Design Challenge Brief

Go to school, get your degree, get a job. Does this traditional path from education to employment make sense today for the hundreds of millions of learners around the world? Let's find out using the design thinking process. Your challenge is to redesign the school-to-work transition. We are giving you this widely framed challenge because the design thinking approach starts with exploring the problem space. You will be focusing onthe perspective of one person of your choosing who has an important stake in the school-to-work path: he/she might be a student who will soon graduate or has recently graduated and is looking for work. Or an employer seeking to hire someone. Or an educator. There are many possible stakeholders and perspectives. And, since there are thousands of people in the course working on the same challenge, it will be exciting to see what common themes emerge, and the diversity of situations around the world. Our philosophy is to learn by doing, and our goal in this course is for you to experience the design thinking process first-hand through your work on this challenge. To help you do this, we will spend the next three weeks breaking down different aspects of the challenge, such as identifying a problem, generating ideas and testing them. Here is the roadmap for the challenge: This week - Empathize and Define: Youll learn to examine the challenge through different lenses and stakeholders. Talking to these stakeholders and learning about their perspectives will help you discover unique problems you will be able to tackle. Next week - Ideate: Now that youve identified an interesting problem that reflects the need of one of these stakeholders, well show you how to generate a wide range of solutions. Week after that - Prototype and Test: Well walk you through creating fast, simple prototypes that make your solutions tangible in order to test how they work. With thousands of engaged members, this class is the largest design thinking team in the world. Our diverse backgrounds and experiences will allow us to approachthis big challenge from many angles, while we learn new strategies. We cant wait to hear about your experience tackling the challenge. Lets dive right in!

Empathize and Define This weeks assignment is about developing empathy for someone who has a stake in the school-to-work transition, and defining a problem or need (*) he/she has related to the challenge. The work for this weeks assignment is divided in four sequential steps: 1. Prepare for the empathy work.2. Go out and talk topeople.3. Process the data gathered viainterviews using an Empathy Map. 4. Craft a problem statement. (*) Note that we often use the terms PROBLEM or NEED interchangeably. With both, we are referring to some aspect of the experience of a person that can be improved (this problem/need may not always be perceived or articulated by that person, that is,it may be implicit). Step 1. Prepare for the empathy work. Start by determininingwho you might interview (a student, a graduate, an employer, etc.) and think of questions or areas of conversation for the interview. It is strongly suggested that you interview more than one person (2-3), to then select one interview to move forward. If you need inspiration to think about who to interview and what questions to ask, go to the EMPATHY FORUM, and look for the CHALLENGE MINDMAP thread. Step 2. Go out and talk to people. If this is the first time you will be interviewing someone, don't worry! This is NOTthe typical formalinterview that often comes to mind. Think of it more as a conversation.Your goal is to find out as much as you can about the other person's experience related to the school-to-work transition. Explore what his/her experiences have been in the past, how he/she felt during keyevents (for instance, job interview, first day of work, etc.), what aspects were enjoyable and which ones could be improved. Explore the practical aspects of the experience, but dont stop there, and also inquire about the emotional aspects of it. A suggested time for each interview is 10-30 min. Who should you interview? The easiest is to ask an acquaintance, friend or relative who has (or had) some stake in the challenge. You can also go out in your neighborhood or to a university or school, and find people who are willing to have a conversation with you about this (explain that you are working on a class project, and you will be surprised how many people will be happy to talk to you). For more resources on how to conduct good interviews, visit the Toolkit: Empathize and Define page. Step 3. Process the data gathered in the interview using an Empathy Map. If you did more than one interview, select ONE of those interviews at this point to move forward. In order to process the data you gathered in that interviewyou will create an Empathy Map for that person. Theguidelines in the Toolkit: Empathize and Define pagewill help youcreate a goodempathy map. Step 4. Craft a problem statement. Your job in this step is to narrow down the initial challenge to a more actionable problem based on the data gathered in the interview. Your Problem Statement will have the following components: a STAKEHOLDER (PERSON), a PROBLEM/NEED and an INSIGHT.

Toolkit: Empathize and Define

I. Guidelines for InterviewingThese guidelines will help you set the tone for the interviewand get the most out ofit.1. You may bring a fewprepared questions,but the most important thing is to maintain a connection with the interviewee and show that you are listening to what they are saying (ie, look at them, not just at your notes). Also, you should always follow up on interesting answers, instead of mechanically moving through a list of questions.2. Take notes or record the interview. Capture on paper the persons own words whenever possible, instead of rephrasingduring the interview. If you record the audio of the interview (with permission), you will need to extract quotes from the recordinglater. 3. Start the interview by introducing yourself and the project you are working on, and startwith lighter, more general questions to establish a connection and put the interviewee at ease. 4. Listening is as important as talking (your interviewee should talk about 75% of the time). Also, showing that you are really interested in what the other person has to say goes a long way. Think of the interview as a conversation. 5. Ask open-ended, non-leading questions: What do you think about that school? is a better question than Dont you think thatschool is great? The former doesnt imply there is a right answer. 6. Be curious and ask why? often, even when you think you know the answer. Many answers will surprise you. Always follow up on answers that sound interesting, or whenever the interviewee says I think... A good way of doing this, in addition to asking Why? is to say Tell me more about that. 7. Ask for stories about concrete events. Instead of asking people how do they "usually" do things or how do they "usually" feel, ask them about the last time they did something, or the most memorable moment (in fact, do NOT use usually at all). 8. Dont be afraid of silence. Resist the need to ask another question when there is a pause. The interviewee might reflect on what he/she has just said and say something deeper. *Bonus points* If you have access to observing someone during an event that is relevant to the challenge (for instance, writing a resume, looking for jobs on the internet, etc.) and can talk to them while observing them in action, that would be extremely valuable to get insights about the challenge from the point of view of that person. More resources: Demo interviews on the EMPATHYforum The value of different types of questionson the EMPATHYforum Interviewing for Introverts: http://ethnographymatters.net/2012/03/22/interviewing-for-introverts/

II. Guidelines for the Empathy Map

Using theEmpathy Map frameworkyou will process what happened in the interview, make inferences about the thoughts and feelings of the person based on what they said, and connect the dots to identify a need or problem he/she has related to the challenge. We suggest that you spend about 20 to 30 min creating the empathy map (longer if you need to transcribe an audio recording of the interview). Go through the sections of the empathy map in this order: SAY section. Write down here all the quotes from the interview that catch your attention as you review your notes. Be as literal as possible (as opposed to rephrasing what they said in your own words). The number of quotes you have here will depend on how rich the interview was, but think about 10-20. DO section (optional). If you observed the person in action, describe here behaviors you saw. You can also combineinterview and observation, by asking the person to walk you through what they are doing. **Note that you may not have anything in this section if you did not have the chance to do observations** THINK and FEEL sections. Here is where you will makeinferences (educated guesses) about the meaning of what the person said. You need to write down here what you infer the person thinks and feels (from their point of view)based on what they said and did.What if you are wrong? You mayvery well be, but if you dont take a leapand make inferences, you wont get at deep unexpected needs. At later stages inthe processyou will get more data that will allow you to refine your understanding and definition of the problem. III. Guidelines for the Problem Statement With the problem statement, you encapsulate concrete problems related to the challenge for the person you interviewed. In the next stage (IDEATE - next week), you will creatively solve them.Since the person you are designing for might not articulate any needs/problems related to the challenge (these would be implicit needs), its your job to make educated guesses about those needs, based on the stories and data you gathered in the interview. Write Problem Statements in this form: STAKEHOLDER needs a way to ________(PROBLEM/NEED)____ Because ____(INSIGHT)_____ STAKEHOLDER: Here you should describe the person you are designing for (one you interviewed). Use at least 5 adjectives to describe that person. Make sure you add enough information to paint a picture of the person tosomeone who hasnot met him/her (A detailed-oriented, reliable, degree-holding accountant, who is curious and able to work in teams, as well as collaborative and creative). PROBLEM/NEED: Use VERBS instead ofNOUNS to define the problem/need. Nouns are often already solutions: as an example, contrast Joe needs a better pencil with Joe needs a better way to write or Joe needs a better way to capture data. In the first case the solution is already implied in the problem statement, so there is only opportunity for incremental innovation. In the latter frames, there is an opportunity to come up with innovative solutions that may go beyond an improved pencil. INSIGHT: Here you provide a justification for the need you stated. The insight often comes from connecting the dots between different elements on the empathy map. In order to get a good Problem Statement, craft more than one and thenselect one that is not too narrow (eg, Joe needs to get a job as accountant) nor too broad (Joe needs a way to improve his career) to continue the process. Here is a template that contains andEmpathy Map and Problem Statement:1. PDF (Slideshare): http://www.slideshare.net/EpicenterUSA/dtal-template-empathy-map-and-problem-statement2. Prezi:http://prezi.com/emjizfk53ex-/?utm_campaign=share&utm_medium=copy&rc=ex0sharehttp://prezi.com/user/leticia/

Results Current Education System in India. Does this Work ? inShare By Pravash Kumar Jena

Tags: education learn system India history modern world Real life usage Outdated Current Education System in India was framed a century back and was mostly framed by the British keeping an eye on the world of that time. There have been changes to the framework in some or other way but it does not sound to be complete from any aspects. More focus was on external world and very less was on internal own history of India. People in India today aware more of the international figures and have forgotten their own ancient figures and history. The foundation of Indian history and pride is based on the achievement of Indians in the past as India was considered as the epicenter of learning and there were scholars from all over the world visiting India in search of knowledge and spirituality. The great phyloshopher of worlds have described this in various writings they have contributed to the world history.Is modern education has taken such a shape, where we have forgotten our own glorious past ? Yes. Why ?Education is no more considered as a Knowledge Seeking instrument or process. It is now considered as a means to get lively hood by developing certain skill which shall work for domestic job as well as international job. When food, clothes and shelter (3 basic needs) are hard to find here, how one can focus on Knowledge seeking any more.To understand, how education can be made work so that, it can serve the very purpose of1) Knowledge Seeking2) Earning lively hoodis the subject, on which I wanted to focus. I interviewed 3 people (4th standard student, High School Class Teacher, Head of Dept of an Engineering college) to understand their take on this subject and the problem they say as the problem in the current system.

Above is the Empathy Map prepared for this purpose.

http://prezi.com/qjreckld4hhk/copy-of-dtal-empathy-map-template/?utm_campaign=share&utm_medium=copyhttp://prezi.com/cdle5xc08h4a/empathy-map-and-problem-statement/?utm_campaign=share&utm_medium=copy

Seamless School-to-Work Transition It was a great experience to know firsthand the perspective of stake holders involved in School-to-work transition. The three key stake holders are the school which grooms the students, the corporate who create the work place and the students who are at the common center stage.The interview process culminated into a conversation. A unit head of an IT company, a senior director of a B-School and a company executive in Telecom sector were interviewed. The best part was the commonality in the view points of the corporate executives and the school director. What emerged is that there needs to be innovative methods to foster a seamless transition from school-to-work. This would promote students aptness to the work requirements and bring up happiness.Thanks for a wonderful tool kit!!!

Becoming doctor

empathy map and problem statement 2 inShare By ana beatriz santoro

Empathy Map and Problem Statement inShare By Johanna Schubert

SayThere is a difference between university and the societyone way until high school graduationthe society is focused on application, a university student learns theorystudents have a wide knowledge, not specific enoughat university you learn how to study, not how to do thingsmy major is only offered by universities, not by vocational schoolsthe big companies are focused on the level of the degreeall students want to go to big companies because the salary is highlearn application from a mentorin an internship which is the first phase of your new jobknowledge from my major is a little helpful, but not veryyou don't know what you want after high school, life is a gambleThinkuniversity doesn't prepare me well for my professional carreereveryone is too focused on an academic carreer, specialization doesn't work very wella lot of what i have learned in university might be uselessi would like to have the chance to aquire more specific, job related knowledgea strong focus on grades isn't helpful in preparing students for a professional carreerperhaps, some kind of vocational school might do a better job in teaching my major than a universitythe informations companies have on the quality of their applicants are very limitedthe share of jobs offering good conditions is not too biga prestigious degree is the requirement of being provided job related knowledge in the responsibility of a companygetting the degree is more important for finding a job than the knowledge i have aquiredthere is a mismatch between my major and my current goals for my professional carreerFeeluniversity education partly is a waste of timethe pressure of having good grades is too high considering that they have little practical relevance in the endbeing hardly prepared for a job makes me feel nervousstudying at a prestigious university gives me confidencemy hard working of the past will pay offI should havechosen a different major entering the Bachelor levelProblem StatementA cheerful natured, communicative, down-to-earth,sharp-observing, target-oriented, self-reliant master of engineering student who considers social questions a lot needs a way to better integrate job preparation into university education because he would like to combine the benefits of job training offered by vocational schools with the high university degree.A Helping Hand For Employability 2 inShare By Sudarshan R

SAY

DO

THINK

FEEL

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The Dance Solution

inShare By Jitendra Pandey

Descriptor of the stakeholderA 18 something high school graduate who is about to start her own Dance studio. She works with a dance company in the evening and attends school in the morning. She is academically a brilliant student and stands apart from rest of her peers. She is 5' 7" and atheletic.Empathy Map:Say She is passionate about everything she does in life say it is dance or academics. She enjoys reading but her busy schedule hardly gives her time to read. She trains students in the age group of 10-13. She finds it difficult for teach them because according to her it is difficult for her to understand the nuances of teaching. She suggested that she feels kind of pressuresied all the time due to lack of time and finds it difficult to do other things. She submits her assignments on time inspite of all the work. She compared her situation like sailing in two boats. She mentioned again that it is not the dance that tires her, though it is physically straining, it is all the organizing that tires her. She mentioned that she gets the process of dance but she is many a times unable to teach or pass it on to others. She figured her organizational difficultly and have made a space for her at the dance class to store her everyday things. She would want to take dance up as a career, but she still wants to explore this further, according to her she is still at the tip of the ocean.Do She was very articulate and freely used her hands and the space to express herself. Her facial expressions showed fatigue and exhaustion. She had a cramp in her leg while teaching a lift to a student.Think &Feel She feels lost because of her inability to connect to the students. She is somehow able to manage time but would love to understand her students. She feels that she need to have a better connect with herself to convey the process of dance to her students. She was able to organize her thoughts and understood that her problem was not time management but mastering the technique of dance and the communication patterns within her and with the outside world.Problem Statement:Lucy needs a way to understand the technique of teaching because she wants toconvey the message of her choreographywith effectivenesshttp://prezi.com/6gpifnsq2ncf/empathy-map/?utm_campaign=share&utm_medium=copy

TRAIN INTERPERSONAL SKILLS

inShare By Maria Teresa Campos

Tags: skills train Laboral INSECURE EMPATHY MAPSAY His opinions about schools and university are: schools dont train them globally university gives them to specific knowledge the most important in a person is the attitude The person is:Positive, assertive, has personality The interviewed asks many questions about his future job He likes people who he needs the work University and schools should train them in interpersonal abilities, train in administration aspects Schools should have courses that train them in work interpersonal relationship Also in aspects how to overcome frightensDo hands one over the other Right hand on mouth Eyes up, no corporal movement Hands playing with wedding ring left Hand on forehead smiling slight stretching moving only right hand as he talks moving both hands as he talks stands up goes awayTHINKS It is difficult to begin working You are not prepare What we learn at school and university is not of much use at work A recent graduate is not of much use It is better a person with experience It is important how a person handles his relationship It is important a person who feels comfortable and is proactive We need to be prepare how to handle relationship at work, with pairs and superiors. We need experience before beginning to work,FEELS Uncomfortable Unsecure Being evaluated Anxious Trying to do a good performance Begins to relax Comfortable Expands himself Feels secure Did a good jobHe goes satisfiedSTATEMENT PROBLEMA rational self controlled 62 year entrepreneur, educated , gentle, who is starting a new business needs a way to hired a person who has experience ,good interpersonal relation sand knowledge because it is difficult for him to relate to peopleEmpathy Map and Problem Statement

inShare By Alessandro Filizzola

Tags: Empathy Map prolem statement http://prezi.com/kdtdentebveu/present/?auth_key=frzsygt&follow=jiglhw-vhqvdBASIC GUIDE QUESTIONSHow do you see the educational quality on the universities today?How the students are been prepared for a job reality after graduated?What could be done to improve the employ chances for the new comings?There is some case or personal experience that you would like to share?SAYThere are good and bad institutions and students as well.The best resumes are highlights.Traineeship phase during the course is very important.To be just certificated is not enough.Good relationships are helpful.Employers are more interested in who has job experience.Good professors demand efforts from his students.We use to learn theory on university. The practice come working.If I quit my job right now would be difficult to find another job in a different area.I started working on banking services thought a school internship and by a friends indication.The employers are not interested in build skills and improve capabilities on their employees.When you start a traineeship on a firm you have more chances to develop a career on it.DOSorry, no direct observations here. LIt was a face to face interview, but not following a classroom or a job seeking situation.THINKThe student has the obligation to do great efforts to make things happen.Good methodologies are related to exercises, demands, corrections, explanations and a lot off efforts.Sometimes getting out of the classroom routine and outdoor activities are helpful practices for the educational process.The University offer job opportunities to his students.Doing internships is more important than getting a certificate.To get a degree is an obligation that not necessarily means get a job.FEELEmployers want from the new comings to be senior professionals.The job experience during the professionalinternship phase is what matters the most.The class practices and language are not updated to the employers and students reality.There are not enough job placements to everyone. Just the best ones or the ones with good connections have good opportunities.STAKEHOLDERYoung pretty girl between 20-26 years oldCoursing administration but just a few chars because she believes the course is not that important to her jobRecent formed in radiology but does not work on it because the employers demands practical technicians, not bachelors.She sows to be a bit shay, very practical in her point of views and seems to be a little alienated and vague in her sentences.NEEDNeeds a better way to improve her educational experience and by doing this be able to highlight her skills to employers and develop her career in a better and pleasant way.INSIGHTShe feels like not well prepared and sufficient competitive to apply to a different and better jobs than the one she has been working actually.She doesnt think too much about educational environment and methodology.She looks like a little bit conformed even though not satisfied with her situation.Shes not optimist about her chances to find a better placement.

SCHOOL-TO-WORK TRANSITION EMPATHIZE AND DEFINE 1

inShare By Michele Messina

School-to-Work Transition Empathize and DefineMichele Messina. Ago. 5, 2013Empathy MapStakeholder Ben is a very active 28 years-old man, undergraduate degree holder in electric engineering at SFSU gained in in 2011, with several interests and very happy with his job at a top-level car manufacturing company.Say I started looking for a job quite late compared to other friends, one month after my graduation. The job seeking process lasted almost 4 months.Phase 1 Focus on top companies I was determined in getting a very exciting job. I first made a list of the top companies in which I was interested. I contacted all these companies, those that had vacancies and those that did not. Only few companies responded and I was not granted any interview. One of the companies that I contacted is the company with which I am working now, my dream company. They did not reply to my letter.Phase 2 Lower expectations I lowered my expectations and started applying to jobs based on the competencies that companies were looking for and not necessary my interest. I learnt that there are many companies out there that are not well known but do a very interesting job. It was nice finding them. I had 4 interviews and was offered 2 jobs. I did not accept the offers since--after the interview--I realized that I was not interested in the job. I realized that I was not interested in typical jobs offered to electric engineers. I wanted to work in manufacturing. I learnt a lot from the interviews. Phase 3 Determination in working with the dream company I requested a friend who was working with my dream company to help me in connecting with HR. My friend put me in contact with HR in my dream company, I applied for a job, had an interview and received no feedback. I decided to apply to a post as technician, for non-graduate. During the interview, one of the interviewers told me that I was overqualified and informed me on another vacancy for engineers. I applied to the new vacancy and eventually got the job. It was not the job that I wanted but was a first step in the company. After 6 months I finally managed to join manufactory team.General I started the job search with an arrogant attitude. I was sure to get a job with one of my top companies. After phase 1 went bad, I had to lower my expectations. I was concerned. I had to earn a salary. It was hard facing the reality. My partner was putting pressure on me to find a job and lower expectations due to the crises. I contacted a total of 27 companies. I used typical job posting websites: Monster, Direct Site, Craigslist HR officers of few companies were very responsive and helpful. Some even gave me tips on how to continue my search. Nevertheless the most of them were totally unresponsive. My dream companys HR was very slow in responding to me in all occasions, even when I got the job. It was very frustrating. I finally met the HR officer of my company and learnt that he is very busy. I consider myself very lucky. I told that to myself every day during months. I did not use job fairs because in my college electric engineering is very small and the fairs did not attract any company that I was interested in. During my studies I always worked and made several internships. In school I focused on content, not on tests. My grades where low especially during the first two years. My final GPA was low. Some companies, like mine, do not ask for GPA if a person has previous work experience. Other do and they do not accept people with low GPA. One in particular rejected me despite a very good interview because of my low GPA. In my college they did not prepare us for job seeking. They did not explain how to write a CV and cover letter, how to prepare for interviews, etc. I found out about specialized recruiting companied and headhunters during the process.Think I lost self confidence due to unresponsive HR. The lack of responses was not related to any lack of competency. People less persistent than me would have lost the opportunity to work with their dream company due to ineffective HR processes. College is not doing enough to prepare students for job seeking. It would be very useful being introduced to interesting companies, taught how to write CVs and cover letters, prepared for interviews and explained HR processes. Companies HR should be more responsive and committed to candidates. GPA should not be considered as a key indicator during recruitment processes. Having information on less known companies would be very helpful. Any school within a college should have access to interesting job fares.Feel He was frustrated with HR processes. He lost self-confidence during the process. He felt particularly bad when his dream company did not respond to him. He really wanted an exciting job and was not ready to compromise. He felt ready to sacrifice salary and position in order to get a job with my dream company. Despite finding interesting companies, he felt that he wanted to work with his top one. He clarified his wishes during the process. Problem StatementBen needed a way to efficiently connect and interact with potential employers, conducive to an exciting job with a dream firm.On one hand he was not well prepared to face the job seeking process. On the other hand HR processes of the companies that he contacted neglect job seekers needs, which almost prevented him from achieving his dream job.

Connecting college to work 1

inShare By Ruqayya Rizwan

Tags: better job experience utilizing skills and information Stake holder: Zainab Khokher, associate professor at Indus Valley School of Art and Architecture, teaches part time and works at an architectural firm as a Project ManagerSay:Education hands out information or learningafter graduation it is upto individual students as to how they use it it is their own questMany a times students complain that the class room exercises are not relevant. Challenge them with real-life, real-time tasks and they are lost!On the other hand employers feel that the severity of real projects is necessary for students to apply their knowledge. They learn faster on the field by making mistakes. Also rewards and consequences are far more real like being taken off a project or getting no raise, or worse still, getting fired!For starters, to improve and bring in qualitative learning, ratio of student and teacher in a class makes a big difference, not run educational institute like an industrySecondly certain amount of field work/ internship makes a good transition, where one has to interact with teams and other people involved in the project. You have to respect others, your seniors ideas and methodology.Choosing a mentor or taking someone under your wings, so to speak, is helpful in making the transition. It is also good to know that others made the same mistakes, being able to relate to others is also importantShe thinks currently employer has to bear with a training period for fresh graduates that often results in disillusionment. She thinks due to lack of technical know-how fresh grads begin to confine themselves and creativity is compromised at various levels.Do:There were two internees at her office who were drafting drawings of bathroom tile layout. Another junior architect was also doing the same while keeping in mind the plumbing, tile size, slope etc.Ms. Khokher had to remind the internees to refer to pictures and notes from the actual construction site, and go over plans with plumbing, electrical and civil contractors for a better understanding of how tiles of certain size were laid out best.Next she was making them do a mockup of floor plan with card board sheets cut out in the exact size and shape of tiles. This would give them a near accurate idea of how much wastage each layout would give them.Feel:Ms. Khokher feels very strongly about the kind of education, skill and learning that is dissipated in college and through her. She wears two hats at same time (to her advantage), one of being the educator and the other of being a supervisor to those she has taught in college. She feels that currently individual intelligence plays an important part in a students ability to grasp more; intelligent students are more focused and waste less energy in distracting activities. They are better planers and have sharp time-management skills. She encourages students to interact with other team members on the project and benefit from their expertise and also address their concerns. She also feels that the way students receive information relates to how much they retain. She feels that individual attention given to students can improve their assimilation of knowledge, where as mentoring and internships can improve their performance on the job.She is looking at education as a wholesome learning experience, not restricted or confined to lectures in a classroom. She is also broadening the class environment to the field and to workplace where peers and seniors can further enhance a persons knowledge. For more specific development she suggests mentorship.Her main concern is to enable students to not only acquire knowledge, apply it, adjust well but also to continue with creative, out of the box solutions at work and in live projects.Think:She thinks mentorship along with exposure to live projects is a starting point for students to have a better on job experience. She also thinks with live projects students get a sense of time and people management.Having a broader and more embracing vision for her students she suggests many practical ideas, like making a mock-up of bathroom layouts. She is also enlisting help of experienced and specialists as a vital source of information.She is suggesting a redefinition of how knowledge is taught in college, separating students retention powers from content.Description of the stakeholder:Zainab Khokher is in her 40s. She has been teaching for last 10 years. She is compassionate about her students and cares deeply about their career choices. She is also patient and understands the demands of changing lifestyles and an evolving youth. Zainab works as a project manager and is very meticulous about meeting deadlines and schedules. She is a good communicator and team leader. She loves to read about architecture and is up-to-date on latest trends in design and technology related to her field. She takes her time absorbing the questions before answering. Her words are spoken clearly. She welcomes new ideas and often smiles at emerging possibilities.Empathize & Define: Zainab needs to explore new learning paths for students to gain experience while in college because this will ease the transition into their first job without hampering creative process.

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http://www.slideshare.net/AndroGedon/assignment-03-empathizeanddefineDear Madam or Sir,Please accept my submission for the Design Thinking Phase "Frame the Problem: Empathize and Define"Presentation with collected information is available via the linkhttps://www.slideshare.net/AndroGedon/assignment-03-empathizeanddefineIn case presentation is not accessible I attach results of the interview and the problem statement to this submission.For such activities I use MindJet MindManager very powerful tool allowing structural data collection during and after the interview and meetings.It is pity that it is not possible to attach PDF directly to this submission it would be much easier from the preparation prospective.Sincerely yours,Andrey Elagin-----------------------=== Assignment 03 "Empathize and Define" ===4 SAY4.1 "I've moved to Fachschule as it was boring in school"4.2 "I want to go to University"4.2.1 STAKEHOLDER does not say it directly, but it comes out of the conversation relatively quickly4.3 "I do not know what can be interesting for me in the future"4.4 "There is a lot of information about different professions, but it is too broad, too much to get a grasp out of it"4.5 "I do not want to go back to School because the only ones who have good memory can have a good grades"4.5.1 "As I do not see this system fair I do not want to play according to these rules"4.5.2 "I am ready to sacrifice entire live / future because of these lack of fairness"- FEEL: it looks like it is not really the case, it is rather a mask to avoid a real problem statement4.6 "I have plenty of options"4.6.1 go to army- easy option- provides variety of possibilities from 8 up to 23 months of services before long contract is signed- it has series of options where- lack of real understanding how does it work4.6.2 go to Zivildienst4.6.3 start working right away4.6.4 get into Practicum- requires 1 year of service- no one company wants to give 1 year of service / 1 year contract- possibility to take 2 practicum 6 months each requires an approval/clarification at Fachschule4.6.5 return to Gymnasium- requires 1 year of hard work- the knowledge required to continue partly has been lost- the way how the Abitur score is calculated it is still possible to get up to 1,5 for majority of key disciplines4.7 "I could not find practicum for 1 year"3 DO3.1 I am thinking about different options3.2 I am looking in the Internet here and there3.3 ...2 THINK2.1 STAKEHOLDER has bad feelings about school as it was not really successful in the past2.2 STAKEHOLDER has made not educated chose by stepping out of Gymnasium to Fachschule2.3 STAKEHOLDER has lack of confidence in continuing education even having a desire to do so2.4 There is already a year since STAKEHOLDER has stepped out of Fachschule, during this year STAKEHOLDER has not been able to find practicum to finalize Fachschule education2.5 Possible STAKEHOLDER has not really evaluate available options in details1 FEEL1.1 High "external" pressure demanding to make another step1.2 STAKEHOLDER has a feeling to be cornered by external pressure requiring next step1.3 STAKEHOLDER has lack of confidence in h(er/im)self1.4 One year without real work has eroded desire and reduced self confidence1.5 Army is an option imposed from outside and not really intrinsically accepted as an option-----------------------=== Assignment 03 "Problem statement" ===4 Problem statement "STAKEHOLDER needs a way to get confidence to come back to Gymnasium because STAKEHOLDER wants to continue education but lacking confidence that it will work"3 STAKEHOLDER3.1 Young person ~19 years old3.2 Not confident in h(er/im)self3.3 Wants to continue education in University3.4 Has a passion to work with renewable energy2 PROBLEM / NEED2.1 STAKEHOLDER needs a support to get a confidence in making next steps2.2 STAKEHOLDER needs a support in making decision about next steps1 INSIGHT1.1 STAKEHOLDER has made a mistake not spending enough time in school doing the home work1.2 Feeling that no homework is needed at the beginning of education has eroded the discipline to make a homework1.3 at some point of time due to no home work STAKEHOLDER has "lost the track" in school education and was left behind1.4 lack of success in finding the practicum has decreased self confidence1.5 STAKEHOLDER feels external pressure to make a next steps1.6 Most of available options are not desirable for STAKEHOLDER resulting in reluctance to make a decision1.7 Available option to go back to Gymnasium is interesting, but fear of failure prevents in making this step1.8 There is no real pressure to make next step: "Home, food and other things are available - why to bother"

Problem statement:John, an very empathetic, inteligent, focused, optimistic,thoughtful director, needs a better way to reach the right person for a job vacancy at his company, because he countsbasically on the good name of the company to get sufficient applicantsthat fulfill the profile.Or on the empathy map (if it doesn't work at Slideshare):SAY Next opening for a job on Johns training company: he needs a new trainer will help in new content development, and delivering this and other content in a high quality level. An empathic person, that relates to the companys mission and values. An great communicator, with experience in the area, a person that is always up to date It is not necessary to explain with detail the job tasks in the recruitment add, to get applicants Last time they recruited someone, the person he chose didnt reach the expectations (for another kind of job); he also didnt get many applicantions. They send the add to a restricted list of contacts This time he will post in the Facebooks company page, linkedin and will send by email marketingto all the contacts they have in data base. There are people for whom the financial conditions are a big issue in a job The company has an coherent image: tries to be and do what it teaches.DO Gives constructive feedback with points he thinks are good, and points/ideas to do a better job Behaves like a catalyst

THINK It wont be easy to find someone with this profile A person with the needed profile will want higher financial conditions It is not important the specific academic background to do a good job the right attitude and learning habits are key to succeed If he uses more common ways to make public the job vacancy, he will have too much applicants and wont be able to choose well His company has high quality on delivering trainingFEEL He is very dedicated and is not easy to find people like this A person that identifies with the companies mission and values would like to work there People should show iniciative

Empathy map

inShare By Gabriel Aizcorbe

Interviews: High School girl Universityboy who study and work Young university teacherStake holder: University boywho studies medicine and work as a nurseSay:1. I have friends who doesn't know what to study because they don't know what they want to do, and that's because education is disconnected from real life2. Lot of my fellow students are going to study what theirparents told them to study or the same thing as grandpa, father, etc. because is a family tradition, and is difficult to decide when you don't have all the resources to do3. My father is unhappy with his work and his career because he wanted to be a math professor insted he thaught to be an accountant would be good and better paid4. I love to help people to be good and happy5. Education must be a tool to reach your target not the target itself, when you choose your career relative to the education then you are choosing between difficult and easy and not what you want for your life.6. If I can only "taste" how my career will be in "real life" when working then I could decide properly that's why I wanted to work in a hospital, to see from the inside!7. I need to have the ability to build my way according to my skills8. From the school up to the university I've never been tested to discover my strenghts neither helped to develope them9. Educations seems to be a check-list to be accomplished completely disconnected from reality, when you arrive to your job for the first time you find you know nothing about how to do it10. Much theory and so less practice disconnected from the concepts makes you forget everything11. They teach you recipes and you need to learn how to learn and to think by yourself.12. Theory is nice in the classroom but in real life I almost never saw someone applying the theory you are almost always doing workarounds for some or another reason13. When students ends the education cycle they are like in zero state we can't face real life, lot of what we have learned is obsolete, real life moves really fast and educations is a bit quiet in the same placeDo: He studied a two year course of nurse to work in a hospital and see how the real life work looks like He talk with medics and ask them "why's" to understand why the practice is so different to the classroom He is looking in which field he feels more comfortable, when he reached the university at first he wanted to be neurosurgeon but now discovered this would be boring and is more interested in general medicine With each new topic in class he doesn't stick only to the recommended books, he also research in internet, participates in forums and also founded a small group of study where everybody has to read and teach the others new things.Think & Feel: He thinks that education plans needs to be reviewed and adjusted more often He also thinks that education need to be more dynamic He feels a big gap between classroom education and life education He thinks if education would be more involved in real life process students would be better prepared for work He feels it's difficult to decide a career (and a work) because education paints a perfect picture on which we make decisions and when you reach real life things doesn't look like in the books He feels much people are working in something they don't like because they weren't involved in their jobs from the beginning of their education.Problem statement:StakeholderNeedsInsight

A courious, innovative, selfteaching,restless entrepreneur young boyneeds a way to research and put in practiceeverything he learnsbecausereality is much different than a class sobecomes very difficult to get adapted towork and do a good job