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ASBCI design brief for womenswear live brief set by republic.
Citation preview
AS
BC
I Stu
de
nt D
esig
n A
wa
rdR
ep
ub
lic D
esig
n B
rief
BOARD ONE - RESEARCH, INFLUENCES AND COLOUR PALETTE.
Swing tag idea withPrint I designed.
Price Points:Tops - £14.99 - £19.99 Dresses - £19.99 - 29.99Leggins - £10.99 - 16.99Knits - £24.99 - 29.99
Mul
tifun
ctio
nal/a
dapt
able
de
sign
s.
Printed fabric for linings - reversibility
Triangular.
Slouchy and softSilhouette.
Lightweight fabrics.
Natural breathable Fabrics.
Secondary marketing:free purse with purchase for coins/keys.
Cam
el c
olou
red
dres
s w
ith d
etac
habl
e sa
sh,
sugg
este
d pr
ice
of £
29.9
9.
Tank
ini £
19.9
9, C
hi�o
n M
idi s
kirt
£22
.99
and
long
sle
eved
cot
ton
T-sh
irt £
16.9
9.
Hal
ter n
eck
play
suit
with
rem
ovab
le s
hort
s to
reve
al s
wim
min
g co
stum
e £2
9.99
.
Prin
ted
legg
ins
£16.
99, c
ropp
ed fr
inge
top
£14.
99, l
ight
wei
ght k
nit c
ocoo
n ca
rdig
an £
24.9
9
BOARD T WOILLUSTRATIONS OF F INAL FOUR OUTFITS.
Cam
el c
olou
red
dres
s w
ith d
etac
habl
e sa
sh,
sugg
este
d pr
ice
of £
29.9
9.
Tank
ini £
19.9
9, C
hi�o
n M
idi s
kirt
£22
.99
and
long
sle
eved
cot
ton
T-sh
irt £
16.9
9.
Hal
ter n
eck
play
suit
with
rem
ovab
le s
hort
s to
reve
al s
wim
min
g co
stum
e £2
9.99
.
Princess seamed dresswith pocket detail formoney/passport whichcan be concealedbehind sash. Detachable lightweightDigitally printedCotton sash to be wornas a scarf, sarong, Cultural respect or as ablanket/ wrap. Zip detailon centre back.
Lightweight knitted cocooncardigan, creating soft slouchySilhouette with drop shoulderseams in burgundy colour.Purple lightweight jersey leggins with side panelling of printed fabric in cotton as breathable againstthe jersey. Tan �tted crop topin jersey cotton with fringe detailing and printed lining.
Prin
ted
legg
ins
£16.
99, c
ropp
ed fr
inge
top
£14.
99, l
ight
wei
ght k
nit c
ocoo
n ca
rdig
an £
24.9
9
Functional playsuit design. Halter neck swimming costume in lycra with printedPanel and scoop back. Can be worn as Playsuit or swim wear with detachable shorts in lightweight tan cotton which can be removed/ secured with popper detail on centre front.
Asymmetrical top and shorts with zip detail in quick dryPolyesterMultifunctional designto also act as tankini.
Longsleeve camel coloured T-shirt in Ribbed jersey for covering up when temperature drops / repel insects.
Midi length chi�on skirt which can be rolled up and pinned at the sides to create shorterlength is desire.
BOARD THREETECHNICAL SKETCHES, BACK VIEWS WITH FABRIC SWATCHES AND COLOUR SELECTION.