is there needs to be a time limit for the certication to ensure the consumers that the

person has up-to-date knowledge.

This is why several governmental agencies are mandating accreditation of certications in

elds such as IT, Crane Operators, and Selling of Securities to the elderly. Certications main

purpose is to protect the public/consumers NOT to protect the profession. When health,

safety and security are at risk, certication is needed and it cannot be given for a lifetime.It is generally noted that, if professionals are not required to maintain their knowledge and

skills in their profession, they wont. Today, credible organizations within professional domains

require their members to provide evidence of a continuous learning as a basis for maintaining

their license.

Differentiation

The ECE will brand, differentiate and distinguish a certied member as dedicated professiona

if he/she is willing to continuously learn and share knowledge to keep abreast of the latest

changes in technology that affects the way digital marketing is viewed, deployed and

managed. This is a key requirement of employers internationally and EC-Council being a majo

certication organization supports it.



How does it work?

Once a candidate becomes certied by EC-Council, the relationship between EC-Council and

candidatewill always been governed by the EC-Council Candidate Certication Agreement

which candidate must agree to prior from receiving your certication. This agreement is also

provided at https://www.eccouncil.org/members/candidateagreement.pdf If a certied

member earned certication/s that are included under the ECE scheme, he/she will have

to achieve a total of 120 credits (not per certication)within a period of three years. If the

member holds multiple certications, credits earned will be applied to all the certications.

The credits can be earned in many ways including attending conferences, writing research

papers, preparing for training classes in a related domain (for instructors), reading materials

on related subject matters, taking an exam of a newer version of the certication, attending

webinars, and many others.

ECE credits are earned on a per annum basis, between January 1 December 31 of each

calendar year. Certied Members must register your ECE credits earned by 1 February of the

following year to maintain their certication status.



Are there any renewal fees payable?

To renew your CIMP certication for another 3 years, you are required to pay an annua

maintenance fee of USD 50.

How do I register my ECE credit?

Please log on to the ECE Delta Portal to register an annual USD 50 maintenance fee to

EC-Council your ECE credits

ECE Qualifying Activities?

For more information on ECE activities please visit the ECE Announcement page at

http://portal.eccouncil.org/delta/announcement.htm

Can I publish articles on magazines, trade publications etc or should I submit it to

Institute of iBusiness (IIB) to publish it?

Yes you can publish it in any reputable third party site provided your name and description

identies your EC-Council certication/s. Please note that these articles will not gain you the

credits given to articles published onto EC-Councils member sites. EC-Council will advise on

the credits given for articles published in a non-EC Council journal soon. If you need further

details, please contact [email protected]

Can I be exempted from the ECE system?

No one is exempt from the system.

What Institute of iBusiness (IIB) certications from EC-Council are included in the ECE system?

CIMP, CDM

Who can I speak to if I need more help?

If the particular event or activity is not listed on our Member website, you can contact ou

Administrator at [email protected] or [email protected] for assistance.

Can I use the certication name and logo after I pass my exams?

Yes, you can use the respective logos and labels of the certications that you hold.

Where do I go to download the logos and guidelines?

You can go to the EC-Council Certication portal to download the logos and usage guidelines

(go to http://portal.eccouncil.org)

Below are a list of FAQs :



SUSPENSION, REVOCATION & APPEAL

If the certied member fails to meet certication requirements within the 3 years time frame

EC-Council will suspend his/her certication. If suspended, candidate will not be allowed theuse of the certication for a period of a year, unless he/she manages to earn the 120 ECE

credits required to maintain/renew his/her certication for another three years.

If candidate fails to meet certication requirements during the suspension period, he/she wil

have the certication revoked and will not be allowed to continue usage of the certication

Candidate will need to take and pass the certication exam again to achieve certication.

Members whose certication has been suspended or revoked due to non-compliance of

certication requirements may send in an appeal in writing to EC-Council. This appeal lettermust be received by EC-Council within forty-ve (45) days of the suspension/ revocation notice

providing details of the appeal and reason(s) for non-compliance.

Audit Requirements

Certied members are required to maintain sufcient evidence to show your involvement

in activities that earns you ECE credits. There is no requirement to submit evidence until it is

requested for specically by EC-Council.

Important Notice

Please note that the above is subject to change from time to time without prior notice

EC-Council reserves the right to make changes as required in order to maintain the reputation

and recognition of its certications and credentials. However, best effort will be used in

informing members of changes via the website and the members portal.



12. CIMP CAREER PATH

If you would like to pursue your career beyond

CIMP, you to upgrade your certication toCDM (Certied Digital Marketer). You need

to have at least 1 year of Digital Marketing

experience after you have attained your CIMP

certication.

For more details regarding CDM, please

visit - http://www.eccouncil.org/i-business/

certied-digital-marketer.html
http://www.eccouncil.org/i-business/certified-digital-marketer.htmlhttp://www.eccouncil.org/i-business/certified-digital-marketer.htmlhttp://www.eccouncil.org/i-business/certified-digital-marketer.htmlhttp://www.eccouncil.org/i-business/certified-digital-marketer.html


23/32



5. Never knowingly use software or process that is obtained or retained either illegally o

unethically.

6. Not to engage in deceptive nancial practices such as bribery, double billing, or other

improper nancial practices.

7. Use the property of a client or employer only in ways properly authorized, and with the

owners knowledge and consent.

8. Disclose to all concerned parties those conicts of interest that cannot reasonably be

avoided or escaped.

9. Ensure good management for any project you lead, including effective procedures fo

promotion of quality and full disclosure of risk.

10. Add to the knowledge of the e-commerce profession by constant study, share the lessons

of your experience with fellow EC-Council members, and promote public awareness of

benets of electronic commerce.

11. Conduct oneself in the most ethical and competent manner when soliciting professiona

service or seeking employment, thus meriting condence in your knowledge and integrity

12. Ensure ethical conduct and professional care at all times on all professional assignments

without prejudice.

13. Not to associate with malicious hackers nor engage in any malicious activities.

14. Not to purposefully compromise or allow the client organizations systems to be compromisedin the course of your professional dealings.

15. Ensure all penetration testing activities are authorized and within legal limits.

16. Not to take part in any black hat activity or be associated with any black hat community

that serves to endanger networks.

17. Not to be part of any underground hacking community for purposes of preaching and

expanding black hat activities.

18.Not to make inappropriate reference to the certication or misleading use of certicates,marks or logos in publications, catalogues, documents or speeches.

19. Not convicted in any felony, or violated any law of the land.



14. VIOLATION OF ETHICS

EC-Council commitment towards ethics is the mainspring

that holds all of its programs, services, people and

operations together. EC-Council regards ethics in earnest

and from stem to stern. Corollary, EC-Council mandates

and stipulates all of its certied professionals, candidates,

and prospective candidates to conduct themselves with

the law, spirit of the law, and ethical practices that would

reect positively on clients, corporates, industries, and the

society at large. EC-Council Code of Ethics tops EC-Council

mandatory standards and is a requisite and indeed a pillar

of its strength.

EC-Council has an objective and fair process of evaluating

cases of ethics violation. Any person/s may report an

EC-Council certied professional by lling EC-Council

Violation of Ethics Report form, describing clearly the facts

and circumstance of the violation, and obtaining the

conrmation of two veriers who conrm that the report is

true and correct.

The form will be submitted to EC-Council Scheme

Committee for their review and decision. The Committee

will rule in light of substantial and sufcient evidence

of ethics violation. Possible resolutions or penalties may

include decertication, reprimand, warning, suspension of

certication, publication of infraction and/or penalty, and

lastly any possible litigation. The Committee decision is

considered as nal.



15. APPEALS PROCESS

Institute of iBusiness (IIB) adapts the term appeal as a

reference to the mechanism by which a candidate can

request the reconsideration of his/her failing scores. If thecandidate is seeking Institute of iBusiness (IIB) decision

in relation to the exam, for example its equipment,

materials, content, scheduling, registration, or proctoring

he/should follow the steps addressed below.

The appeal letter must include:

1. Candidates full name

2. Contact details

3. Title of Exam

4. Exam voucher no.

5. Exam date.

6. Details of incident

7. Signature

8. A copy of the exam transcript

The appeal process is comprised of two primary stages

Stage 1, involving an enquiry and stage 2, involving the

Appeals Board (Digital Marketing Advisory Board).



Stage 1: Enquiry

Institute of iBusiness (IIB) will inspect and scrutinize closely and thoroughly the candidates

transcript, review the answers and other needed items before providing a report on the

candidates score or revised score.

Technical Issues like power outages, system crash will be forwarded to the testing companies

(VUE or Prometric) to advise whether there is valid grounds for appeal. Institute of iBusiness (IIB)

will provide the candidate with the appeal results within 15 days from receipt of candidates

appeal request.

Stage 2: Appeals Board (Digital Marketing Advisory Board)

While Institute of iBusiness (IIB) Certication Division would exert every effort to resolve al

matters in a fair and objective manner, Institute of iBusiness (IIB) gives the candidate the right

to appeal to Institute of iBusiness (IIB) Digital Marketing Advisory Board if he/she is not satisedwith Institute of iBusiness (IIB) decision. The Digital Marketing Advisory Board will double-check

the intactness of all events and processes and provide Institute of iBusiness (IIB) with its nal

decision, and Institute of iBusiness (IIB) would communicate the decision to the candidate .

The Digital Marketing Advisory Board decision is considered as nal.

The Digital Marketing Advisory Board meets once every quarter (Jan, April, July, Oct). Only

appeal requests received at least 30 days before the meeting will be reviews at that session

Appeals received less than 30 days from the Digital Marketing Advisory Board meeting will be

reviewed in the subsequent meeting.



16. CHANGE IN SCOPE OF

CERTIFICATION

Institute of iBusiness (IIB) shall, where applicable,

give due notice to interested parties and certied

members, on changes in scope of certicationsrationale behind change and effective dates

of change. Such changes would be published

on Institute of iBusiness (IIB) Certication website

(http://cert.eccouncil.org). Institute of iBusiness

(IIB) shall verify that each certied member

complies with the changed requirements within

such a period of time as is seen as reasonable for

Institute of iBusiness (IIB). For instance, old versions

of certication exams are retired six months fromthe date of ofcial announcement of the launch

of the new version f the exam. These changes

will only be done after taking into consideration

Institute of iBusiness (IIB) Scheme Committee views.

Institute of iBusiness (IIB) Digital Marketing Board

is a member based network of volunteers that are

recognized by Institute of iBusiness (IIB) as experts

in the eld of digital marketnng . They are carefully

selected from the industry and are committed to

the digital marketing community. More importantly

they remain an independent voice for the industry

and are responsible to advise Institute of iBusiness

(IIB) in the development and the maintenance of

key certication-related matters.

Changes may be suggested by any stakeholderof Institute of iBusiness (IIB), but changes will be

veried with documented psychometric analysis

conducted by experts. Psychometric analysis would

be conducted to determine the certication scope

every three years or sooner; whereas evaluation

would be conducted every year to ensure if

amendment in scope of certication is required.



17. FREQUENTLY ASKED QUESTIONS

Should I attend training to attempt the CIMP exam?

EC-Council recommends that CIMP aspirants attend formal classroom training to reap

maximum benet of the course and have a greater chance at clearing the examinations.

What are the pre-requisites for taking a CIMP exam?

If you attend CIMP training (online, instructor-led, computer-based, or academia learning)

you are eligible to attempt the CIMP examination. If you opt for self study, you must complete

the eligibility form and email it to EC-Council to [email protected] for approval

Once approved, you will be provided with a eligibility code that will allow you to register with

an EC-Council Test Center

What are the eligibility criteria for self-study students?

It is mandatory for you to record two years of digital marketng work experience and get the

same endorsed by your employer.

Where do I purchase the prepaid examination vouchers?

You can purchase the vouchers directly from EC-Council through its website at www.eccouncil

org. Please ensure you have received your eligibility code before buying your voucher.

I have just completed the training. Can I defer taking a test to a later date?

Yes, you can - subject to the expiry date of your exam voucher. Ensure that you obtain a

certicate of attendance upon completion of the training. You may contact your testing

center at a later date and schedule the exam.

Do I have to recertify?

You will need to earn EC-Council Continuing Education Credits (ECE) to maintain the

certication. Go to http://www.eccouncil.org/certication/ec-council_continuing_

education_ece.aspx for more information. If you require any assistance on this, please contact

[email protected].



How many times can I attempt the examination in case I do not pass in the rst attempt?

There are no restrictions on the number of times you can attempt the examination, as long

as you are able to contact the test center and schedule your exam in advance. There is no

waiting period between attempts. To request for another eligibility voucher or to re-sit the

exam at EC-Council Test Center, send an e-mail to [email protected] with your details

You do not need to go through the eligibility application process again.

When will I get my certicate once I pass the certication examination?

You will receive your welcome kit within eight weeks time upon passing the exam.

How many questions are there in the exam and what is the time duration?

The examination consists of 100 questions. The duration of the exam is four hours.

How much should I score to clear the exam?

You need to score at least 70% to clear the exam.

What kind of questions can I expect in the exam? Do you have any exam pointers?

The examination tests you on digital marketing related concepts, techniques and technology

Please refer to the CIMP Test Blueprint to nd out the competencies that you would be tested

on.

Can I review my answers?

You can mark your questions and review your answers before you end the test.



18. CONTACT US

Contact [email protected] you would like to submit an appeal, apply for CIMP

Challenge credential, challenge an exam item, or report a member.

Contact [email protected] if you would like to enquire for more details regarding

how to become a CIMP, track your welcome kit, and change your particulars/contact detailswith EC-Council

Contact [email protected] if you like support in technical matters matters

related to eligibility, ECE system and test administration

Contact [email protected] you would like

to update your ECE points, and would like EC-Council to

release your details to third parties

Contact [email protected] you would

like to know more about EC-Council training packages

and locations.

For all other matters, please contact [email protected]

or [email protected]


32/32

Documents

Robo Digital Marketing RDM Full course content details