Get ready to

Rev your engine!MHCA Webinar9.11.18

OVERVIEW

• Your Brand

• Search Engine Optimization

• Google My Business Free Tools

Google Keyword Planner Google Maps Google Analytics

• Additional Free Resources Bing Maps Yellow Pages Industry Website Links – MHCA! Social Media – Linked In, Facebook

YOUR BRAND’S GENETICS

Search Engine Optimization (SEO)

Content

Graphic Design

YOUR BRAND

https://cascostl.wixsite.com/yourcarecenters

Personal targeted marketing increases engagement and sales.

CO-BRANDING OPPORTUNITY

• Utilize targeted branding to market your overall brand and any specific specialty brands you may have.

• Skilled Nursing, Residential Care, and Memory Care can be utilized as specialty brands off of your primary brand.

• This allows you the ability to set up separate listings on search engines.

• Personal content and search results offers the visitor a local feel or more relevant personal response to their query. It allows for both cross-selling and autonomy.

• Targeted landing pages can be included on your website menu or hidden and only used as a separate landing page.

LOOK FOR EASY CONTENT OPPORTUNITIES

HAPPYANNIVERSARY

DATE ESTABLISHED

STAFF ANNIVERSARIES

CLIENT ANNIVERSARIES

Spread your news content across all your branding platforms – website, social media, blogs & links.

LOOK FOR EASY CONTENT OPPORTUNITIES

VIDEO

• Online video content to build brand awareness has skyrocketed, making up 80% of all internet traffic in 2017.

• Videos helps communicate the story behind your brand.

• Videos increase Conversions, Engagement and SEO. Visitors stay an average of 2 minutes longer. Googles algorithms reward you with a better rank in page results.

DEVELOP CONTENT WITH SEARCH ENGINES IN MIND

SEARCH ENGINE OPTIMATIZATION (SEO)

SEO: The process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.

On Page

Off Page

Social Media

Link Building

Articles

Blogs / Forums

Title Tags

Keywords

Descriptions

H1 Tags

SEO

SEO: Metatags provide information about each web page for search engines and visitors.

GOOGLE MY BUSINESS

GOOGLE MY BUSINESS

Website SEO: Title (name) pages for SEO & google analytic reports

GOOGLE KEYWORD PLANNER

KEYWORDS

ADDITIONAL FREE RESOURCES

• Be everywhere that your potential clients and staff arelooking for you. Ask them to share their journey with you.

Bing Maps

Yellow Pages

Industry Website Links – MHCA!

Social Media – Linked In, Facebook

Rev your engine!• Q&A