Visualizing the Viral Impact of Creative Commons Content

Mozilla Festival 2012VISUALIZINGPALESTINE

What is VISUALIZINGPALESTINE?

We create data-driven visual stories to highlight themes of social justice in Palestine/Israel.

We spread these stories via online media under a Creative Commons license.

Find out more at:http://visualizingpalestine.org

VISUALIZINGPALESTINE 2011–2012

PROCESS AND KNOWLEDGE

PROCESS WHEEL

VP Process

ACCURACY

FACTSOURCING:

IDENTIFYCOLLECT BRIEF

SPREAD

MEDIA UNIVERSITIESADD LOGOS

ORGANIZATIONS GOVERNMENTSSOCIAL NETWORKS

MESSAGING:

RELEVANCE+ IMPACT

IMPACT

STORYTELLING:

REPORTS & SPECIALISTS

SCIENTISTS & RESEARCHERS

GAZA WATER CONFINED & CONTAMINATED

@visualizingpalfb.com/visualizingpalestine

WWW.VISUALIZINGPALESTINE.ORG. AUGUST 2012.SHARE AND DISTRIBUTE FREELY. CREATIVE COMMONS BY-NC-ND 3.0 LICENSE.

COASTAL AQUIFER

SEAWATER

SOUTHEAST BRACKISHGROUNDWATER

ISRAELI WAR ON GAZA

2008-2009 caused major damage and collapse of

sewage treatment, exacerbating effects

of the siege.

HIGH RISK26% of disease in Gaza is water-related.

OF WATER IS UNFIT FOR HUMAN CONSUMPTIONAlmost all 117 municipal drinking water wells are heavily loaded with salts and other pollutants.

NEEDS & RIGHTSPopulation needs far outstrip Gaza’s only accessible water source: the transboundary Coastal Aquifer, shared with Israel and Egypt. Under international law, Gaza is entitled to a much higher 'equitable & reasonable share' from within Israel.

AGRICULTURAL BY-PRODUCTSSOLID WASTESEWAGE

ONGOING SIEGERESTRICTIONON CONSTRUCTION MATERIAL IMPORT

DAMAGES & AFTER-EFFECTS OF ISRAELI SETTLEMENTS

& OCCUPATIONWATER ABSTRACTION EXCEEDING WATER RECHARGESALINE GROUNDWATER

INFLOWSSEA WATERINTRUSION

SEWAGE INFILTRATION

SOLID WASTEDISPOSAL

Without outside supplies the Strip is condemned to steadily overpump its groundwater.Dropping water levels invite seawater intrusions from the coast and accelerate natural brackish groundwater inflows from the Negev.

POLLUTION SOURCES & OVERABS-TRACTION

NO REPAIR, NO DEVELOPMENT

Restrictions imposed by Israel and international

aid actors on materials entry have led to a break

down in water and sewage infrastructure,

causing contamination of water supply.

BLACKOUTSFuel and electricity

supplies are controlled impeding water supply

and sewage treatment.

HIGH NO3 LEVELSNitrate levels are above the WHO levels for safe consumption.

PREVENTABLE DEATHCaused in extreme cases due to lack of clean and accessible drinking water and limited awareness.

NO3

O2 O2

O2

O2

SOURCESB'tselem, 2000, Thirsty for a Solution: The Water Shortage in the Occupied Territories and its Solution in the Final Status Agreement, p 39.C. Messerschmid, Birzeit University, 2011, Water in Gaza: Problems and Prospects, p 3-6, 20-21.Blue Planet and LifeSource, 2012, The Human Right to Water in Palestine, In Our Right to Water, pp 4-5.OCHA, August 2009, Locked In: The Humanitarian Impact of Two Years of Blockade of the Gaza Strip, pp 4, 22, 23.Save the Children and Medical Aid for Palestine, 2012, Gaza’s Children: Falling Behind The effect of the blockade on child health in Gaza, pp 5, 16, 17.Thirsting for Justice, 2003, Right to Water in oPT, pp 19, 29.UNICEF, March 2011, Protecting Children from Unsafe Water in Gaza, pp 7, 9, 10, 16.World Bank, 2009, Assessment of Restrictions on Palestinian Water Sector Development - West Bank and Gaza - pp 27, 29, 30 (Original source: Fieldwork interview, WHO, Gaza city, November 24).

95%

DISEASE PRONE Diarrhea is among the diseases directly linked to contaminated water.

REVISION 0129 AUG 2012

1. THE IDEA :• A cup of water / a tank / water in Gaza• Blue for water, black for siege and confinement

Emotional impact

2. THE VISUAL SEQUENCE:• Context facts + human facts

COASTAL AQUIFER

NO3

O2 O2

O2

O2

95%

OF WATER IS UNFIT FOR HUMAN CONSUMPTION

THIS IS NOT WATER

A GLASS OF WATERCONTAMINATED BY THE SIEGE

WATER AS THEY KNOW ITGAZA CONTAMINATED BY THE SIEGE

KEEP AWAY : WATERGAZA’S CONTAMINATED LIFESOURCE

WATER IN GAZACONTAMINATED BY THE SIEGE

VP Process: Conception

ACCURACY

FACTSOURCING:

IDENTIFYCOLLECT BRIEF

SPREAD

MEDIA UNIVERSITIESADD LOGOS

ORGANIZATIONS GOVERNMENTSSOCIAL NETWORKS

MESSAGING:

RELEVANCE+ IMPACT

IMPACT

STORYTELLING:

REPORTS & SPECIALISTS

SCIENTISTS & RESEARCHERS

GAZA WATER CONFINED & CONTAMINATED

@visualizingpalfb.com/visualizingpalestine

WWW.VISUALIZINGPALESTINE.ORG. AUGUST 2012.SHARE AND DISTRIBUTE FREELY. CREATIVE COMMONS BY-NC-ND 3.0 LICENSE.

COASTAL AQUIFER

SEAWATER

SOUTHEAST BRACKISHGROUNDWATER

ISRAELI WAR ON GAZA

2008-2009 caused major damage and collapse of

sewage treatment, exacerbating effects

of the siege.

HIGH RISK26% of disease in Gaza is water-related.

OF WATER IS UNFIT FOR HUMAN CONSUMPTIONAlmost all 117 municipal drinking water wells are heavily loaded with salts and other pollutants.

NEEDS & RIGHTSPopulation needs far outstrip Gaza’s only accessible water source: the transboundary Coastal Aquifer, shared with Israel and Egypt. Under international law, Gaza is entitled to a much higher 'equitable & reasonable share' from within Israel.

AGRICULTURAL BY-PRODUCTSSOLID WASTESEWAGE

ONGOING SIEGERESTRICTIONON CONSTRUCTION MATERIAL IMPORT

DAMAGES & AFTER-EFFECTS OF ISRAELI SETTLEMENTS

& OCCUPATIONWATER ABSTRACTION EXCEEDING WATER RECHARGESALINE GROUNDWATER

INFLOWSSEA WATERINTRUSION

SEWAGE INFILTRATION

SOLID WASTEDISPOSAL

Without outside supplies the Strip is condemned to steadily overpump its groundwater.Dropping water levels invite seawater intrusions from the coast and accelerate natural brackish groundwater inflows from the Negev.

POLLUTION SOURCES & OVERABS-TRACTION

NO REPAIR, NO DEVELOPMENT

Restrictions imposed by Israel and international

aid actors on materials entry have led to a break

down in water and sewage infrastructure,

causing contamination of water supply.

BLACKOUTSFuel and electricity

supplies are controlled impeding water supply

and sewage treatment.

HIGH NO3 LEVELSNitrate levels are above the WHO levels for safe consumption.

PREVENTABLE DEATHCaused in extreme cases due to lack of clean and accessible drinking water and limited awareness.

NO3

O2 O2

O2

O2

SOURCESB'tselem, 2000, Thirsty for a Solution: The Water Shortage in the Occupied Territories and its Solution in the Final Status Agreement, p 39.C. Messerschmid, Birzeit University, 2011, Water in Gaza: Problems and Prospects, p 3-6, 20-21.Blue Planet and LifeSource, 2012, The Human Right to Water in Palestine, In Our Right to Water, pp 4-5.OCHA, August 2009, Locked In: The Humanitarian Impact of Two Years of Blockade of the Gaza Strip, pp 4, 22, 23.Save the Children and Medical Aid for Palestine, 2012, Gaza’s Children: Falling Behind The effect of the blockade on child health in Gaza, pp 5, 16, 17.Thirsting for Justice, 2003, Right to Water in oPT, pp 19, 29.UNICEF, March 2011, Protecting Children from Unsafe Water in Gaza, pp 7, 9, 10, 16.World Bank, 2009, Assessment of Restrictions on Palestinian Water Sector Development - West Bank and Gaza - pp 27, 29, 30 (Original source: Fieldwork interview, WHO, Gaza city, November 24).

95%

DISEASE PRONE Diarrhea is among the diseases directly linked to contaminated water.

REVISION 0129 AUG 2012

1. THE IDEA :• A cup of water / a tank / water in Gaza• Blue for water, black for siege and confinement

Emotional impact

2. THE VISUAL SEQUENCE:• Context facts + human facts

COASTAL AQUIFER

NO3

O2 O2

O2

O2

95%

OF WATER IS UNFIT FOR HUMAN CONSUMPTION

THIS IS NOT WATER

A GLASS OF WATERCONTAMINATED BY THE SIEGE

WATER AS THEY KNOW ITGAZA CONTAMINATED BY THE SIEGE

KEEP AWAY : WATERGAZA’S CONTAMINATED LIFESOURCE

WATER IN GAZACONTAMINATED BY THE SIEGE

VP Process: Production

ACCURACY

FACTSOURCING:

IDENTIFYCOLLECT BRIEF

SPREAD

MEDIA UNIVERSITIESADD LOGOS

ORGANIZATIONS GOVERNMENTSSOCIAL NETWORKS

MESSAGING:

VP PROCESS /WORK FLOWCONCEPTION

PRODUCTION

RECEPTION

RELEVANCE+ IMPACT

DRAFT DOC DO NOT DISTRIBUTE

IMPACT

STORYTELLING:

REPORTS & SPECIALISTS

SCIENTISTS & RESEARCHERS

GAZA WATER CONFINED & CONTAMINATED

@visualizingpalfb.com/visualizingpalestine

WWW.VISUALIZINGPALESTINE.ORG. AUGUST 2012.SHARE AND DISTRIBUTE FREELY. CREATIVE COMMONS BY-NC-ND 3.0 LICENSE.

COASTAL AQUIFER

SEAWATER

SOUTHEAST BRACKISHGROUNDWATER

ISRAELI WAR ON GAZA

2008-2009 caused major damage and collapse of

sewage treatment, exacerbating effects

of the siege.

HIGH RISK26% of disease in Gaza is water-related.

OF WATER IS UNFIT FOR HUMAN CONSUMPTIONAlmost all 117 municipal drinking water wells are heavily loaded with salts and other pollutants.

NEEDS & RIGHTSPopulation needs far outstrip Gaza’s only accessible water source: the transboundary Coastal Aquifer, shared with Israel and Egypt. Under international law, Gaza is entitled to a much higher 'equitable & reasonable share' from within Israel.

AGRICULTURAL BY-PRODUCTSSOLID WASTESEWAGE

ONGOING SIEGERESTRICTIONON CONSTRUCTION MATERIAL IMPORT

DAMAGES & AFTER-EFFECTS OF ISRAELI SETTLEMENTS

& OCCUPATIONWATER ABSTRACTION EXCEEDING WATER RECHARGESALINE GROUNDWATER

INFLOWSSEA WATERINTRUSION

SEWAGE INFILTRATION

SOLID WASTEDISPOSAL

Without outside supplies the Strip is condemned to steadily overpump its groundwater.Dropping water levels invite seawater intrusions from the coast and accelerate natural brackish groundwater inflows from the Negev.

POLLUTION SOURCES & OVERABS-TRACTION

NO REPAIR, NO DEVELOPMENT

Restrictions imposed by Israel and international

aid actors on materials entry have led to a break

down in water and sewage infrastructure,

causing contamination of water supply.

BLACKOUTSFuel and electricity

supplies are controlled impeding water supply

and sewage treatment.

HIGH NO3 LEVELSNitrate levels are above the WHO levels for safe consumption.

PREVENTABLE DEATHCaused in extreme cases due to lack of clean and accessible drinking water and limited awareness.

NO3

O2 O2

O2

O2

SOURCESB'tselem, 2000, Thirsty for a Solution: The Water Shortage in the Occupied Territories and its Solution in the Final Status Agreement, p 39.C. Messerschmid, Birzeit University, 2011, Water in Gaza: Problems and Prospects, p 3-6, 20-21.Blue Planet and LifeSource, 2012, The Human Right to Water in Palestine, In Our Right to Water, pp 4-5.OCHA, August 2009, Locked In: The Humanitarian Impact of Two Years of Blockade of the Gaza Strip, pp 4, 22, 23.Save the Children and Medical Aid for Palestine, 2012, Gaza’s Children: Falling Behind The effect of the blockade on child health in Gaza, pp 5, 16, 17.Thirsting for Justice, 2003, Right to Water in oPT, pp 19, 29.UNICEF, March 2011, Protecting Children from Unsafe Water in Gaza, pp 7, 9, 10, 16.World Bank, 2009, Assessment of Restrictions on Palestinian Water Sector Development - West Bank and Gaza - pp 27, 29, 30 (Original source: Fieldwork interview, WHO, Gaza city, November 24).

95%

DISEASE PRONE Diarrhea is among the diseases directly linked to contaminated water.

REVISION 0129 AUG 2012

1. THE IDEA :• A cup of water / a tank / water in Gaza• Blue for water, black for siege and confinement

Emotional impact

2. THE VISUAL SEQUENCE:• Context facts + human facts

COASTAL AQUIFER

NO3

O2 O2

O2

O2

95%

OF WATER IS UNFIT FOR HUMAN CONSUMPTION

THIS IS NOT WATER

A GLASS OF WATERCONTAMINATED BY THE SIEGE

WATER AS THEY KNOW ITGAZA CONTAMINATED BY THE SIEGE

KEEP AWAY : WATERGAZA’S CONTAMINATED LIFESOURCE

WATER IN GAZACONTAMINATED BY THE SIEGE

VP Process: Reception

?The Design Challenge

How can we visualize the viral impact of Creative Commons content?

cc ?!

ACCURACY

FACTSOURCING:

IDENTIFYCOLLECT BRIEF

SPREAD

MEDIA UNIVERSITIESADD LOGOS

ORGANIZATIONS GOVERNMENTSSOCIAL NETWORKS

MESSAGING:

RELEVANCE+ IMPACT

IMPACT

STORYTELLING:

REPORTS & SPECIALISTS

SCIENTISTS & RESEARCHERS

GAZA WATER CONFINED & CONTAMINATED

@visualizingpalfb.com/visualizingpalestine

WWW.VISUALIZINGPALESTINE.ORG. AUGUST 2012.SHARE AND DISTRIBUTE FREELY. CREATIVE COMMONS BY-NC-ND 3.0 LICENSE.

COASTAL AQUIFER

SEAWATER

SOUTHEAST BRACKISHGROUNDWATER

ISRAELI WAR ON GAZA

2008-2009 caused major damage and collapse of

sewage treatment, exacerbating effects

of the siege.

HIGH RISK26% of disease in Gaza is water-related.

OF WATER IS UNFIT FOR HUMAN CONSUMPTIONAlmost all 117 municipal drinking water wells are heavily loaded with salts and other pollutants.

NEEDS & RIGHTSPopulation needs far outstrip Gaza’s only accessible water source: the transboundary Coastal Aquifer, shared with Israel and Egypt. Under international law, Gaza is entitled to a much higher 'equitable & reasonable share' from within Israel.

AGRICULTURAL BY-PRODUCTSSOLID WASTESEWAGE

ONGOING SIEGERESTRICTIONON CONSTRUCTION MATERIAL IMPORT

DAMAGES & AFTER-EFFECTS OF ISRAELI SETTLEMENTS

& OCCUPATIONWATER ABSTRACTION EXCEEDING WATER RECHARGESALINE GROUNDWATER

INFLOWSSEA WATERINTRUSION

SEWAGE INFILTRATION

SOLID WASTEDISPOSAL

Without outside supplies the Strip is condemned to steadily overpump its groundwater.Dropping water levels invite seawater intrusions from the coast and accelerate natural brackish groundwater inflows from the Negev.

POLLUTION SOURCES & OVERABS-TRACTION

NO REPAIR, NO DEVELOPMENT

Restrictions imposed by Israel and international

aid actors on materials entry have led to a break

down in water and sewage infrastructure,

causing contamination of water supply.

BLACKOUTSFuel and electricity

supplies are controlled impeding water supply

and sewage treatment.

HIGH NO3 LEVELSNitrate levels are above the WHO levels for safe consumption.

PREVENTABLE DEATHCaused in extreme cases due to lack of clean and accessible drinking water and limited awareness.

NO3

O2 O2

O2

O2

SOURCESB'tselem, 2000, Thirsty for a Solution: The Water Shortage in the Occupied Territories and its Solution in the Final Status Agreement, p 39.C. Messerschmid, Birzeit University, 2011, Water in Gaza: Problems and Prospects, p 3-6, 20-21.Blue Planet and LifeSource, 2012, The Human Right to Water in Palestine, In Our Right to Water, pp 4-5.OCHA, August 2009, Locked In: The Humanitarian Impact of Two Years of Blockade of the Gaza Strip, pp 4, 22, 23.Save the Children and Medical Aid for Palestine, 2012, Gaza’s Children: Falling Behind The effect of the blockade on child health in Gaza, pp 5, 16, 17.Thirsting for Justice, 2003, Right to Water in oPT, pp 19, 29.UNICEF, March 2011, Protecting Children from Unsafe Water in Gaza, pp 7, 9, 10, 16.World Bank, 2009, Assessment of Restrictions on Palestinian Water Sector Development - West Bank and Gaza - pp 27, 29, 30 (Original source: Fieldwork interview, WHO, Gaza city, November 24).

95%

DISEASE PRONE Diarrhea is among the diseases directly linked to contaminated water.

REVISION 0129 AUG 2012

1. THE IDEA :• A cup of water / a tank / water in Gaza• Blue for water, black for siege and confinement

Emotional impact

2. THE VISUAL SEQUENCE:• Context facts + human facts

COASTAL AQUIFER

NO3

O2 O2

O2

O2

95%

OF WATER IS UNFIT FOR HUMAN CONSUMPTION

THIS IS NOT WATER

A GLASS OF WATERCONTAMINATED BY THE SIEGE

WATER AS THEY KNOW ITGAZA CONTAMINATED BY THE SIEGE

KEEP AWAY : WATERGAZA’S CONTAMINATED LIFESOURCE

WATER IN GAZACONTAMINATED BY THE SIEGE

We want to design a tool to visualize the re-publication and social sharing of creative commons content

SOURCE

Electronic Intifada: ‘The US Media, The New York Times and Israel’http://electronicintifada.net/content/buying-war-palestinians-us-media-new-york-times-and-israel/6897

@visualizingpalfb.com/visualizingpalestine

WWW.VISUALIZINGPALESTINE.ORG. FEBRUARY 2012.SHARE AND DISTRIBUTE FREELY. CREATIVE COMMONS BY-NC-ND 3.0 LICENSE. Creative Commons BY-NC-ND

At a single point in time, it is already easy to view data for social shares on the site of publication

cc

But we also want to gather and visualize data when it’sre-published

cc

And, to add to the challenge, we’d also like to be able to visualize this over time

This kind of data can be gathered manually, with tools including Google’s search-by-image...

You can gain partial snapshots of social interactions over time with tools like Facebook Insights...

And sites like YouTube have tools to visualize how and when your content was ‘discovered’ by viewers...

1

2

3

But what we’d like to create is a single tool that can...

Find where Creative Commons content is being re-published on digital media/content platforms

Measure social media interactions (shares/likes/tweets/pins) from these locations

Log and visualize this data over time